Writing Instrument Market Scope
A writing instrument is an object used to produce writing such as lines, figures, and other forms. Most of these items can also be used for other functions such as drawing, painting, and technical drawing. However, writing instruments generally have the ordinary requirement to create a smooth, controllable line. Nowadays, writing instrument comes in a variety of colors, shapes, and designs. By knowing the rising popularity of writing instruments, most of the key manufacturers are focussing on technological advancements in inks, raw materials, and metals used in writing instruments to gain leading share within the market.
According to AMA, the Global Writing Instrument market is expected to see growth rate of 5.5%
Research Analyst at AMA estimates that United States and German Vendors will contribute to the maximum growth of Global Writing Instrument market throughout the predicted period.
Crayola (United States), Mitsubishi Pencil (Japan), Faber-Castell (Germany), Pilot Corporation (United States), Faber-Castell (Germany), Montblanc International GmbH (Germany), Kokuyo Camlin (India), Societe BIC (France), Hindustan Pencils (India) and Schwan-Stabilo (Germany) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Newell Rubbermaid (United States), Pelikan (Switzerland) and Shanghai M&G Stationary (China).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
The study have segmented the market of Global Writing Instrument market by Type (Pens, Pencils, Coloring Instruments, Highlighter & Markers and Others), by Application (Students, Professional, Institutions and Others) and Region with country level break-up.
On the basis of geography, the market of Writing Instrument has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
On 2 July 2019, Applied DNA Sciences Inc., a leader in PCR-based DNA manufacturing for product authenticity and traceability solutions, announced the signing of a five-year Agreement with Germany-based Montblanc-Simplo GMBH for the provision of unique SigNature DNA marks for individual Montblanc clients. This Agreement culminates a rigorous 18-month product development and qualification program between Applied DNA and Montblanc for SigNature DNA with Beacon in a range of specialist inks for use in the high-end range of Montblanc writing instruments.
On 22 Jan 2019, Kokuyo Camlin, the premier stationery brand true to its commitment of creating innovative ways of making learning fun and better for children through its products launched the '2 in 1 Geometry and Pencil box' at KidZania, the global indoor theme park at RCity Mall, Ghatkopar (India).
Market Drivers
- The Growing Demand for Writing instruments from Education Sector
- The Psychology of Attaching Greater Value to the Written Material
- Technological Improvements in the Raw Materials, Ink and Metal Used In the Making of Writing Instruments
- Increasing the Usage of Writing Instruments from Government & Corporate Offices
Opportunities
- The Emerging Demand from Developing Countries
Restraints
- Rise of Touchscreen Technologies & Electronic Devices
Challenges
- Maintaining Brand Loyalty among the Consumers
- Intense Competition within the Industry
Key Target Audience
Writing Instrument Manufacturers, Writing Instrument Raw Material Suppliers, Writing Instrument Traders/Distributors, Writing Instrument Importer/Exporter, Regulatory & Government Bodies, End Users and Others