Industry Background:
Baby Stroller and Pram are the devices that is used to carry babies. The baby stroller and pram market has high growth prospects due to the adoption of prams by the traveling customers and new product innovation by manufacturers such as multi-functional convertible strollers. There has been a significant rise in the number of births with figures stood up to 3,791,712 in United States region alone in 2018. So, the future for baby strollers looks promising. Additionally, increasing consumer focus on investing at cribs, strollers, and others has enhanced the product demand from the retail shops. The major companies are adding more innovative techniques in Asia-Pacific countries as these countries are focused on the fastest-growing verticals for the household industry.
According to AMA, the market for Baby Stroller and Pram is expected to register a CAGR of 5.4% during the forecast period to 2027. This growth is primarily driven by Increasing Birth Rates across Emerging Countries and Growing Demand for Babies Safety Concerns.
Globally, a noticeable market trend is evident Increasing Working-Class Women Boost the Demand of Baby Strollers
. The Personal Products sector in the North America region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as Artsana USA (United States), Baby Jogger (United States), Dorel Industries Inc.(Canada), Evenflo (United States), Graco (United States), Bumbleride (Russia), Bugaboo International B.V. (The Netherlands), Britax (United Kingdom), BREVI MILANO SPA (Italy) and Baby Trend Inc. (United States) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
In August 2019, Cybex launched an e-Priam which is enabled with a smart algorithm for easing out traveling and reduces the pushing and pulling efforts. It consists of high-quality breathable memory foam for all-round protection against cold, rain, wind and sunshine.
Regulatory Insights:
“According to consumer product safety standard for prams and strollers, it denoted that the products should be convertible and has a mode designed to transport a child in a seated position. Suppliers of convertible products are responsible for ensuring the products they supply meet the requirements of the mandatory standard.”
Market Drivers
- Increasing Birth Rates across Emerging Countries
- Growing Demand for Babies Safety Concerns
Market Trend
- Increasing Working-Class Women Boost the Demand of Baby Strollers
- Growing Demand for Eco-Friendly Products
Restraints
- High Cost Associated with Baby Strollers
- Lack of Awareness among Customers
Opportunities
New Product Development Such as Introduction of Multi-Functional Convertible Strollers and Rising Demand for Baby Strollers during Travelling
Challenges
Maximum Time Spending in Strollers Leads to Side Effects Such as Speeches and Physical Skills and Baby Strollers cant be Applicable in Complex Conditions
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Baby Stroller and Pram Study Sheds Light on
The Baby Stroller and Pram Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Baby Stroller and Pram industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Baby Stroller and Pram industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.