About Feminine Hygiene Wash
Feminine hygiene wash products are the personal care products which are used during menstruation and other bodily function related to the vulva by women and girls. The increasing number of awareness campaigns by companies and government to eliminate the taboo surrounding menstruation in various emerging economies includes India, China and Brazil. This, in turn, the growth in the sales of feminine hygiene wash products. For example, Procter & Gamble (P&G) has been conducting a program Parivartan across the schools in India to educate young girls about mensuration and the importance of usage of internal cleansers to maintain hygiene wash.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Feminine Hygiene Wash market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Procter & Gamble Co. (United States), Kimberly-Clark Corporation (United States), Kao Corporation (Japan), Johnson & Johnson (United States), Hengan International Group Co. Ltd. (China), Edgewell Personal Care Company (United States) and Essity Aktiebolag (SCA Hygiene Group) (Sweden) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are First Quality Enterprises, Inc. (United States), Unicharm Corporation (Japan) and Lil-Lets Group Ltd. (United Kingdom).
Segmentation Overview
AMA Research has segmented the market of Global Feminine Hygiene Wash market by Type (Internal Cleansers, Sprays, Cream and Soap), Application (Medicals Use and Personal Use) and Region.
On the basis of geography, the market of Feminine Hygiene Wash has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Nature, the sub-segment i.e. Organic will boost the Feminine Hygiene Wash market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Supermarket will boost the Feminine Hygiene Wash market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Key Manufacturers are Continuously Introducing Low-Cost Feminine Hygiene Wash Products and Surging Demand for Organic and Biodegradable Raw Material-Based Products
Market Growth Drivers:
Increasing Disposable Income of Middle-Class Family in Developing Economies and Changing Lifestyle and The Growth in Awareness on Female Health and Hygiene Globally
Challenges:
Product Recall by Various Market Players due to Allergies and Infections and Environmental Risks
Restraints:
Lack of Awareness Regarding the Benefits of Such Products in Undeveloped Countries
Opportunities:
Surging Health Concerns due to Ingredients Used in Conventional Hygiene Products and Increasing Demand for Internal Cleansers in Emerging Nations
Market Leaders and their expansionary development strategies
In May 2023,Isola Castle Ltd, a company indirectly wholly owned by Asia Pacific Resources International Limited (APRIL), has today announced that it will make a pre-conditional public offer to the shareholders of Vinda International Holdings Limited (Vinda) to acquire 100% of the shares in Vinda for a price per share of HKD 23.50. Essity supports the offer and has signed an irrevocable undertaking to accept the offer in respect of all of its 51.59% shareholding in Vinda. The price in the public offer will correspond to an equity value of Vinda of approximately HKD 28.3bn (SEK 37.3b
In December 2022,Dabur India today announced its entry into the women’s personal hygiene space with the launch of Fem Ultra Care Sanitary Napkins.The product will only be sold online, which will further strengthen Fem’s presence in the personal care market
In the United States, the US FDA is wholly responsible for menstrual pads, which are categorized as medical devices under the FFDCA (the Federal Food, Drug, and Cosmetic Act). and The safety of feminine hygiene products, such as sanitary towels, panty liners, tampons and menstrual cups, has been under discussion as two national authorities have found small concentrations of hazardous chemicals in them. Moreover, French agency, ANSES, calls for restrictions under REACH and urges manufacturers to improve the quality of raw materials.
Key Target Audience
Feminine Hygiene Wash Manufacturers, Raw Material Suppliers/Distributors, Feminine Hygiene Products Suppliers/Distributors, Government Bodies, End-User and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.