What is Eye Shadow Market?
Eye shadow is a cosmetic that is applied on the eyelids and under the eyes. Dual-color eyeshadows are the innovative eye shadow that delivers a lasting, high-pigment, velvety finish that lasts. Multi-color eyeshadow gives the variance of both satin & metallic finish colors, all in one shadow. Increasing demand for eye shadows from professionals led to the growth of the market. The availability of organic products helps to increase the number of eye shadow consumers.
Highlights from Eye Shadow Market Study
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
Key Companies Profiled | Avon (United Kingdom), L'Oréal (Maybelline) (France), Yves Saint Laurent (United States), Coty (United States), Chanel (France), LVMH( Lancôme)(France), Estee Lauder (United States), Shiseido (Japan) and Etude House (South Korea) |
Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Eye Shadow market throughout the forecasted period.
Avon (United Kingdom), L'Oréal (Maybelline) (France), Yves Saint Laurent (United States), Coty (United States), Chanel (France), LVMH( Lancôme)(France), Estee Lauder (United States), Shiseido (Japan) and Etude House (South Korea) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Amore Pacific (South Korea), Armani Beauty (United States), Mistine (Thailand) and Stylenanda (South Korea). Eye Shadow Market Segmentation:
Scope | Sub-Segments |
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Application / End User | Professional and Personal |
Type | Metallic Eye Shadow, Matte Eye Shadow and Glitter Eye Shadow |
Distribution Channel | Supermarket/Hypermarket,Specialty Stores,Online |
By Form | Powder Form,Liquid Form,Cream Form,Others(Pencil, Crayons) |
On the basis of geography, the market of Eye Shadow has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Preference for Bold Eye Makeup and Rising Inclination towards the Organic Cosmetic Products
Market Growth Drivers:
Increasing Use of Cosmetic Products in the Film Industry and Rising Number of Women in Corporate Sector
Challenges:
Unavailability of Trails Becoming Challenge for the Consumer Purchasing Decision
Restraints:
Growing Concerns towards the Chemical Products Hampering the Growth of Market
Opportunities:
Growing Promotional Events related to Cosmetic Products and Increase Demand of Waterproof Eye shadows especially for summer seasons
Key Target Audience
Eye Shadow Manufacturer, Eye Shadow Distribution/Supplier and Cosmetic Industries
In August 2019, Coty and Younique announced a mutual decision to terminate their partnership. Due to the different nature of the companies’ business models, Coty and Younique have agreed to part and focus on their respective strengths.
"The European Union Cosmetics Directive defines a cosmetic as "any substance or preparation intended to be placed in contact with the various external parts of the human body (epidermis, hair system, nails, lips, and external genital organs) ."The European Union requires that cosmetic products placed on the EU market be safe; that is, they "must not cause damage to human health when applied under normal or reasonably foreseeable conditions of use."As in the U.S., manufacturers are responsible for ensuring that cosmetic products comply with the law before they are marketed. The manufacturer or importer of cosmetics is responsible for demonstrating that the product is safe for its intended use. Regulations are enforced at the national level, and each country in the EU has an authoritative body that is responsible for upholding compliance."