About Social Networking Advertising
Social networking advertising is basically online advertising & this advertising is completely done only on webpages of the social network websites. Companies are getting involved in social networking advertising as they can get demographic information of the person by viewing user profile & that will be helpful for the company to increase their sale. Moreover, demographics information can be useful to target their ads properly. With social media advertisements, firms can target large set of audience globally & also can form target users groups based on information gathered from profiles. Moreover, user profile information assists company in individualizing their advertisements. Since social networking advertising can catch the audience globally, company’s ads can surely reach people who are interested in the product or service. Additionally, increasing fad for social networking will drive the social networking advertising market. Popular social media sites that are involved in this social networking advertising can be listed as Facebook, Twitter, YouTube, Instagram & many more. Dominant player like Facebook gives advertisers options such as promoted posts, sponsored stories, page post ads, Facebook object ads, & external website ads.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD billion) |
CAGR | 25.96% |
Key players are adopting numerous strategy to gain market attention and to increase their market share, this strategy can be listed as increasing advertising portfolio, making partnership to adopt certain technologies and acquiring small players to finish competition in the future.The Vendors having a strong hold in the market are Facebook. Analyst at AMA Research estimates that United states and Chinese Vendors will contribute the maximum growth to Global Social Networking Advertising market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Facebook (United States), LinkedIn (United States), Google Edition (United States), Twitter (United States), Instagram (United States), Snapchat (United States), WeiBo (China), Tencent (China), LINE (Japan), Kakao Talk (South Korea), MoMo (China), Microsoft (United States), Alphabet (United States), Baidu (China) and Yahoo! Inc (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Alibaba (China), eBay (United States), Amazon (United States), IAC (United States) and Pandora (Denmark).
Segmentation Overview
AMA Research has segmented the market of Global Social Networking Advertising market by Type (Photo ads, Video ads, Slideshow ads, Carousel ads, Collection ads, Canvas ads, Lead ads and Dynamic product ads), Application (Entertainment industries, Healthcare industries, automotive industries, IT industries and other) and Region.
On the basis of geography, the market of Social Networking Advertising has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Trend:
Growing fad of social networking and Increasing preference for online buying
Market Growth Drivers:
Obligation to increase product awareness globally and Stipulation of advertisement to gain more market share
Challenges:
Lack of Awareness and Limited Social media Budget
Restraints:
Unawareness about social networking in some of emerging countries
Opportunities:
Emergence of Individualized Advertisement and Continuous increasing competition in every sector
Market Leaders and their expansionary development strategies
In April 2022, Amazon acquires the Indian social commerce startup Glow Road. The acquisition comes at a time when the social commerce industry in India is booming, with players like Flipkart's social commerce platform arm Shopsy and Meesho.
In June 2022, LinkedIn launched a new ad campaign that aims to highlight the power of community on the platform, and how that can help to guide users in their career progression
Key Target Audience
Manufacturers, Technology, equipment, and solution providers, Private utility players, Government and research organizations and End users (media industry, automotive & electronic industry and others)
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.