About Location Based Marketing Services
When it comes to mobile marketing, location-based marketing is the key to bridging the physical world with the digital world, providing contextually relevant content based on a user’s geolocation. Location-Based Marketing Services provides the ability to personalize content based on the context of the individual user, bridging the physical and digital context to provide actionable content at the moment when it can be used. Done effectively, Location Based Marketing Services improves reaction rates by up to 5x. As per the research information distributed , impacted opens are 293% higher in profoundly focused on the targeted location-aware campaigns vs broadcast messages. With a normal 62% location in rate and a normal 51% of clients selecting in to get pop-up messages, most applications can arrive at the greater part of their clients with area-based and closeness set off push messages.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to gain a competitive advantage through combined collaborations. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Location Based Marketing Services market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Google (United States), Groupon(United States), Groundtruth(United States), PlaceIQ(United States), Scanbuy(United States), Telenity(India), Cisco Systems Inc. (United States), Ericsson Inc. (Sweden), IBM Corporation(United States) and DigitalGlobe Inc. (Maxar Technologies) (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are ALE International ( Nokia Corporation)(India).
Segmentation Overview
AMA Research has segmented the market of Global Location Based Marketing Services market by Type (Geotargeting, Geofencing, Beaconing, Mobile Targeting and Geo-Conquesting), Application (Tracking and Navigation, Marketing and Advertising, Location-based Social Networks, Location-based Health Monitoring and Others (location-based gaming and emergency support)) and Region.
On the basis of geography, the market of Location Based Marketing Services has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Industry Verticles, the sub-segment i.e. Retail will boost the Location Based Marketing Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Component , the sub-segment i.e. Hardware will boost the Location Based Marketing Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Technology , the sub-segment i.e. GPS will boost the Location Based Marketing Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increase Immediate Foot Traffic
Market Growth Drivers:
Various applications of geospatial data driving the IBS and RTLS market growth and Growing demand for IBS and RTLS for industry applications
Challenges:
Privacy and security concerns
Restraints:
Stringent government rules and regulations
Opportunities:
Growing demand for geomarketing
Market Leaders and their expansionary development strategies
In January 2022, a Location-based marketing association acquired place. and it's launching a “Mobile Wallet as a Channel” service, OnQ giving shoppers control of in-store displays, and ESRI introducing its ArcGIS indoor positioning system.
On August 2019, Comscore and PlaceIQ launched New Solution to Link TV and Digital Campaigns to Moviegoing Behaviors and announced the addition of a new offering within its suite of Marketing Impact solutions, Movie Lift. Developed in partnership with PlaceIQ the company building a new model of consumer behavior with location data and insights this solution helps media buyers and sellers better attribute the impact of TV, desktop, and mobile marketing campaigns on driving consumers to the movies.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Location-Based Marketing Services Providers, Raw Material Suppliers, Dealers, Suppliers, Traders, and Distributors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industry
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.