Global Outdoor Advertising research

Outdoor Advertising Comprehensive Study by Type (Billboard, Lamp Post, Bridge, Guerilla Advertising, Point of Sale Displays, Others), Application (Food & Beverage Industry {Milk and Milk Product, Bakery Product, Energy Drinks, Soft Drink}, Mobile & Telecommunication Industry {Mobile Manufacturers & Dealers, Telecom Service Provider, Vehicles Industry, Heavy Vehicle, Small and Medium Vehicle}, Finance Industry {Banking & IT, Insurance, Mutual Fund), Other) Players and Region - Global Market Outlook to 2028

Outdoor Advertising Market by XX Submarkets | Forecast Years 2023-2028  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
Outdoor Advertising Market Scope
Outdoor advertising is a service for promoting the product in specific geographic areas. It is one of the fastest-growing media segments. This service helps to be aware of the products and services of companies for those consumers who are outside of home most of the time. It includes billboards, bus benches, and transit advertising which helps the business owner to promote the product, service, and sometimes special offers. Billboard is the most aware outdoor advertisement service. With the adoption of technology, digital outdoor advertisement is playing a vital role. Small and medium business is using this advertisement service to show their presence in local markets.

AttributesDetails
Study Period2018-2028
Base Year2022
UnitValue (USD Million)
Key Companies ProfiledJCDecaux (France), Clear Channel Outdoor Holdings (United States), Lamar Advertising Company (United States), OUTFRONT Media Inc. (United States), Ströer (Germany), Primedia Group (South Africa), ExterionMedia (United Kingdom), AllOver Media, LLC (United States), Val Morgan Outdoor. (Australia) and Intersection Media Holdings (United States)
CAGR%


Outdoor Advertising market companies operating in these industries are focusing more on efficient growth, improvement of operational efficiency and productivity, achieving high safety standards, and focusing on maintaining sustainable development. The companies are coming up with partnerships or agreements along with planning strategic activities such as partnerships, product launches, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge. Research Analyst at AMA estimates that United States, United Kingdom Vendors will contribute to the maximum growth of Global Outdoor Advertising market throughout the predicted period.

JCDecaux (France), Clear Channel Outdoor Holdings (United States), Lamar Advertising Company (United States), OUTFRONT Media Inc. (United States), Ströer (Germany), Primedia Group (South Africa), ExterionMedia (United Kingdom), AllOver Media, LLC (United States), Val Morgan Outdoor. (Australia) and Intersection Media Holdings (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Hurricane Media UK Ltd (United Kingdom), Fairway Outdoor Advertising (United States) and Ocean Outdoor UK Limited (United Kingdom).

About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.

Segmentation Overview
The study have segmented the market of Global Outdoor Advertising market by Type , by Application (Food & Beverage Industry {Milk and Milk Product, Bakery Product, Energy Drinks, Soft Drink}, Mobile & Telecommunication Industry {Mobile Manufacturers & Dealers, Telecom Service Provider, Vehicles Industry, Heavy Vehicle, Small and Medium Vehicle}, Finance Industry {Banking & IT, Insurance, Mutual Fund) and Other) and Region with country level break-up.

On the basis of geography, the market of Outdoor Advertising has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). region held largest market share in the year 2022.

Market Leaders and their expansionary development strategies
February 13, APN Outdoor one of the leading outdoor companies in Australia was acquired by JC Decaux’s. JCDecaux, launching Perth’s newest digital supersite on the Mitchell Freeway. Mitchell Freeway is the main route between Perth City and the satellite city of Joondalup.



Influencing Trend:
Adoption of digital outdoor advertisements and New technologies, such as augmented reality (AR) and virtual reality (VR), are being used to create more immersive and engaging outdoor advertising experiences

Market Growth Drivers:
Outdoor advertising offers wide exposure, making it a preferred choice for brand promotion and Growing demand for out-of-home (OOH) advertising Drive the Market

Challenges:
Outdoor advertisements can create only visual effects and It conveys limited information

Restraints:
High-Cost Investment in Outdoor Digital Advertisements

Opportunities:
Growing Digital Outdoor Advertising, Including Digital Billboards, LED Screens, and Projection Mapping Provides an Opportunity Market

Key Target Audience
Food & Beverages Industry, Retail Industry and Small and Medium Enterprises

Report Objectives / Segmentation Covered

By Type
  • Billboard
  • Lamp Post
  • Bridge
  • Guerilla Advertising
  • Point of Sale Displays
  • Others
By Application
  • Food & Beverage Industry {Milk and Milk Product, Bakery Product, Energy Drinks, Soft Drink}
  • Mobile & Telecommunication Industry {Mobile Manufacturers & Dealers, Telecom Service Provider, Vehicles Industry, Heavy Vehicle, Small and Medium Vehicle}
  • Finance Industry {Banking & IT, Insurance, Mutual Fund)
  • Other
By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Outdoor advertising offers wide exposure, making it a preferred choice for brand promotion
      • 3.2.2. Growing demand for out-of-home (OOH) advertising Drive the Market
    • 3.3. Market Challenges
      • 3.3.1. Outdoor advertisements can create only visual effects
      • 3.3.2. It conveys limited information
    • 3.4. Market Trends
      • 3.4.1. Adoption of digital outdoor advertisements
      • 3.4.2. New technologies, such as augmented reality (AR) and virtual reality (VR), are being used to create more immersive and engaging outdoor advertising experiences
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Outdoor Advertising, by Type, Application and Region (value) (2017-2022)
    • 5.1. Introduction
    • 5.2. Global Outdoor Advertising (Value)
      • 5.2.1. Global Outdoor Advertising by: Type (Value)
        • 5.2.1.1. Billboard
        • 5.2.1.2. Lamp Post
        • 5.2.1.3. Bridge
        • 5.2.1.4. Guerilla Advertising
        • 5.2.1.5. Point of Sale Displays
        • 5.2.1.6. Others
      • 5.2.2. Global Outdoor Advertising by: Application (Value)
        • 5.2.2.1. Food & Beverage Industry {Milk and Milk Product, Bakery Product, Energy Drinks, Soft Drink}
        • 5.2.2.2. Mobile & Telecommunication Industry {Mobile Manufacturers & Dealers, Telecom Service Provider, Vehicles Industry, Heavy Vehicle, Small and Medium Vehicle}
        • 5.2.2.3. Finance Industry {Banking & IT, Insurance, Mutual Fund)
        • 5.2.2.4. Other
      • 5.2.3. Global Outdoor Advertising Region
        • 5.2.3.1. South America
          • 5.2.3.1.1. Brazil
          • 5.2.3.1.2. Argentina
          • 5.2.3.1.3. Rest of South America
        • 5.2.3.2. Asia Pacific
          • 5.2.3.2.1. China
          • 5.2.3.2.2. Japan
          • 5.2.3.2.3. India
          • 5.2.3.2.4. South Korea
          • 5.2.3.2.5. Taiwan
          • 5.2.3.2.6. Australia
          • 5.2.3.2.7. Rest of Asia-Pacific
        • 5.2.3.3. Europe
          • 5.2.3.3.1. Germany
          • 5.2.3.3.2. France
          • 5.2.3.3.3. Italy
          • 5.2.3.3.4. United Kingdom
          • 5.2.3.3.5. Netherlands
          • 5.2.3.3.6. Rest of Europe
        • 5.2.3.4. MEA
          • 5.2.3.4.1. Middle East
          • 5.2.3.4.2. Africa
        • 5.2.3.5. North America
          • 5.2.3.5.1. United States
          • 5.2.3.5.2. Canada
          • 5.2.3.5.3. Mexico
  • 6. Outdoor Advertising: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2022)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. JCDecaux (France)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Clear Channel Outdoor Holdings (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Lamar Advertising Company (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. OUTFRONT Media Inc. (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Ströer (Germany)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Primedia Group (South Africa)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. ExterionMedia (United Kingdom)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. AllOver Media, LLC (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Val Morgan Outdoor. (Australia)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Intersection Media Holdings (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
  • 7. Global Outdoor Advertising Sale, by Type, Application and Region (value) (2023-2028)
    • 7.1. Introduction
    • 7.2. Global Outdoor Advertising (Value)
      • 7.2.1. Global Outdoor Advertising by: Type (Value)
        • 7.2.1.1. Billboard
        • 7.2.1.2. Lamp Post
        • 7.2.1.3. Bridge
        • 7.2.1.4. Guerilla Advertising
        • 7.2.1.5. Point of Sale Displays
        • 7.2.1.6. Others
      • 7.2.2. Global Outdoor Advertising by: Application (Value)
        • 7.2.2.1. Food & Beverage Industry {Milk and Milk Product, Bakery Product, Energy Drinks, Soft Drink}
        • 7.2.2.2. Mobile & Telecommunication Industry {Mobile Manufacturers & Dealers, Telecom Service Provider, Vehicles Industry, Heavy Vehicle, Small and Medium Vehicle}
        • 7.2.2.3. Finance Industry {Banking & IT, Insurance, Mutual Fund)
        • 7.2.2.4. Other
      • 7.2.3. Global Outdoor Advertising Region
        • 7.2.3.1. South America
          • 7.2.3.1.1. Brazil
          • 7.2.3.1.2. Argentina
          • 7.2.3.1.3. Rest of South America
        • 7.2.3.2. Asia Pacific
          • 7.2.3.2.1. China
          • 7.2.3.2.2. Japan
          • 7.2.3.2.3. India
          • 7.2.3.2.4. South Korea
          • 7.2.3.2.5. Taiwan
          • 7.2.3.2.6. Australia
          • 7.2.3.2.7. Rest of Asia-Pacific
        • 7.2.3.3. Europe
          • 7.2.3.3.1. Germany
          • 7.2.3.3.2. France
          • 7.2.3.3.3. Italy
          • 7.2.3.3.4. United Kingdom
          • 7.2.3.3.5. Netherlands
          • 7.2.3.3.6. Rest of Europe
        • 7.2.3.4. MEA
          • 7.2.3.4.1. Middle East
          • 7.2.3.4.2. Africa
        • 7.2.3.5. North America
          • 7.2.3.5.1. United States
          • 7.2.3.5.2. Canada
          • 7.2.3.5.3. Mexico
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Outdoor Advertising: by Type(USD Million)
  • Table 2. Outdoor Advertising Billboard , by Region USD Million (2017-2022)
  • Table 3. Outdoor Advertising Lamp Post , by Region USD Million (2017-2022)
  • Table 4. Outdoor Advertising Bridge , by Region USD Million (2017-2022)
  • Table 5. Outdoor Advertising Guerilla Advertising , by Region USD Million (2017-2022)
  • Table 6. Outdoor Advertising Point of Sale Displays , by Region USD Million (2017-2022)
  • Table 7. Outdoor Advertising Others , by Region USD Million (2017-2022)
  • Table 8. Outdoor Advertising: by Application(USD Million)
  • Table 9. Outdoor Advertising Food & Beverage Industry {Milk and Milk Product, Bakery Product, Energy Drinks, Soft Drink} , by Region USD Million (2017-2022)
  • Table 10. Outdoor Advertising Mobile & Telecommunication Industry {Mobile Manufacturers & Dealers, Telecom Service Provider, Vehicles Industry, Heavy Vehicle, Small and Medium Vehicle} , by Region USD Million (2017-2022)
  • Table 11. Outdoor Advertising Finance Industry {Banking & IT, Insurance, Mutual Fund) , by Region USD Million (2017-2022)
  • Table 12. Outdoor Advertising Other , by Region USD Million (2017-2022)
  • Table 13. South America Outdoor Advertising, by Country USD Million (2017-2022)
  • Table 14. South America Outdoor Advertising, by Type USD Million (2017-2022)
  • Table 15. South America Outdoor Advertising, by Application USD Million (2017-2022)
  • Table 16. Brazil Outdoor Advertising, by Type USD Million (2017-2022)
  • Table 17. Brazil Outdoor Advertising, by Application USD Million (2017-2022)
  • Table 18. Argentina Outdoor Advertising, by Type USD Million (2017-2022)
  • Table 19. Argentina Outdoor Advertising, by Application USD Million (2017-2022)
  • Table 20. Rest of South America Outdoor Advertising, by Type USD Million (2017-2022)
  • Table 21. Rest of South America Outdoor Advertising, by Application USD Million (2017-2022)
  • Table 22. Asia Pacific Outdoor Advertising, by Country USD Million (2017-2022)
  • Table 23. Asia Pacific Outdoor Advertising, by Type USD Million (2017-2022)
  • Table 24. Asia Pacific Outdoor Advertising, by Application USD Million (2017-2022)
  • Table 25. China Outdoor Advertising, by Type USD Million (2017-2022)
  • Table 26. China Outdoor Advertising, by Application USD Million (2017-2022)
  • Table 27. Japan Outdoor Advertising, by Type USD Million (2017-2022)
  • Table 28. Japan Outdoor Advertising, by Application USD Million (2017-2022)
  • Table 29. India Outdoor Advertising, by Type USD Million (2017-2022)
  • Table 30. India Outdoor Advertising, by Application USD Million (2017-2022)
  • Table 31. South Korea Outdoor Advertising, by Type USD Million (2017-2022)
  • Table 32. South Korea Outdoor Advertising, by Application USD Million (2017-2022)
  • Table 33. Taiwan Outdoor Advertising, by Type USD Million (2017-2022)
  • Table 34. Taiwan Outdoor Advertising, by Application USD Million (2017-2022)
  • Table 35. Australia Outdoor Advertising, by Type USD Million (2017-2022)
  • Table 36. Australia Outdoor Advertising, by Application USD Million (2017-2022)
  • Table 37. Rest of Asia-Pacific Outdoor Advertising, by Type USD Million (2017-2022)
  • Table 38. Rest of Asia-Pacific Outdoor Advertising, by Application USD Million (2017-2022)
  • Table 39. Europe Outdoor Advertising, by Country USD Million (2017-2022)
  • Table 40. Europe Outdoor Advertising, by Type USD Million (2017-2022)
  • Table 41. Europe Outdoor Advertising, by Application USD Million (2017-2022)
  • Table 42. Germany Outdoor Advertising, by Type USD Million (2017-2022)
  • Table 43. Germany Outdoor Advertising, by Application USD Million (2017-2022)
  • Table 44. France Outdoor Advertising, by Type USD Million (2017-2022)
  • Table 45. France Outdoor Advertising, by Application USD Million (2017-2022)
  • Table 46. Italy Outdoor Advertising, by Type USD Million (2017-2022)
  • Table 47. Italy Outdoor Advertising, by Application USD Million (2017-2022)
  • Table 48. United Kingdom Outdoor Advertising, by Type USD Million (2017-2022)
  • Table 49. United Kingdom Outdoor Advertising, by Application USD Million (2017-2022)
  • Table 50. Netherlands Outdoor Advertising, by Type USD Million (2017-2022)
  • Table 51. Netherlands Outdoor Advertising, by Application USD Million (2017-2022)
  • Table 52. Rest of Europe Outdoor Advertising, by Type USD Million (2017-2022)
  • Table 53. Rest of Europe Outdoor Advertising, by Application USD Million (2017-2022)
  • Table 54. MEA Outdoor Advertising, by Country USD Million (2017-2022)
  • Table 55. MEA Outdoor Advertising, by Type USD Million (2017-2022)
  • Table 56. MEA Outdoor Advertising, by Application USD Million (2017-2022)
  • Table 57. Middle East Outdoor Advertising, by Type USD Million (2017-2022)
  • Table 58. Middle East Outdoor Advertising, by Application USD Million (2017-2022)
  • Table 59. Africa Outdoor Advertising, by Type USD Million (2017-2022)
  • Table 60. Africa Outdoor Advertising, by Application USD Million (2017-2022)
  • Table 61. North America Outdoor Advertising, by Country USD Million (2017-2022)
  • Table 62. North America Outdoor Advertising, by Type USD Million (2017-2022)
  • Table 63. North America Outdoor Advertising, by Application USD Million (2017-2022)
  • Table 64. United States Outdoor Advertising, by Type USD Million (2017-2022)
  • Table 65. United States Outdoor Advertising, by Application USD Million (2017-2022)
  • Table 66. Canada Outdoor Advertising, by Type USD Million (2017-2022)
  • Table 67. Canada Outdoor Advertising, by Application USD Million (2017-2022)
  • Table 68. Mexico Outdoor Advertising, by Type USD Million (2017-2022)
  • Table 69. Mexico Outdoor Advertising, by Application USD Million (2017-2022)
  • Table 70. Company Basic Information, Sales Area and Its Competitors
  • Table 71. Company Basic Information, Sales Area and Its Competitors
  • Table 72. Company Basic Information, Sales Area and Its Competitors
  • Table 73. Company Basic Information, Sales Area and Its Competitors
  • Table 74. Company Basic Information, Sales Area and Its Competitors
  • Table 75. Company Basic Information, Sales Area and Its Competitors
  • Table 76. Company Basic Information, Sales Area and Its Competitors
  • Table 77. Company Basic Information, Sales Area and Its Competitors
  • Table 78. Company Basic Information, Sales Area and Its Competitors
  • Table 79. Company Basic Information, Sales Area and Its Competitors
  • Table 80. Outdoor Advertising: by Type(USD Million)
  • Table 81. Outdoor Advertising Billboard , by Region USD Million (2023-2028)
  • Table 82. Outdoor Advertising Lamp Post , by Region USD Million (2023-2028)
  • Table 83. Outdoor Advertising Bridge , by Region USD Million (2023-2028)
  • Table 84. Outdoor Advertising Guerilla Advertising , by Region USD Million (2023-2028)
  • Table 85. Outdoor Advertising Point of Sale Displays , by Region USD Million (2023-2028)
  • Table 86. Outdoor Advertising Others , by Region USD Million (2023-2028)
  • Table 87. Outdoor Advertising: by Application(USD Million)
  • Table 88. Outdoor Advertising Food & Beverage Industry {Milk and Milk Product, Bakery Product, Energy Drinks, Soft Drink} , by Region USD Million (2023-2028)
  • Table 89. Outdoor Advertising Mobile & Telecommunication Industry {Mobile Manufacturers & Dealers, Telecom Service Provider, Vehicles Industry, Heavy Vehicle, Small and Medium Vehicle} , by Region USD Million (2023-2028)
  • Table 90. Outdoor Advertising Finance Industry {Banking & IT, Insurance, Mutual Fund) , by Region USD Million (2023-2028)
  • Table 91. Outdoor Advertising Other , by Region USD Million (2023-2028)
  • Table 92. South America Outdoor Advertising, by Country USD Million (2023-2028)
  • Table 93. South America Outdoor Advertising, by Type USD Million (2023-2028)
  • Table 94. South America Outdoor Advertising, by Application USD Million (2023-2028)
  • Table 95. Brazil Outdoor Advertising, by Type USD Million (2023-2028)
  • Table 96. Brazil Outdoor Advertising, by Application USD Million (2023-2028)
  • Table 97. Argentina Outdoor Advertising, by Type USD Million (2023-2028)
  • Table 98. Argentina Outdoor Advertising, by Application USD Million (2023-2028)
  • Table 99. Rest of South America Outdoor Advertising, by Type USD Million (2023-2028)
  • Table 100. Rest of South America Outdoor Advertising, by Application USD Million (2023-2028)
  • Table 101. Asia Pacific Outdoor Advertising, by Country USD Million (2023-2028)
  • Table 102. Asia Pacific Outdoor Advertising, by Type USD Million (2023-2028)
  • Table 103. Asia Pacific Outdoor Advertising, by Application USD Million (2023-2028)
  • Table 104. China Outdoor Advertising, by Type USD Million (2023-2028)
  • Table 105. China Outdoor Advertising, by Application USD Million (2023-2028)
  • Table 106. Japan Outdoor Advertising, by Type USD Million (2023-2028)
  • Table 107. Japan Outdoor Advertising, by Application USD Million (2023-2028)
  • Table 108. India Outdoor Advertising, by Type USD Million (2023-2028)
  • Table 109. India Outdoor Advertising, by Application USD Million (2023-2028)
  • Table 110. South Korea Outdoor Advertising, by Type USD Million (2023-2028)
  • Table 111. South Korea Outdoor Advertising, by Application USD Million (2023-2028)
  • Table 112. Taiwan Outdoor Advertising, by Type USD Million (2023-2028)
  • Table 113. Taiwan Outdoor Advertising, by Application USD Million (2023-2028)
  • Table 114. Australia Outdoor Advertising, by Type USD Million (2023-2028)
  • Table 115. Australia Outdoor Advertising, by Application USD Million (2023-2028)
  • Table 116. Rest of Asia-Pacific Outdoor Advertising, by Type USD Million (2023-2028)
  • Table 117. Rest of Asia-Pacific Outdoor Advertising, by Application USD Million (2023-2028)
  • Table 118. Europe Outdoor Advertising, by Country USD Million (2023-2028)
  • Table 119. Europe Outdoor Advertising, by Type USD Million (2023-2028)
  • Table 120. Europe Outdoor Advertising, by Application USD Million (2023-2028)
  • Table 121. Germany Outdoor Advertising, by Type USD Million (2023-2028)
  • Table 122. Germany Outdoor Advertising, by Application USD Million (2023-2028)
  • Table 123. France Outdoor Advertising, by Type USD Million (2023-2028)
  • Table 124. France Outdoor Advertising, by Application USD Million (2023-2028)
  • Table 125. Italy Outdoor Advertising, by Type USD Million (2023-2028)
  • Table 126. Italy Outdoor Advertising, by Application USD Million (2023-2028)
  • Table 127. United Kingdom Outdoor Advertising, by Type USD Million (2023-2028)
  • Table 128. United Kingdom Outdoor Advertising, by Application USD Million (2023-2028)
  • Table 129. Netherlands Outdoor Advertising, by Type USD Million (2023-2028)
  • Table 130. Netherlands Outdoor Advertising, by Application USD Million (2023-2028)
  • Table 131. Rest of Europe Outdoor Advertising, by Type USD Million (2023-2028)
  • Table 132. Rest of Europe Outdoor Advertising, by Application USD Million (2023-2028)
  • Table 133. MEA Outdoor Advertising, by Country USD Million (2023-2028)
  • Table 134. MEA Outdoor Advertising, by Type USD Million (2023-2028)
  • Table 135. MEA Outdoor Advertising, by Application USD Million (2023-2028)
  • Table 136. Middle East Outdoor Advertising, by Type USD Million (2023-2028)
  • Table 137. Middle East Outdoor Advertising, by Application USD Million (2023-2028)
  • Table 138. Africa Outdoor Advertising, by Type USD Million (2023-2028)
  • Table 139. Africa Outdoor Advertising, by Application USD Million (2023-2028)
  • Table 140. North America Outdoor Advertising, by Country USD Million (2023-2028)
  • Table 141. North America Outdoor Advertising, by Type USD Million (2023-2028)
  • Table 142. North America Outdoor Advertising, by Application USD Million (2023-2028)
  • Table 143. United States Outdoor Advertising, by Type USD Million (2023-2028)
  • Table 144. United States Outdoor Advertising, by Application USD Million (2023-2028)
  • Table 145. Canada Outdoor Advertising, by Type USD Million (2023-2028)
  • Table 146. Canada Outdoor Advertising, by Application USD Million (2023-2028)
  • Table 147. Mexico Outdoor Advertising, by Type USD Million (2023-2028)
  • Table 148. Mexico Outdoor Advertising, by Application USD Million (2023-2028)
  • Table 149. Research Programs/Design for This Report
  • Table 150. Key Data Information from Secondary Sources
  • Table 151. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Outdoor Advertising: by Type USD Million (2017-2022)
  • Figure 5. Global Outdoor Advertising: by Application USD Million (2017-2022)
  • Figure 6. South America Outdoor Advertising Share (%), by Country
  • Figure 7. Asia Pacific Outdoor Advertising Share (%), by Country
  • Figure 8. Europe Outdoor Advertising Share (%), by Country
  • Figure 9. MEA Outdoor Advertising Share (%), by Country
  • Figure 10. North America Outdoor Advertising Share (%), by Country
  • Figure 11. Global Outdoor Advertising share by Players 2022 (%)
  • Figure 12. Global Outdoor Advertising share by Players (Top 3) 2022(%)
  • Figure 13. Global Outdoor Advertising share by Players (Top 5) 2022(%)
  • Figure 14. BCG Matrix for key Companies
  • Figure 15. JCDecaux (France) Revenue, Net Income and Gross profit
  • Figure 16. JCDecaux (France) Revenue: by Geography 2022
  • Figure 17. Clear Channel Outdoor Holdings (United States) Revenue, Net Income and Gross profit
  • Figure 18. Clear Channel Outdoor Holdings (United States) Revenue: by Geography 2022
  • Figure 19. Lamar Advertising Company (United States) Revenue, Net Income and Gross profit
  • Figure 20. Lamar Advertising Company (United States) Revenue: by Geography 2022
  • Figure 21. OUTFRONT Media Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 22. OUTFRONT Media Inc. (United States) Revenue: by Geography 2022
  • Figure 23. Ströer (Germany) Revenue, Net Income and Gross profit
  • Figure 24. Ströer (Germany) Revenue: by Geography 2022
  • Figure 25. Primedia Group (South Africa) Revenue, Net Income and Gross profit
  • Figure 26. Primedia Group (South Africa) Revenue: by Geography 2022
  • Figure 27. ExterionMedia (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 28. ExterionMedia (United Kingdom) Revenue: by Geography 2022
  • Figure 29. AllOver Media, LLC (United States) Revenue, Net Income and Gross profit
  • Figure 30. AllOver Media, LLC (United States) Revenue: by Geography 2022
  • Figure 31. Val Morgan Outdoor. (Australia) Revenue, Net Income and Gross profit
  • Figure 32. Val Morgan Outdoor. (Australia) Revenue: by Geography 2022
  • Figure 33. Intersection Media Holdings (United States) Revenue, Net Income and Gross profit
  • Figure 34. Intersection Media Holdings (United States) Revenue: by Geography 2022
  • Figure 35. Global Outdoor Advertising: by Type USD Million (2023-2028)
  • Figure 36. Global Outdoor Advertising: by Application USD Million (2023-2028)
  • Figure 37. South America Outdoor Advertising Share (%), by Country
  • Figure 38. Asia Pacific Outdoor Advertising Share (%), by Country
  • Figure 39. Europe Outdoor Advertising Share (%), by Country
  • Figure 40. MEA Outdoor Advertising Share (%), by Country
  • Figure 41. North America Outdoor Advertising Share (%), by Country
List of companies from research coverage that are profiled in the study
  • JCDecaux (France)
  • Clear Channel Outdoor Holdings (United States)
  • Lamar Advertising Company (United States)
  • OUTFRONT Media Inc. (United States)
  • Ströer (Germany)
  • Primedia Group (South Africa)
  • ExterionMedia (United Kingdom)
  • AllOver Media, LLC (United States)
  • Val Morgan Outdoor. (Australia)
  • Intersection Media Holdings (United States)
Additional players considered in the study are as follows:
Hurricane Media UK Ltd (United Kingdom) , Fairway Outdoor Advertising (United States) , Ocean Outdoor UK Limited (United Kingdom)
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Nov 2023 165 Pages 53 Tables Base Year: 2022 Coverage: 15+ Companies; 18 Countries

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Global Outdoor Advertising research Quantitative research analysis
Global Outdoor Advertising research Qualitative Industry Analysis
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Frequently Asked Questions (FAQ):

The key segments that are playing vital role in Outdoor Advertising Market are by type [Billboard, Lamp Post, Bridge, Guerilla Advertising, Point of Sale Displays and Others], by end use application [Food & Beverage Industry {Milk and Milk Product, Bakery Product, Energy Drinks, Soft Drink}, Mobile & Telecommunication Industry {Mobile Manufacturers & Dealers, Telecom Service Provider, Vehicles Industry, Heavy Vehicle, Small and Medium Vehicle}, Finance Industry {Banking & IT, Insurance, Mutual Fund) and Other].
The Outdoor Advertising Market is gaining popularity and expected to see strong valuation by 2028.
  • Outdoor advertising offers wide exposure, making it a preferred choice for brand promotion
  • Growing demand for out-of-home (OOH) advertising Drive the Market

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