Market Snapshot:
The global Digital Billboard advertising market is expected to witness steady growth in the forecasted years owing to associated benefits including immediate brand awareness and wider reach. Additionally, rapid urbanization and infrastructure development is expected to support market growth. The increasing number of public places, such as bus stops, malls, subways, and high-rise buildings, has widened the scope of Digital Billboard Advertising. Digital Billboards are computer-controlled electronic displays with technological capabilities that are taking out-of-home advertising to a new level. Ads rotate in a slide show fashion every 6 to 8 seconds. it is generally located on highways, major arteries, and city streets. It provides a facility of stream live data and user-generated content from your website/social media in real-time.
Highlights from Digital Billboard Advertising Market Study
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The key Vendors profiled in the report are Sony (Japan), LG Electronics (South Korea), Toshiba (Japan), Panasonic (Japan), Daktronics (United States), Electronic Displays (United States), Shenzhen Dicolor Optoelectronics (China), Barco NV (Belgium), Leyard Optoelectronic (China) and Lighthouse Technologies (Hong Kong).
Geographic Breakdown and Segment Analysis
The Global Digital Billboard Advertising market presents a comprehensive analysis of the Digital Billboard Advertising market by end-user/application (Outdoor and Indoor), and by geography (North America, South America, Europe, Asia-Pacific and MEA) along with country level break-up. This section of our report presents a realistic picture of the Global Digital Billboard Advertising industry. Investors and Vendors can easily understand the inherent opportunities and challenges for their products in geographical region of interest.
For instance, while the holds majority of market share of the Digital Billboard Advertising market
Analyst at AMA have segmented the market study of Global Digital Billboard Advertising market by Type, Application and Region.
Influencing Trend:
Increased Traction Owing to Significant Technological Advancements such as Automated Digital Billboard, Upsurging Demand due to Real-Time Advertisement and Fuelling Penetration of LED Mobile Billboards
Market Growth Drivers:
Rising Demand for Outdoor Digital Billboard Advertising and High Adoption due to Promotion of Multiple Messages
Challenges:
The Lack of Exposure and Exclusivity
Restraints:
Increasing Concern Regarding Unstable Demand
Opportunities:
Increasing Digital Ads on Mobile and Growing Demand from Emerging Market owing to Technological Advancement
Market Developments Activities:
On 5th July 2019, Sony Pictures, in association with Dentsu Webchutney, has launched real-time dynamic digital out-of-home campaign, which was programmatically driven to advertise the release of the much-anticipated Sony Pictures movie, ‘Spider-Man: Far from home’.
The global Digital Billboard Advertising market appears to be fragmented with the presence of many key players. the various factors including the use of analytics to rise ads effectiveness and increasing penetration of LED mobile billboards, will provide considerable growth opportunities to digital billboard advertising market vendors.
Key Target Audience
Digital Billboard Advertising Providers, Digital Billboard Manufactures, Suppliers and Distributors, Government Regulatory Bodies, Government Research Organizations, Private Reaserch Orgnizations and Others