What is Classified Advertisements Services Market?
Classified advertising is a cheap and easy way for small businesses to connect with potential customers. It's a great way to get the word out about your company, especially if you can't budget for other forms of advertising. Most businesses should be able to find some form of classified advertising they can comfortably afford whatever the medium, be it online, in print, or both.Additionally, other companies provide online advertising services and tools to assist members to design online advertisements using professional templates. Post this, the company automatically distributes the finished advertisements to various online ad agencies and directories as part of its service, acting as an application service provider as well as content delivery platforms
The market study is being classified by Type (Type I and Type II), by Application (Personal and Enterprise) and major geographies with country level break-up.
eBay (United States), OLX (United States), Oodle (United States), Backpage (United States), PennySaver (United States), Locanto (Australia), Gumtree(United States), ClickIndia(India) and Craigslist(United States) are some of the key players profiled in the study.
The companies are exploring the market by adopting expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to gain a competitive advantage through combined collaborations. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Classified Advertisements Services market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Classified Advertisements Services market by Type, Application and Region.
On the basis of geography, the market of Classified Advertisements Services has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Continuous increase in the application of print media and advertising has been a major drive
- Focus shifted From Print Media to Online Advertising
- Evolution of Communication Technology
Restraints
- the shorter life span of online classified advertisements
Opportunities
- Advertising Through Mobile Applications and use of Social Media
Challenges
- Lack of Communication Between Publisher & Advertiser
- Flexibility Issues
Market Leaders and some development strategies
In July 2020 Adevinta (ADE: OSL), acquire eBay’s online classified ad business in a deal valued at USD 9.2 billion €8.04 billion. This acquisition helps companies to operate several classified websites. They provide all types of classified advertising including job advertising. Furthermore with their complementary businesses, creates one of the most exciting and compelling equity stories in the online classifieds sector
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Classified Advertisements Services Manufacturer, Raw Material Suppliers, Dealers, Suppliers, Traders, and Distributors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industry