Global Social Media IT Spending

Social Media IT Spending Comprehensive Study by Type (Hardware, Software, IT Services), Application (Social Network Ad, Digital Ad), End-Use (Public Sector, BFSI, Telecom and Media, Retail/Wholesale, Other) Players and Region - Global Market Outlook to 2028

Social Media IT Spending Market by XX Submarkets | Forecast Years 2023-2028  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
Social Media IT Spending Market Scope
The percentage of total media ad spending on digital ads is increasing year over year. According to a study it has been found that approx. 52% of marketers will spend a minimum of half their annual marketing budget on social media ads. Social media has key advantages over traditional media, including first-party data about the users for ad targeting. Many social media platforms even have expanded their appeal among local businesses by giving them advanced tools to make hyperlocalized or geotargeted campaigns aimed toward their presumably customers. The growth rate of social media companies varies by company, with younger platforms tending to point out the fastest increases in ad revenue. The growth rate of social media companies varies by company, with younger platforms tending to point out the fastest increases in ad revenue.

AttributesDetails
Study Period2018-2028
Base Year2022
UnitValue (USD Million)
Key Companies ProfiledIBM (United States), HP (United States), Oracle (United States), Dell EMC (United States), Cisco (United States), Salesforce (United States), HubSpot (United States), Kenshoo Social (United States), Tencent Holdings (China), Akamai Technologies (United States), Adobe (United States), VMware (United States), Google Analytics (United States), SAP (Germany), Juniper Networks (United States) and NetApp (United States)
CAGR%


The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Social Media IT Spending market throughout the predicted period.

IBM (United States), HP (United States), Oracle (United States), Dell EMC (United States), Cisco (United States), Salesforce (United States), HubSpot (United States), Kenshoo Social (United States), Tencent Holdings (China), Akamai Technologies (United States), Adobe (United States), VMware (United States), Google Analytics (United States), SAP (Germany), Juniper Networks (United States) and NetApp (United States) are some of the key players that are part of study coverage.

About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.

Segmentation Overview
The study have segmented the market of Global Social Media IT Spending market by Type , by Application (Social Network Ad and Digital Ad) and Region with country level break-up.

On the basis of geography, the market of Social Media IT Spending has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). region held largest market share in the year 2022.

Market Leaders and their expansionary development strategies
On 27th July 2021 - HP Inc. has announced a definitive agreement to acquire Teradici Corporation, a global innovator in remote computing software that enables users to securely access high-performance computing from any PC, Chromebook, or tablet. The acquisition will enhance HP’s capabilities in the Personal Systems category by delivering new compute models and services tailored for hybrid work.
On 8th Oct 2020 - IBM has announced that it will accelerate its hybrid cloud growth strategy to drive digital transformations for its clients. Additionally, IBM will separate the Managed Infrastructure Services unit of its Global Technology Services division into a new public company ("NewCo").


Influencing Trend:
Investments into Social Pay Off and Marketers are Deploying an Average of Five Technology Solutions to Buy Digital Media

Market Growth Drivers:
Social platforms have made it increasingly turnkey to target high-value customers and Significant Portion of Most e-Commerce Social ad Spend

Challenges:
Impact Imminent Browser Changes Like ITP 2.2 and Reduce face-to-face communication

Restraints:
Fake News and Hacking social media

Opportunities:
Opportunities For Brands to Reach Specific, High-Intent Audience Segments

Key Target Audience
Software Providers, Media & Entertainment Industry, IT Service Providers, Research Firms and Others

Report Objectives / Segmentation Covered

By Type
  • Hardware
  • Software
  • IT Services
By Application
  • Social Network Ad
  • Digital Ad
By End-Use
  • Public Sector
  • BFSI
  • Telecom and Media
  • Retail/Wholesale
  • Other

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Social platforms have made it increasingly turnkey to target high-value customers
      • 3.2.2. Significant Portion of Most e-Commerce Social ad Spend
    • 3.3. Market Challenges
      • 3.3.1. Impact Imminent Browser Changes Like ITP 2.2
      • 3.3.2. Reduce face-to-face communication
    • 3.4. Market Trends
      • 3.4.1. Investments into Social Pay Off
      • 3.4.2. Marketers are Deploying an Average of Five Technology Solutions to Buy Digital Media
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Social Media IT Spending, by Type, Application, End-Use and Region (value and price ) (2017-2022)
    • 5.1. Introduction
    • 5.2. Global Social Media IT Spending (Value)
      • 5.2.1. Global Social Media IT Spending by: Type (Value)
        • 5.2.1.1. Hardware
        • 5.2.1.2. Software
        • 5.2.1.3. IT Services
      • 5.2.2. Global Social Media IT Spending by: Application (Value)
        • 5.2.2.1. Social Network Ad
        • 5.2.2.2. Digital Ad
      • 5.2.3. Global Social Media IT Spending by: End-Use (Value)
        • 5.2.3.1. Public Sector
        • 5.2.3.2. BFSI
        • 5.2.3.3. Telecom and Media
        • 5.2.3.4. Retail/Wholesale
        • 5.2.3.5. Other
      • 5.2.4. Global Social Media IT Spending Region
        • 5.2.4.1. South America
          • 5.2.4.1.1. Brazil
          • 5.2.4.1.2. Argentina
          • 5.2.4.1.3. Rest of South America
        • 5.2.4.2. Asia Pacific
          • 5.2.4.2.1. China
          • 5.2.4.2.2. Japan
          • 5.2.4.2.3. India
          • 5.2.4.2.4. South Korea
          • 5.2.4.2.5. Taiwan
          • 5.2.4.2.6. Australia
          • 5.2.4.2.7. Rest of Asia-Pacific
        • 5.2.4.3. Europe
          • 5.2.4.3.1. Germany
          • 5.2.4.3.2. France
          • 5.2.4.3.3. Italy
          • 5.2.4.3.4. United Kingdom
          • 5.2.4.3.5. Netherlands
          • 5.2.4.3.6. Rest of Europe
        • 5.2.4.4. MEA
          • 5.2.4.4.1. Middle East
          • 5.2.4.4.2. Africa
        • 5.2.4.5. North America
          • 5.2.4.5.1. United States
          • 5.2.4.5.2. Canada
          • 5.2.4.5.3. Mexico
    • 5.3. Global Social Media IT Spending (Price)
      • 5.3.1. Global Social Media IT Spending by: Type (Price)
  • 6. Social Media IT Spending: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2022)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. IBM (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. HP (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Oracle (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Dell EMC (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Cisco (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Salesforce (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. HubSpot (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Kenshoo Social (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Tencent Holdings (China)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Akamai Technologies (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
      • 6.4.11. Adobe (United States)
        • 6.4.11.1. Business Overview
        • 6.4.11.2. Products/Services Offerings
        • 6.4.11.3. Financial Analysis
        • 6.4.11.4. SWOT Analysis
      • 6.4.12. VMware (United States)
        • 6.4.12.1. Business Overview
        • 6.4.12.2. Products/Services Offerings
        • 6.4.12.3. Financial Analysis
        • 6.4.12.4. SWOT Analysis
      • 6.4.13. Google Analytics (United States)
        • 6.4.13.1. Business Overview
        • 6.4.13.2. Products/Services Offerings
        • 6.4.13.3. Financial Analysis
        • 6.4.13.4. SWOT Analysis
      • 6.4.14. SAP (Germany)
        • 6.4.14.1. Business Overview
        • 6.4.14.2. Products/Services Offerings
        • 6.4.14.3. Financial Analysis
        • 6.4.14.4. SWOT Analysis
      • 6.4.15. Juniper Networks (United States)
        • 6.4.15.1. Business Overview
        • 6.4.15.2. Products/Services Offerings
        • 6.4.15.3. Financial Analysis
        • 6.4.15.4. SWOT Analysis
      • 6.4.16. NetApp (United States)
        • 6.4.16.1. Business Overview
        • 6.4.16.2. Products/Services Offerings
        • 6.4.16.3. Financial Analysis
        • 6.4.16.4. SWOT Analysis
  • 7. Global Social Media IT Spending Sale, by Type, Application, End-Use and Region (value and price ) (2023-2028)
    • 7.1. Introduction
    • 7.2. Global Social Media IT Spending (Value)
      • 7.2.1. Global Social Media IT Spending by: Type (Value)
        • 7.2.1.1. Hardware
        • 7.2.1.2. Software
        • 7.2.1.3. IT Services
      • 7.2.2. Global Social Media IT Spending by: Application (Value)
        • 7.2.2.1. Social Network Ad
        • 7.2.2.2. Digital Ad
      • 7.2.3. Global Social Media IT Spending by: End-Use (Value)
        • 7.2.3.1. Public Sector
        • 7.2.3.2. BFSI
        • 7.2.3.3. Telecom and Media
        • 7.2.3.4. Retail/Wholesale
        • 7.2.3.5. Other
      • 7.2.4. Global Social Media IT Spending Region
        • 7.2.4.1. South America
          • 7.2.4.1.1. Brazil
          • 7.2.4.1.2. Argentina
          • 7.2.4.1.3. Rest of South America
        • 7.2.4.2. Asia Pacific
          • 7.2.4.2.1. China
          • 7.2.4.2.2. Japan
          • 7.2.4.2.3. India
          • 7.2.4.2.4. South Korea
          • 7.2.4.2.5. Taiwan
          • 7.2.4.2.6. Australia
          • 7.2.4.2.7. Rest of Asia-Pacific
        • 7.2.4.3. Europe
          • 7.2.4.3.1. Germany
          • 7.2.4.3.2. France
          • 7.2.4.3.3. Italy
          • 7.2.4.3.4. United Kingdom
          • 7.2.4.3.5. Netherlands
          • 7.2.4.3.6. Rest of Europe
        • 7.2.4.4. MEA
          • 7.2.4.4.1. Middle East
          • 7.2.4.4.2. Africa
        • 7.2.4.5. North America
          • 7.2.4.5.1. United States
          • 7.2.4.5.2. Canada
          • 7.2.4.5.3. Mexico
    • 7.3. Global Social Media IT Spending (Price)
      • 7.3.1. Global Social Media IT Spending by: Type (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Social Media IT Spending: by Type(USD Million)
  • Table 2. Social Media IT Spending Hardware , by Region USD Million (2017-2022)
  • Table 3. Social Media IT Spending Software , by Region USD Million (2017-2022)
  • Table 4. Social Media IT Spending IT Services , by Region USD Million (2017-2022)
  • Table 5. Social Media IT Spending: by Application(USD Million)
  • Table 6. Social Media IT Spending Social Network Ad , by Region USD Million (2017-2022)
  • Table 7. Social Media IT Spending Digital Ad , by Region USD Million (2017-2022)
  • Table 8. Social Media IT Spending: by End-Use(USD Million)
  • Table 9. Social Media IT Spending Public Sector , by Region USD Million (2017-2022)
  • Table 10. Social Media IT Spending BFSI , by Region USD Million (2017-2022)
  • Table 11. Social Media IT Spending Telecom and Media , by Region USD Million (2017-2022)
  • Table 12. Social Media IT Spending Retail/Wholesale , by Region USD Million (2017-2022)
  • Table 13. Social Media IT Spending Other , by Region USD Million (2017-2022)
  • Table 14. South America Social Media IT Spending, by Country USD Million (2017-2022)
  • Table 15. South America Social Media IT Spending, by Type USD Million (2017-2022)
  • Table 16. South America Social Media IT Spending, by Application USD Million (2017-2022)
  • Table 17. South America Social Media IT Spending, by End-Use USD Million (2017-2022)
  • Table 18. Brazil Social Media IT Spending, by Type USD Million (2017-2022)
  • Table 19. Brazil Social Media IT Spending, by Application USD Million (2017-2022)
  • Table 20. Brazil Social Media IT Spending, by End-Use USD Million (2017-2022)
  • Table 21. Argentina Social Media IT Spending, by Type USD Million (2017-2022)
  • Table 22. Argentina Social Media IT Spending, by Application USD Million (2017-2022)
  • Table 23. Argentina Social Media IT Spending, by End-Use USD Million (2017-2022)
  • Table 24. Rest of South America Social Media IT Spending, by Type USD Million (2017-2022)
  • Table 25. Rest of South America Social Media IT Spending, by Application USD Million (2017-2022)
  • Table 26. Rest of South America Social Media IT Spending, by End-Use USD Million (2017-2022)
  • Table 27. Asia Pacific Social Media IT Spending, by Country USD Million (2017-2022)
  • Table 28. Asia Pacific Social Media IT Spending, by Type USD Million (2017-2022)
  • Table 29. Asia Pacific Social Media IT Spending, by Application USD Million (2017-2022)
  • Table 30. Asia Pacific Social Media IT Spending, by End-Use USD Million (2017-2022)
  • Table 31. China Social Media IT Spending, by Type USD Million (2017-2022)
  • Table 32. China Social Media IT Spending, by Application USD Million (2017-2022)
  • Table 33. China Social Media IT Spending, by End-Use USD Million (2017-2022)
  • Table 34. Japan Social Media IT Spending, by Type USD Million (2017-2022)
  • Table 35. Japan Social Media IT Spending, by Application USD Million (2017-2022)
  • Table 36. Japan Social Media IT Spending, by End-Use USD Million (2017-2022)
  • Table 37. India Social Media IT Spending, by Type USD Million (2017-2022)
  • Table 38. India Social Media IT Spending, by Application USD Million (2017-2022)
  • Table 39. India Social Media IT Spending, by End-Use USD Million (2017-2022)
  • Table 40. South Korea Social Media IT Spending, by Type USD Million (2017-2022)
  • Table 41. South Korea Social Media IT Spending, by Application USD Million (2017-2022)
  • Table 42. South Korea Social Media IT Spending, by End-Use USD Million (2017-2022)
  • Table 43. Taiwan Social Media IT Spending, by Type USD Million (2017-2022)
  • Table 44. Taiwan Social Media IT Spending, by Application USD Million (2017-2022)
  • Table 45. Taiwan Social Media IT Spending, by End-Use USD Million (2017-2022)
  • Table 46. Australia Social Media IT Spending, by Type USD Million (2017-2022)
  • Table 47. Australia Social Media IT Spending, by Application USD Million (2017-2022)
  • Table 48. Australia Social Media IT Spending, by End-Use USD Million (2017-2022)
  • Table 49. Rest of Asia-Pacific Social Media IT Spending, by Type USD Million (2017-2022)
  • Table 50. Rest of Asia-Pacific Social Media IT Spending, by Application USD Million (2017-2022)
  • Table 51. Rest of Asia-Pacific Social Media IT Spending, by End-Use USD Million (2017-2022)
  • Table 52. Europe Social Media IT Spending, by Country USD Million (2017-2022)
  • Table 53. Europe Social Media IT Spending, by Type USD Million (2017-2022)
  • Table 54. Europe Social Media IT Spending, by Application USD Million (2017-2022)
  • Table 55. Europe Social Media IT Spending, by End-Use USD Million (2017-2022)
  • Table 56. Germany Social Media IT Spending, by Type USD Million (2017-2022)
  • Table 57. Germany Social Media IT Spending, by Application USD Million (2017-2022)
  • Table 58. Germany Social Media IT Spending, by End-Use USD Million (2017-2022)
  • Table 59. France Social Media IT Spending, by Type USD Million (2017-2022)
  • Table 60. France Social Media IT Spending, by Application USD Million (2017-2022)
  • Table 61. France Social Media IT Spending, by End-Use USD Million (2017-2022)
  • Table 62. Italy Social Media IT Spending, by Type USD Million (2017-2022)
  • Table 63. Italy Social Media IT Spending, by Application USD Million (2017-2022)
  • Table 64. Italy Social Media IT Spending, by End-Use USD Million (2017-2022)
  • Table 65. United Kingdom Social Media IT Spending, by Type USD Million (2017-2022)
  • Table 66. United Kingdom Social Media IT Spending, by Application USD Million (2017-2022)
  • Table 67. United Kingdom Social Media IT Spending, by End-Use USD Million (2017-2022)
  • Table 68. Netherlands Social Media IT Spending, by Type USD Million (2017-2022)
  • Table 69. Netherlands Social Media IT Spending, by Application USD Million (2017-2022)
  • Table 70. Netherlands Social Media IT Spending, by End-Use USD Million (2017-2022)
  • Table 71. Rest of Europe Social Media IT Spending, by Type USD Million (2017-2022)
  • Table 72. Rest of Europe Social Media IT Spending, by Application USD Million (2017-2022)
  • Table 73. Rest of Europe Social Media IT Spending, by End-Use USD Million (2017-2022)
  • Table 74. MEA Social Media IT Spending, by Country USD Million (2017-2022)
  • Table 75. MEA Social Media IT Spending, by Type USD Million (2017-2022)
  • Table 76. MEA Social Media IT Spending, by Application USD Million (2017-2022)
  • Table 77. MEA Social Media IT Spending, by End-Use USD Million (2017-2022)
  • Table 78. Middle East Social Media IT Spending, by Type USD Million (2017-2022)
  • Table 79. Middle East Social Media IT Spending, by Application USD Million (2017-2022)
  • Table 80. Middle East Social Media IT Spending, by End-Use USD Million (2017-2022)
  • Table 81. Africa Social Media IT Spending, by Type USD Million (2017-2022)
  • Table 82. Africa Social Media IT Spending, by Application USD Million (2017-2022)
  • Table 83. Africa Social Media IT Spending, by End-Use USD Million (2017-2022)
  • Table 84. North America Social Media IT Spending, by Country USD Million (2017-2022)
  • Table 85. North America Social Media IT Spending, by Type USD Million (2017-2022)
  • Table 86. North America Social Media IT Spending, by Application USD Million (2017-2022)
  • Table 87. North America Social Media IT Spending, by End-Use USD Million (2017-2022)
  • Table 88. United States Social Media IT Spending, by Type USD Million (2017-2022)
  • Table 89. United States Social Media IT Spending, by Application USD Million (2017-2022)
  • Table 90. United States Social Media IT Spending, by End-Use USD Million (2017-2022)
  • Table 91. Canada Social Media IT Spending, by Type USD Million (2017-2022)
  • Table 92. Canada Social Media IT Spending, by Application USD Million (2017-2022)
  • Table 93. Canada Social Media IT Spending, by End-Use USD Million (2017-2022)
  • Table 94. Mexico Social Media IT Spending, by Type USD Million (2017-2022)
  • Table 95. Mexico Social Media IT Spending, by Application USD Million (2017-2022)
  • Table 96. Mexico Social Media IT Spending, by End-Use USD Million (2017-2022)
  • Table 97. Social Media IT Spending: by Type(USD/Units)
  • Table 98. Company Basic Information, Sales Area and Its Competitors
  • Table 99. Company Basic Information, Sales Area and Its Competitors
  • Table 100. Company Basic Information, Sales Area and Its Competitors
  • Table 101. Company Basic Information, Sales Area and Its Competitors
  • Table 102. Company Basic Information, Sales Area and Its Competitors
  • Table 103. Company Basic Information, Sales Area and Its Competitors
  • Table 104. Company Basic Information, Sales Area and Its Competitors
  • Table 105. Company Basic Information, Sales Area and Its Competitors
  • Table 106. Company Basic Information, Sales Area and Its Competitors
  • Table 107. Company Basic Information, Sales Area and Its Competitors
  • Table 108. Company Basic Information, Sales Area and Its Competitors
  • Table 109. Company Basic Information, Sales Area and Its Competitors
  • Table 110. Company Basic Information, Sales Area and Its Competitors
  • Table 111. Company Basic Information, Sales Area and Its Competitors
  • Table 112. Company Basic Information, Sales Area and Its Competitors
  • Table 113. Company Basic Information, Sales Area and Its Competitors
  • Table 114. Social Media IT Spending: by Type(USD Million)
  • Table 115. Social Media IT Spending Hardware , by Region USD Million (2023-2028)
  • Table 116. Social Media IT Spending Software , by Region USD Million (2023-2028)
  • Table 117. Social Media IT Spending IT Services , by Region USD Million (2023-2028)
  • Table 118. Social Media IT Spending: by Application(USD Million)
  • Table 119. Social Media IT Spending Social Network Ad , by Region USD Million (2023-2028)
  • Table 120. Social Media IT Spending Digital Ad , by Region USD Million (2023-2028)
  • Table 121. Social Media IT Spending: by End-Use(USD Million)
  • Table 122. Social Media IT Spending Public Sector , by Region USD Million (2023-2028)
  • Table 123. Social Media IT Spending BFSI , by Region USD Million (2023-2028)
  • Table 124. Social Media IT Spending Telecom and Media , by Region USD Million (2023-2028)
  • Table 125. Social Media IT Spending Retail/Wholesale , by Region USD Million (2023-2028)
  • Table 126. Social Media IT Spending Other , by Region USD Million (2023-2028)
  • Table 127. South America Social Media IT Spending, by Country USD Million (2023-2028)
  • Table 128. South America Social Media IT Spending, by Type USD Million (2023-2028)
  • Table 129. South America Social Media IT Spending, by Application USD Million (2023-2028)
  • Table 130. South America Social Media IT Spending, by End-Use USD Million (2023-2028)
  • Table 131. Brazil Social Media IT Spending, by Type USD Million (2023-2028)
  • Table 132. Brazil Social Media IT Spending, by Application USD Million (2023-2028)
  • Table 133. Brazil Social Media IT Spending, by End-Use USD Million (2023-2028)
  • Table 134. Argentina Social Media IT Spending, by Type USD Million (2023-2028)
  • Table 135. Argentina Social Media IT Spending, by Application USD Million (2023-2028)
  • Table 136. Argentina Social Media IT Spending, by End-Use USD Million (2023-2028)
  • Table 137. Rest of South America Social Media IT Spending, by Type USD Million (2023-2028)
  • Table 138. Rest of South America Social Media IT Spending, by Application USD Million (2023-2028)
  • Table 139. Rest of South America Social Media IT Spending, by End-Use USD Million (2023-2028)
  • Table 140. Asia Pacific Social Media IT Spending, by Country USD Million (2023-2028)
  • Table 141. Asia Pacific Social Media IT Spending, by Type USD Million (2023-2028)
  • Table 142. Asia Pacific Social Media IT Spending, by Application USD Million (2023-2028)
  • Table 143. Asia Pacific Social Media IT Spending, by End-Use USD Million (2023-2028)
  • Table 144. China Social Media IT Spending, by Type USD Million (2023-2028)
  • Table 145. China Social Media IT Spending, by Application USD Million (2023-2028)
  • Table 146. China Social Media IT Spending, by End-Use USD Million (2023-2028)
  • Table 147. Japan Social Media IT Spending, by Type USD Million (2023-2028)
  • Table 148. Japan Social Media IT Spending, by Application USD Million (2023-2028)
  • Table 149. Japan Social Media IT Spending, by End-Use USD Million (2023-2028)
  • Table 150. India Social Media IT Spending, by Type USD Million (2023-2028)
  • Table 151. India Social Media IT Spending, by Application USD Million (2023-2028)
  • Table 152. India Social Media IT Spending, by End-Use USD Million (2023-2028)
  • Table 153. South Korea Social Media IT Spending, by Type USD Million (2023-2028)
  • Table 154. South Korea Social Media IT Spending, by Application USD Million (2023-2028)
  • Table 155. South Korea Social Media IT Spending, by End-Use USD Million (2023-2028)
  • Table 156. Taiwan Social Media IT Spending, by Type USD Million (2023-2028)
  • Table 157. Taiwan Social Media IT Spending, by Application USD Million (2023-2028)
  • Table 158. Taiwan Social Media IT Spending, by End-Use USD Million (2023-2028)
  • Table 159. Australia Social Media IT Spending, by Type USD Million (2023-2028)
  • Table 160. Australia Social Media IT Spending, by Application USD Million (2023-2028)
  • Table 161. Australia Social Media IT Spending, by End-Use USD Million (2023-2028)
  • Table 162. Rest of Asia-Pacific Social Media IT Spending, by Type USD Million (2023-2028)
  • Table 163. Rest of Asia-Pacific Social Media IT Spending, by Application USD Million (2023-2028)
  • Table 164. Rest of Asia-Pacific Social Media IT Spending, by End-Use USD Million (2023-2028)
  • Table 165. Europe Social Media IT Spending, by Country USD Million (2023-2028)
  • Table 166. Europe Social Media IT Spending, by Type USD Million (2023-2028)
  • Table 167. Europe Social Media IT Spending, by Application USD Million (2023-2028)
  • Table 168. Europe Social Media IT Spending, by End-Use USD Million (2023-2028)
  • Table 169. Germany Social Media IT Spending, by Type USD Million (2023-2028)
  • Table 170. Germany Social Media IT Spending, by Application USD Million (2023-2028)
  • Table 171. Germany Social Media IT Spending, by End-Use USD Million (2023-2028)
  • Table 172. France Social Media IT Spending, by Type USD Million (2023-2028)
  • Table 173. France Social Media IT Spending, by Application USD Million (2023-2028)
  • Table 174. France Social Media IT Spending, by End-Use USD Million (2023-2028)
  • Table 175. Italy Social Media IT Spending, by Type USD Million (2023-2028)
  • Table 176. Italy Social Media IT Spending, by Application USD Million (2023-2028)
  • Table 177. Italy Social Media IT Spending, by End-Use USD Million (2023-2028)
  • Table 178. United Kingdom Social Media IT Spending, by Type USD Million (2023-2028)
  • Table 179. United Kingdom Social Media IT Spending, by Application USD Million (2023-2028)
  • Table 180. United Kingdom Social Media IT Spending, by End-Use USD Million (2023-2028)
  • Table 181. Netherlands Social Media IT Spending, by Type USD Million (2023-2028)
  • Table 182. Netherlands Social Media IT Spending, by Application USD Million (2023-2028)
  • Table 183. Netherlands Social Media IT Spending, by End-Use USD Million (2023-2028)
  • Table 184. Rest of Europe Social Media IT Spending, by Type USD Million (2023-2028)
  • Table 185. Rest of Europe Social Media IT Spending, by Application USD Million (2023-2028)
  • Table 186. Rest of Europe Social Media IT Spending, by End-Use USD Million (2023-2028)
  • Table 187. MEA Social Media IT Spending, by Country USD Million (2023-2028)
  • Table 188. MEA Social Media IT Spending, by Type USD Million (2023-2028)
  • Table 189. MEA Social Media IT Spending, by Application USD Million (2023-2028)
  • Table 190. MEA Social Media IT Spending, by End-Use USD Million (2023-2028)
  • Table 191. Middle East Social Media IT Spending, by Type USD Million (2023-2028)
  • Table 192. Middle East Social Media IT Spending, by Application USD Million (2023-2028)
  • Table 193. Middle East Social Media IT Spending, by End-Use USD Million (2023-2028)
  • Table 194. Africa Social Media IT Spending, by Type USD Million (2023-2028)
  • Table 195. Africa Social Media IT Spending, by Application USD Million (2023-2028)
  • Table 196. Africa Social Media IT Spending, by End-Use USD Million (2023-2028)
  • Table 197. North America Social Media IT Spending, by Country USD Million (2023-2028)
  • Table 198. North America Social Media IT Spending, by Type USD Million (2023-2028)
  • Table 199. North America Social Media IT Spending, by Application USD Million (2023-2028)
  • Table 200. North America Social Media IT Spending, by End-Use USD Million (2023-2028)
  • Table 201. United States Social Media IT Spending, by Type USD Million (2023-2028)
  • Table 202. United States Social Media IT Spending, by Application USD Million (2023-2028)
  • Table 203. United States Social Media IT Spending, by End-Use USD Million (2023-2028)
  • Table 204. Canada Social Media IT Spending, by Type USD Million (2023-2028)
  • Table 205. Canada Social Media IT Spending, by Application USD Million (2023-2028)
  • Table 206. Canada Social Media IT Spending, by End-Use USD Million (2023-2028)
  • Table 207. Mexico Social Media IT Spending, by Type USD Million (2023-2028)
  • Table 208. Mexico Social Media IT Spending, by Application USD Million (2023-2028)
  • Table 209. Mexico Social Media IT Spending, by End-Use USD Million (2023-2028)
  • Table 210. Social Media IT Spending: by Type(USD/Units)
  • Table 211. Research Programs/Design for This Report
  • Table 212. Key Data Information from Secondary Sources
  • Table 213. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Social Media IT Spending: by Type USD Million (2017-2022)
  • Figure 5. Global Social Media IT Spending: by Application USD Million (2017-2022)
  • Figure 6. Global Social Media IT Spending: by End-Use USD Million (2017-2022)
  • Figure 7. South America Social Media IT Spending Share (%), by Country
  • Figure 8. Asia Pacific Social Media IT Spending Share (%), by Country
  • Figure 9. Europe Social Media IT Spending Share (%), by Country
  • Figure 10. MEA Social Media IT Spending Share (%), by Country
  • Figure 11. North America Social Media IT Spending Share (%), by Country
  • Figure 12. Global Social Media IT Spending: by Type USD/Units (2017-2022)
  • Figure 13. Global Social Media IT Spending share by Players 2022 (%)
  • Figure 14. Global Social Media IT Spending share by Players (Top 3) 2022(%)
  • Figure 15. Global Social Media IT Spending share by Players (Top 5) 2022(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. IBM (United States) Revenue, Net Income and Gross profit
  • Figure 18. IBM (United States) Revenue: by Geography 2022
  • Figure 19. HP (United States) Revenue, Net Income and Gross profit
  • Figure 20. HP (United States) Revenue: by Geography 2022
  • Figure 21. Oracle (United States) Revenue, Net Income and Gross profit
  • Figure 22. Oracle (United States) Revenue: by Geography 2022
  • Figure 23. Dell EMC (United States) Revenue, Net Income and Gross profit
  • Figure 24. Dell EMC (United States) Revenue: by Geography 2022
  • Figure 25. Cisco (United States) Revenue, Net Income and Gross profit
  • Figure 26. Cisco (United States) Revenue: by Geography 2022
  • Figure 27. Salesforce (United States) Revenue, Net Income and Gross profit
  • Figure 28. Salesforce (United States) Revenue: by Geography 2022
  • Figure 29. HubSpot (United States) Revenue, Net Income and Gross profit
  • Figure 30. HubSpot (United States) Revenue: by Geography 2022
  • Figure 31. Kenshoo Social (United States) Revenue, Net Income and Gross profit
  • Figure 32. Kenshoo Social (United States) Revenue: by Geography 2022
  • Figure 33. Tencent Holdings (China) Revenue, Net Income and Gross profit
  • Figure 34. Tencent Holdings (China) Revenue: by Geography 2022
  • Figure 35. Akamai Technologies (United States) Revenue, Net Income and Gross profit
  • Figure 36. Akamai Technologies (United States) Revenue: by Geography 2022
  • Figure 37. Adobe (United States) Revenue, Net Income and Gross profit
  • Figure 38. Adobe (United States) Revenue: by Geography 2022
  • Figure 39. VMware (United States) Revenue, Net Income and Gross profit
  • Figure 40. VMware (United States) Revenue: by Geography 2022
  • Figure 41. Google Analytics (United States) Revenue, Net Income and Gross profit
  • Figure 42. Google Analytics (United States) Revenue: by Geography 2022
  • Figure 43. SAP (Germany) Revenue, Net Income and Gross profit
  • Figure 44. SAP (Germany) Revenue: by Geography 2022
  • Figure 45. Juniper Networks (United States) Revenue, Net Income and Gross profit
  • Figure 46. Juniper Networks (United States) Revenue: by Geography 2022
  • Figure 47. NetApp (United States) Revenue, Net Income and Gross profit
  • Figure 48. NetApp (United States) Revenue: by Geography 2022
  • Figure 49. Global Social Media IT Spending: by Type USD Million (2023-2028)
  • Figure 50. Global Social Media IT Spending: by Application USD Million (2023-2028)
  • Figure 51. Global Social Media IT Spending: by End-Use USD Million (2023-2028)
  • Figure 52. South America Social Media IT Spending Share (%), by Country
  • Figure 53. Asia Pacific Social Media IT Spending Share (%), by Country
  • Figure 54. Europe Social Media IT Spending Share (%), by Country
  • Figure 55. MEA Social Media IT Spending Share (%), by Country
  • Figure 56. North America Social Media IT Spending Share (%), by Country
  • Figure 57. Global Social Media IT Spending: by Type USD/Units (2023-2028)
List of companies from research coverage that are profiled in the study
  • IBM (United States)
  • HP (United States)
  • Oracle (United States)
  • Dell EMC (United States)
  • Cisco (United States)
  • Salesforce (United States)
  • HubSpot (United States)
  • Kenshoo Social (United States)
  • Tencent Holdings (China)
  • Akamai Technologies (United States)
  • Adobe (United States)
  • VMware (United States)
  • Google Analytics (United States)
  • SAP (Germany)
  • Juniper Networks (United States)
  • NetApp (United States)
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Apr 2023 149 Pages 82 Tables Base Year: 2022 Coverage: 15+ Companies; 18 Countries

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Frequently Asked Questions (FAQ):

The key segments that are playing vital role in Social Media IT Spending Market are by type [Hardware, Software and IT Services], by end use application [Social Network Ad and Digital Ad].
The Social Media IT Spending Market is gaining popularity and expected to see strong valuation by 2028.
  • Social platforms have made it increasingly turnkey to target high-value customers
  • Significant Portion of Most e-Commerce Social ad Spend

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