The study covers a detailed analysis segmented by key business segments i.e. by type (Cross Channel, End-to-end and Others) , by application (SMEs and Large Enterprises) and major geographies. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Cloud Advertising market throughout the predicted period.
What is Cloud Advertising?
Cloud advertising is a cloud-based service that helps to select, transact and deliver the advertising and ad-related data in which content and price vary as per the end-user access. Mostly cloud advertising used in the different e-commerce strategies such as auctions, coupons and other discounting or advertising techniques. Rapid growth in various industries such as media and entertainment, retail, tours, and travel, etc and rising adoption of cloud-based services from developing economies such as India, China, Japan, and others expected to fuel the growth of the cloud advertising market during the forecasted period.
The competition is expected to become even more intense in the years to come due to entry of several new players in the market. To help clients improve their revenue shares in the market, this research study provides an in-depth analysis of the markets competitive landscape and offers information on the products offered by various leading companies. Additionally, this Cloud Advertising market analysis report suggests strategies Vendors can follow and recommends key areas they should focus on, in order to take maximum benefits of growth opportunities.
The report offers several leading Vendors, including:
- Amazon Web Services, Inc. (United States)
- Oracle Corporation (United States)
- Google (United States)
- Rackspace Inc. (United States)
- IBM Corporation (United States)
- Adobe Inc. (United States)
- Viant Technology LLC (United States)
- Salesforce.com, Inc (United States)
- Marin Software (United States)
- Sprinklr Inc. (United States)
Market Overview:
In Nov 2019, Rackspace announced that it has agreed to acquire Onica. This acquisition brings Onica’s innovative professional services capabilities – including strategic advisory, architecture and engineering, and application development – to the Rackspace portfolio, complementing its existing managed cloud services capabilities. Terms of the transaction were not disclosed.
Restraints
- Privacy and Data Security Concern
Opportunities
Rising Number of Small and Medium Enterprises in Emerging Countries and Rising Demand for Cloud-Based Advertising in Developing Region
Key highlights of the Global Cloud Advertising market Study:
CAGR of the market during the forecast period 2020-2026
In-depth information on growth factors that will accelerate the Cloud Advertising market in next few years.
Detailed Insights on futuristic trends and changing consumer behaviour
Forecast of the Global Cloud Advertising market size and its contribution to the parent market by type, application and by country.
A broad view of customer demand
Uncover markets competitive landscape and in-depth information on various Vendors
Comprehensive information about factors that will challenge the growth of Cloud Advertising Vendors
Transformation and Important Trigegrs:
Business transformation has taken hold across the broad corporate landscape due to the confluence of several important triggers, including:
A tipping point in globalization
A major slowdown in Western economies
Significant shifts in technology and cost structure
The challenges of regulatory compliance
New forms of competition developing
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Cloud Advertising market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Cloud Advertising market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment> by targeting key target audience that includes Cloud Service Providers, Government Agencies, Research and Development Organisation and Potential Investors.
This helps us to gather the data for the players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, Annual reports, press releases etc.