Market Snapshot:
Outbound telemarketing is the proactive form of telemarketing. It involves a proactive sales approach wherein a team of skilled telemarketers makes outbound calls to targeted customers to sell purchase a product or service. Outbound telemarketing service helps companies to reach out directly to suitable customers, deliver upgraded services and also get their feedback at the same time.
Highlights from Outbound Telemarketing Market Study
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The key Vendors profiled in the report are TeleTech Holdings, Inc. (United States), Atento S.A. (Luxembourg), Concentrix Corporation (United States), Alorica Inc. (United States), Arvato AG (Germany), MarketOne International LLP (United States), Teleperformance Group, Inc (United States), Convergys Corporation (United States), MarketMakers Inc. Ltd (United Kingdom) and OnBrand24, Inc. (United States).
Geographic Breakdown and Segment Analysis
The Global Outbound Telemarketing market presents a comprehensive analysis of the Outbound Telemarketing market by product type (Business To Business and Business To Consumer), by end-user/application (BFSI, Consumer Goods & Retail, Consulting (Education, Job, etc.), IT & Telecom, Government and Others), and by geography (North America, South America, Europe, Asia-Pacific and MEA) along with country level break-up. This section of our report presents a realistic picture of the Global Outbound Telemarketing industry. Investors and Vendors can easily understand the inherent opportunities and challenges for their products in geographical region of interest.
For instance, while the holds majority of market share of the Outbound Telemarketing market
Analyst at AMA have segmented the market study of Global Outbound Telemarketing market by Type, Application and Region.
Influencing Trend:
Assist in using negotiation strategies to increase the sale and Technological advancements in the IT sector will upsurge the demand for Telemarketing
Market Growth Drivers:
Affordable implementation of server-based contact center, Growing Automation and digitization in these sectors and Technological advancements in telemarketing software and higher conversion rates
Challenges:
Fraud calls, Growing technological advancement has reduced the effectiveness of standalone telemarketing campaigns and Legal restriction
Restraints:
Strong competition and Difficulties in integration
Opportunities:
An increasing number of mobile phones with special features and Growing telemarketing sector with facilities like SMS
Market Developments Activities:
April 20, 2021: TTEC Holdings, Inc. launched AI-Enabled Diversity Training Technology Humanify. This AI-enabled solution is focused on diversity education and trains learners on empathy, communication bias, and inclusion.
May 27, 2021: Atento S.A. launched Virtual Hub. This virtual hub allows for the management of more than eighty thousand working-at-home agents (WAHA) that support companies across several industries.
With the rapid development in outbound telemarketing. The companies operating in this industry are heavily focusing on enhancing their market presence through product development, research, and development. And also adopting strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge
Key Target Audience
Service providers, System integrators, Internet service providers, Government organizations, Telemarketing Centre and Enterprises and Businesses