What is Digital Retail Marketing?
Retail marketing is the process of bringing the product directly to the customers in a retail store. It involves the planning, promotion, and presentation of a product. The four gold standards of retail marketing are product, price, place, and promotion. Having a unique commodity is only the first step -- addition components of retail marketing include ergonomic packaging, competitive pricing, and sales campaigns.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Key Companies Profiled | Edelman (United States), Interpublic Group of Companies (United States), Omnicom Media Group (United States), Publicis Groupe (France), WPP (United Kingdom), Havas (France), Pinterest (United States), Tumblr (United States) and WE (United States) |
The study covers a detailed analysis segmented by key business segments i.e. by type (Search ads, Display ads, Social media and E-mail marketing) , by application (Desktop and Mobile devices) and major geographies. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Digital Retail Marketing market throughout the predicted period.
The competition is expected to become even more intense in the years to come due to the entry of several new players in the market. To help clients improve their revenue shares in the market, this research study provides an in-depth analysis of the markets competitive landscape and offers information on the products offered by various leading companies. Additionally, this Digital Retail Marketing market report suggests strategies that Vendors can follow and highlights key areas they should focus on, in order to take maximum benefits of growth opportunities.
The report offers several leading Vendors, some of them are Edelman (United States), Interpublic Group of Companies (United States), Omnicom Media Group (United States), Publicis Groupe (France), WPP (United Kingdom), Havas (France), Pinterest (United States), Tumblr (United States) and WE (United States).
Market Overview:
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies.
Influencing Trend:
Technological Advancements
Market Growth Drivers:
Rapid Penetration of Internet and Increasing Popularity of Audio-Visual Advertising
Challenges:
Stiff Competition Among the Players
Restraints:
High Costs Associated with Digital Media Marketing
Opportunities:
Ease of Accessibility of Internet and Smartphones and Rapid Growth of Ecommerce
Key highlights of the Global Digital Retail Marketing market Study:
CAGR of the market during the forecast period 2023-2030
In-depth information on growth factors that will accelerate the Digital Retail Marketing market in next few years.
Detailed Insights on futuristic trends and changing consumer behavior
Forecast of the Global Digital Retail Marketing market size and its contribution to the parent market by type, application and by country.
A broad view of customer demand
Uncover markets competitive landscape and in-depth information on various Vendors
Comprehensive information about factors that will challenge the growth of Digital Retail Marketing Vendors
Transformation and Important Triggers:
Business transformation has taken hold across the broad corporate landscape due to the confluence of several important triggers, including:
A tipping point in globalization
A major slowdown in Western economies
Significant shifts in technology and cost structure
The challenges of regulatory compliance
New forms of competition developing
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Digital Retail Marketing market.
In order to reach an exhaustive list of functional and relevant players, various industry classification standards are closely followed such as NAICS, ICB, and SIC to penetrate deep into important geographies by players, and a thorough validation test is conducted to reach the most relevant players for survey in Digital Retail Marketing market.
In order to make a priority list sorting is done based on revenue generated based on the latest reporting, using paid databases such as Factiva, Bloomberg, etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment> by targeting key target audience that includes Manufacturers, Raw material suppliers, Government associations, Research organizations and Others.
This helps us to gather the data for the players revenue, operating cycle and expense, profit along with product or service growth, etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that include Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, Annual reports, press releases, etc.