About Internet Advertisement
Internet advertising is a platform for the quick promotion of products and services information. It is a marketing strategy that involves the use of the internet as a medium to obtain website traffic and target & deliver a marketing message to the right customer with the help of unique and useful information. Today, various companies, channel their market strategies onto mediums of internet advertising.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Billion) |
CAGR | 17.1% |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Internet Advertisement market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Facebook (United States), Google (United States), LinkedIn (United States), Microsoft (United States), One by AOL (United States), Twitter (United States), Yahoo (United States), Adobe Systems (United States), Amobee (United States), AppNexus (United States), Baidu (China), Chartboost (United States), Criteo (France), IAC (United States), InMobi (India), Matomy Media (Israel), Millennial Media (United States), Mobile Network Group (France), News Corp (United States) and Oracle (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Pinterest (United States), RevMob Mobile Ad Network (Brazil), Rubicon Project (United States) and Sohu (China).
Segmentation Overview
AMA Research has segmented the market of Global Internet Advertisement market by Type (Banner ads, Digital video ads, Search ads and Mobile ads) and Region.
On the basis of geography, the market of Internet Advertisement has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End User Industry, the sub-segment i.e. Automobile will boost the Internet Advertisement market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Search Engine Advertising and Pay Per Click Marketing Are the Fastest Evolving Advertising Concepts and Increased Use of Social Media for Advertisement
Market Growth Drivers:
Rising Internet Penetration Across the Globe, Increasing Adoption of Smart Mobile Devices, Increasing Disposable Income and Widespread Adoption of Broadband in Emerging Economies and Surging Mobile Internet Activity, Increasing Attractiveness and Fame of Mobile Devices
Challenges:
Stringent Web Policies and Plagiarism, Along with A Large Internet Presence of Ad-Blocker Software and Intense Competition and Varying Consumer Interests
Restraints:
Lack of Skilled Personnel and Still Use of Tradition Advertising Factors Such as Television and Newspapers
Opportunities:
Surging Emergence of SAAS Based Solutions
Key Target Audience
Manufacturers, Suppliers and Distributors, Venture Capitalists and Private Equity Firms, New Entrants/Investors, Strategic Business Planners, Government Regulatory, Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.