About Eye Cream
Eye Cream is the soft nurturing cream that is used for delicate under-eye parts, in order to provide relaxation from the day to day stress to the eyes. These creams are very efficient in reducing or improving the effects of dark circles, aging of lines or wrinkles. Increasing the prevalence of these problems majorly in women’s due to any reason is driving the market. The skin around our eyes is thinner than our face, which means it can dry out more quickly and is more vulnerable to environmental aggressors like UV rays. Constant movement from blinking and facial expressions contribute to the development of crow’s feet, lines and wrinkles. Like moisturizers you use on your face, eye creams include skin-restoring and replenishing benefit ingredients to help hydrate, reduce the appearance of puffiness and dark circles and defend against UV rays and other environmental aggressors.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 6.0% |
The eye cream market is a dynamic and competitive space with constant innovation and evolving trends. Understanding the key players, their strategies, and emerging trends can help you make informed choices and capitalize on this lucrative market. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Eye Cream market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Estee Lauder (United States), Helena Rubinstein (France), Lancome (France), Biotherm (United States), LOreal Paris (Paris), SK-II (Japanese), Olay (United States) and La Mer (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Guerlain (France), Dior (France), Innisfree (South Korea), Clinique (United States) and Origins (United States).
Segmentation Overview
AMA Research has segmented the market of Global Eye Cream market by Type (Moisturizing and Repairing) and Region.
On the basis of geography, the market of Eye Cream has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Sales Type, the sub-segment i.e. Prescribed will boost the Eye Cream market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End-User, the sub-segment i.e. Professional will boost the Eye Cream market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Adoption of Customized Products That are Easy to Use and Acceptance of Number of Benefits Offered by Different Skin Type and Product
Market Growth Drivers:
Increasing Concern Related to Beauty Especially in Women’s and Rising Number of Beauty Shops
Challenges:
Concern Related Towards the Side Effects of these Eye Creams and Easy Availability of Forged Products
Restraints:
Issue Related Towards the Usages of Harmful Chemicals Used in these Creams and High-Cost Associated with these Eye Creams
Opportunities:
Rising Number of Beauty Pageant in both Developing and Developed Nations and Cumulating Awareness Regarding these Eye Care in Both Genders
Market Leaders and their expansionary development strategies
In September 2023, Olay partners with Stanford University to research the connection between chronic stress and dark circles, aiming to develop eye cream solutions addressing stress-related eye concerns.
In October 2023, La Mer introduces the Intensive Renewal Eye Cream, featuring a bio-fermented complex claimed to deliver visible wrinkle reduction and dark circle improvement.
Key Target Audience
Potential Investors, Up and Down Stream Vendors, Private Research Organizations, Suppliers and Distributors and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.