What is High Performance Apparel Market?
High-performance clothing is simply defined as the items of clothing that work, or work, for a specific purpose. These performance apparel help athletes and active people stay cool, comfortable, and dry through moisture management and other techniques. High-performance clothing consists of two sections: sportswear and protective clothing. High-performance apparel is sold to individual consumers as sportswear at retail prices as well as business-to-business protective clothing at wholesale prices. In reality, they have the same properties to meet the needs of the wearer's circumstances and to overcome the risks of the external environment. There are many methods of making clothing perform well. These include how the garment is made, fabric and trimming specifications, or fiber and chemical treatments. As one of the largest and most recognizable brands in the world, it's no surprise that Nike leads its own sportswear, accessories, and footwear industry, posting sales of approximately USD 40.78 billion in January 2019 through January 2020. The shortage of raw material supplies from Chinese manufacturers has led to a serious gap between supply and demand. Manufacturers are still expected to be stranded on raw material orders as the logistics industry is severely impacted due to the COVID-19 lockdown. However, manufacturers are expected to move away from China to mitigate future risks that would affect business and reduce the manufacturing cluster in a single country to smooth the supply chain.
The market study is being classified by Type (Sports Wear, Protective Clothing and Intelligent Textiles), by Application (Individual and Commercial) and major geographies with country level break-up.
Patagonia (United States), Aero Tech Designs Cyclewear (United States), Puma (Germany), VF Corporation (United States), Columbia Sportswear (United States), FILA (South Korea), 5.11 Tactical (United States), Expert Brand (Switzerland), Nike (United States), Arc'teryx (Canada), HYLETE (United States), Lululemon Athletica (Canada), Vista Outdoor (United States), Adidas (Germany) and Under Armour (United States) are some of the key players profiled in the study.
The companies are now exploring the market by adopting merger & acquisition, expansion, investments, a new development in existing products, and collaboration as their preferred strategies. The players are also exploring new geographies and industries through expansion and acquisition so as to avail a competitive advantage through combined strategies. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global High Performance Apparel market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global High Performance Apparel market by Type, Application and Region.
On the basis of geography, the market of High Performance Apparel has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Increasing Demand for Performance Boosting Apparel and Protective Clothing to Protect Individuals
- Growing Health Awareness among Individuals
- Growing Disposable Income and Urbanization
- Rising Inclination towards Performing Workout Activities, Which Help To Fight Against Various Diseases
Market Trend
- The Increasing Risks in the Industries Due To the Exposure to Hazardous Materials like Chemicals, Fire, and Polluting Wastes Etc.
- Changing Lifestyles of People and Growing Inclination towards Usage of These Apparel in Daily Life
Restraints
- The High Price of the Apparel Due To the Use of New Technology
Opportunities
- Technological Advancements and Ability to Help People Increase Performance
- The Rising Demand for High-Performance Apparel On Account Of the Factors Including Durability, Safety, and Increased Performance
Challenges
- Availability of Duplicate Products That Reduce the Market Demand of the Original Brand
Combining the feedback of various athletes, and with data, and deep knowledge of different breast shapes and tissue densities, on 11th March 2019 Nike had designed high-performance sports bras with women-specific innovation for athletes of every level.
Key Target Audience
Manufacturers of High-Performance Apparel, Raw Material Suppliers, Distributors/Traders/Wholesalers/Suppliers, Commercial Research & Development (R&D) Institutions, Importers and Exporters and End-Use Industries