Industry Background:
Bikini is a type of clothing or costume designed to be worn by women engaged in swimming, water sports, surfing and water skiing. Different fabrics used for making bikini include nylon, spandex and other which make it capable of withstanding sun, chlorine, and salt water. The changes in fashion trends and increase in disposable income of consumer results in the increased purchase of modern and designer bikini which propels the market growth.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Dominating Application | Direct Selling |
Key Companies Profiled | La perla (Italy), Relleciga (U.S), Beach Bunny Swimwear (U.S), Victoria's Secrets (U.S), Seafolly (Australia), Zimmermann (Australia), Chanel (France), Billabong (Australia) and L*SPACE (U.S) |
This growth is primarily driven by Growth in interest of women in swimming as recreational & fitness activity and Increase in disposable income and changes in fashion trends.
Globally, a noticeable market trend is evident Increase in demand for luxury bikini by women
The Apparel, Accessories & Luxury Goods sector in the Europe region has been increasing at a sustainable rate, and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as La perla (Italy), Relleciga (U.S), Beach Bunny Swimwear (U.S), Victoria's Secrets (U.S), Seafolly (Australia), Zimmermann (Australia), Chanel (France), Billabong (Australia) and L*SPACE (U.S), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Influencing Trend:
Increase in demand for luxury bikini by women and Increasing influence of social media platform
Market Growth Drivers:
Growth in interest of women in swimming as recreational & fitness activity and Increase in disposable income and changes in fashion trends
Challenges:
High cost of designing
Restraints:
Price volatility of raw materials such as nylon, spandex
Opportunities:
Incorporation of advanced fibers to develop fabrics for bikini
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints in Bikini Market
- Analysis about New Entrants in Bikini Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
- An Unbiased Perspective towards Market Performance & Indicators
Against this Challenging Backdrop, Bikini Study Sheds Light on
The Bikini Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Bikini industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Bikini industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.