What is Pilates Mats Market?
Pilates mats used in various disciplines include dance, yoga and classic callisthenics. It can be used in numerous ways, for different exercises and postures to make human body comfortable during the exercise. In the current scenario, yoga and exercise have become the new fitness mantra among millennial and aged population. Manufacturers are producing pilates mats in different shapes and sizes to suit various types of workouts. “Yoga in America” study, 36.7 million Americans participated in yoga in 2016, up from 20.4 million in 2012 according to the Yoga Journals.
The market study is being classified, by Application (Yoga, Weight Training, Limbering Down and General Fitness Exercises) and major geographies with country level break-up.
Adidas AG [Germany], Gaia, Inc. [United States], Hugger Mugger [United States], JadeYoga [United States], Manduka LLC. [United States], Nike [United States], PrAna [United States], Body-Solid [United States], Indiegogo [United States], Foams 4 Sports Ltd [United Kingdom] and Barefoot Yoga [United States] are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are YogaDirect [United States] and Merrithew [Canada].
Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Pilates Mats market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Pilates Mats market by Type, Application and Region.
On the basis of geography, the market of Pilates Mats has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- The Growth in Adoption of Eco-Friendly Products
- Growing Interest in Improving Health Conditions and Stay Fit among People
Market Trend
- Changing Lifestyle and Growing Inclination Towards Yoga and Exercise among Population Globally
Restraints
- High Price Related To Pilates Mats
- Availability of Substitute
Opportunities
- Rising Focus on Using Natural and Recyclable Materials for Manufacturing Pilates Mats
- Millennial Inclination Towards GYM and Yoga Classes in Developing Nations
Challenges
- Unpleasant Chemicals Used In the Manufacturing of Pilates Mats
Analyst Comment
The per capita disposable income increases, individual will have the financial resources and highly inclined to purchase one-on-one Pilates and yoga classes, as well as classes joined in combo packages. Additionally, in 2018, the growth in disposable income is expected to a potential opportunity for the Pilates mat market globally.
Key Target Audience
Manufacturers of Pilates Mats, Suppliers of Pilates Mats, Wholesalers, Distributors and Retailers of Pilates Mats, Fitness Industry, End Users and Others