About Greek Yogurt-
Greek yogurt has a thick and creamy texture and is made by straining regular yogurt to remove whey or liquid byproducts. These staining processes increase the protein content. Greek yogurt has a wide range of advantages, including improving bone health, boosting metabolism, improving gut health, encouraging good mental health, building muscle mass, etc. Greek yogurt is a good source of vitamin C and calcium. Greek yogurt is often perceived as a healthier option compared to regular yogurt due to its higher protein content and lower sugar content. As consumers worldwide became more health-conscious, the demand for Greek yogurt increased.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The Greek yogurt market is highly competitive, with numerous brands vying for consumer attention. Competition in this market is driven by factors such as product quality, taste, nutritional value, brand reputation, and marketing strategies. Here are some aspects of the competition in the Greek yogurt market. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
FAGE (Greece), Danone (France), Chobani (United States), Yili Industrial Group (China), Lactalis Group (France), General Mills (United States), Müller (Germany), Nestlé S.A. (Switzerland), Danone (France), Wallaby Yogurt Co (United States), Bharat SKYR & Doodh Products Private Limited (India), Junlebao Dairy Group (China) and Beyond Better Foods (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Greek Yogurt- market by and Region.
On the basis of geography, the market of Greek Yogurt- has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Flavour, the sub-segment i.e. Fruit Flavour will boost the Greek Yogurt- market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Category, the sub-segment i.e. Conventional will boost the Greek Yogurt- market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Hypermarket/Supermarket will boost the Greek Yogurt- market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Fat Content, the sub-segment i.e. Full-Fat will boost the Greek Yogurt- market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increased demand of reducing sugar intake, some Greek yogurt brands have introdced reduced or no-added-sugar varieties.
Market Growth Drivers:
Increasing demand of high protein content products and Consumers are increasingly seeking products with clean labels, free from artificial additives, preservatives, and excessive sugars.
Challenges:
Greek yogurt faces competition from various alternatives, including other types of yogurts, plant-based yogurts
Restraints:
Limited variety of Flavors in Greek yogurt. and High price of Greek yogurt as compared to regular yogurt
Opportunities:
Focus on innovation of Flavors and product varieties. and Develop plant-based Greek yogurt alternatives such as, almond, coconut
Market Leaders and their expansionary development strategies
In December 2023, Chobani acquired La Colombe Coffee. This strategic acquisition aims to expand Chobani's product portfolio and leverage La Colombe's strong brand recognition. and In November 2023, Junlebao Dairy Group, one of China's leading dairy manufacturers, has successfully acquired a 30% stake in More Yogurt. With this acquisition expand product portfolio and strategic growth in the dairy market.
In August 2021, Danone’s Silk launched plant-based Greek yogurt. The new launch is thick, protein-packed variety dominating the dairy-based segment, the company’s new offer aims to recreate its success. and In August 2023, Bharat SKYR and doodh products private limited has launched the lactose free Greek yogurt. The yogurt has a protein content of 7.5 grams and is made from the goodness of A2 Cow Milk.
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.