About Energy Drink Mix
An energy drink mix is a powdered or concentrated form of an energy drink that you add to water to create a beverage. It typically contains a similar blend of ingredients as a pre-made energy drink, but in a more concentrated form, it is convenient and portable way to get a boost of energy, without the high sugar content and potential health risks of store-bought options. They come in a variety of flavors and formulations and can be mixed with water or other beverages to create a customized drink. By focusing on innovation, quality, and responsible marketing, energy drink mixes have the potential to become a major player in the beverage industry. The energy drink mix market has the potential to experience significant growth in the coming years. Manufacturers who focus on innovation, cater to evolving consumer preferences, and prioritize sustainability can gain a competitive edge in this dynamic market.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The energy drink mix market is expected to continue its growth trajectory, driven by the factors mentioned above. With increasing competition and evolving consumer preferences, players who can adapt and innovate will be best positioned for success. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Energy Drink Mix market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Red Bull (Austria), Nutrabolt (United States), Kirin Holdings Company, Limited (Japan), Rockstar Energy Beverage (United States), Hype Energy (United Kingdom), Pruven (Australia), ZOA Energy (United States), Relentless (United Kingdom), XYIENCE (United States) and Alani Nu, LLC. (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are PepsiCo Inc. (United States), Lucozade Sport (United Kingdom), Danone (France), Bayer (Switzerland) and Lucozade Ribena Suntory Limited (United Kingdom).
Segmentation Overview
AMA Research has segmented the market of Global Energy Drink Mix market by Type (Alcoholic and Non-Alcoholic) and Region.
On the basis of geography, the market of Energy Drink Mix has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Nature, the sub-segment i.e. Organic will boost the Energy Drink Mix market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Category, the sub-segment i.e. Sports Drinks will boost the Energy Drink Mix market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Supermarket & Hypermarket will boost the Energy Drink Mix market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Flavour, the sub-segment i.e. Citrus will boost the Energy Drink Mix market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing focusing on the Personalization drinks
Market Growth Drivers:
Growing popularity of healthy and natural ingredients and Rising demand for convenience and portability
Challenges:
Risk of the presence of Adulterated & Spurious Products
Restraints:
Strict regulations & high production duplicate products
Opportunities:
Focused on organic, ethically sourced, and environmentally friendly ingredients and Expansion into new flavors and functionalities
Market Leaders and their expansionary development strategies
In July 2023, WWE and Nutrabolt announced a partnership with the launch of their first-ever co-branded product collaboration WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink. The collaboration is intended to appeal to WWE fans who are also fitness enthusiasts and are looking for products to support their active lifestyles.
In September 2023, ZOA Energy launched product ZOA+ Powder the 5-in-1 advanced formula pre-workout supplement designed to deliver maximum performance and mental focus will set an uncompromising benchmark for innovative fitness standards.
Key Target Audience
Health-Conscious Consumers, Athletes and Fitness Enthusiasts, Potential Investors, Market Research & Consultancy Firm, Research & Development Organization and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.