About Low Alcohol Beverages
Low-alcohol beverages refer to the drink having a low alcohol strength of volume (ABV). Low-alcohol beverages may contain fewer calories than regular-strength alcoholic beverages, which could aid in calorie reduction as part of a healthy diet. The growing interest of consumers in health and wellness is the major factor in rising the market The low-alcohol beverage market is well-positioned for continued growth in the future. By meeting the demands of health-conscious consumers and offering a wider variety of delicious and innovative products, this market segment is poised for significant expansion.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Key players are adopting numerous strategies to gain market attention and to increase their market share, this strategy can be listed as increasing product portfolio, making partnerships to adopt certain technologies, and acquiring small players to finish the competition in the future. As well as investing money in the R&D sector to make technical upgrades to the product. Analyst at AMA Research estimates that Global Vendors will contribute the maximum growth to Global Low Alcohol Beverages market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Waitrose & Partners (United Kingdom), Diageo (United Kingdom), White Claw (United States), Anheuser-Busch Companies LLC (Belgium), CUB Premium Beverages (Australia), Bacardi Ltd. (Bermuda), CODY's Drinks International GmbH (Germany), Hartwall (Finland, Atomic Dog Hard Cider (United States) and Heineken NV (Netherland) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Accolade Wines (Australia), Molson Coors Beverage (United States), Carlsberg A/S (Denmark), Diageo (United Kingdom) and Beam Suntory, Inc. (United States).
Segmentation Overview
AMA Research has segmented the market of Global Low Alcohol Beverages market by Type (Low alcohol beer, Low alcohol wine, Low alcohol cider and Low alcohol spirits) and Region.
On the basis of geography, the market of Low Alcohol Beverages has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Price Range, the sub-segment i.e. Premium will boost the Low Alcohol Beverages market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. On Premise (Restaurants & Hotels, Pubs & Bars, Others) will boost the Low Alcohol Beverages market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Alcohol Content, the sub-segment i.e. < 1 % will boost the Low Alcohol Beverages market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Demand for Flavored Low Alcohol Beverages
Market Growth Drivers:
Increased consumer interest towards Health & wellness and Expansion of Variety and Taste
Challenges:
Stringent Government Regulations Related to Alcohols and Overconsumption of carbonated beverages
Restraints:
Availability of Alternative Alcohol Beverages
Opportunities:
Rising Opportunities in Emerging Economics and The adoption of a product innovation in beverages
Market Leaders and their expansionary development strategies
In August 2023, Waitrose partnered with Diageo in low/no alcohol drinks. The activation includes dedicated low/no areas at 253 Waitrose stores across the UK, which will highlight the supermarket’s range of around 70 low-alcohol and alcohol-free drinks.
In December 2023, White Claw launched a radically new beverage for adults that tastes and feels like an alcoholic drink, without the alcohol. White Claw 0 percent Alcohol blends ultra-refined seltzer with iconic flavors and hydrating electrolytes to create a delicious, refreshing adult drink with 2 grams of sugar and 15 calories per 12 oz. can, available in four bold flavors. Black Cherry Cranberry, Lime Yuzu, Peach Orange Blossom, and Mango Passion Fruit.
Key Target Audience
Low Alcohol Beverages Manufacturer, Suppliers & Distributors, Government Bodies, Potential Investors, Research Center, New Entrants and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.