About Hard Seltzers
Hard seltzers are a popular type of alcoholic beverage that combines carbonated water, alcohol, and often fruit flavorings. Typically, the alcohol in hard seltzers is derived from fermenting cane sugar or malted barley, making them similar to beer in their production process. These drinks are known for being light, refreshing, and lower in calories compared to traditional alcoholic beverages like beer or cocktails. Hard seltzers usually contain around 5 percent alcohol by volume (ABV), which is comparable to most beers. They have gained immense popularity due to their simplicity, appealing flavors, and the perception of being a healthier alternative to sugary drinks. The rise of hard seltzers reflects a broader trend towards health-conscious drinking, with consumers seeking out beverages that fit into a balanced lifestyle.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Key players are adopting numerous strategies to gain market attention and to increase their market share, this strategy can be listed as increasing product portfolio, making partnerships to adopt certain technologies, and acquiring small players to finish the competition in the future. As well as investing money in the R&D sector to make technical upgrades to the product. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Hard Seltzers market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Anheuser-Busch InBev (Belgium), White Claw Seltzer Works (United States), The Boston Beer Company (United States), Molson Coors Beverage Company (United States), Constellation Brands (United States), Heineken N.V. (Netherlands), Diageo (United Kingdom), Pabst Brewing Company (United States), E. & J. Gallo Winery (United States) and San Juan Seltzer (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Topo Chico Hard Seltzer (United States), Blitz-Weinhard Brewing Company (United States), Blue Marble Cocktails Inc. (United States), Crook & Marker (United States) and Bud Light Seltzer (United States).
Segmentation Overview
AMA Research has segmented the market of Global Hard Seltzers market by and Region.
On the basis of geography, the market of Hard Seltzers has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online Retail will boost the Hard Seltzers market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Flavour, the sub-segment i.e. Citrus will boost the Hard Seltzers market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging , the sub-segment i.e. Cans will boost the Hard Seltzers market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing demand for premium and high-quality hard seltzers
Market Growth Drivers:
Consumers are increasingly seeking lower-calorie, lower-sugar, and lower-alcohol alternatives to traditional alcoholic beverages and The variety of flavors available in hard seltzers appeals to a broad audience
Challenges:
Availability of other alcohol beverages
Restraints:
Strict government regulations on the use of water resources, waste management, and alcohol content can hinder market
Opportunities:
Expanding into emerging markets such as Europe, Asia, and Latin America and Developing seltzers with added functional benefits, such as energy-boosting ingredients or stress-relief properties
Market Leaders and their expansionary development strategies
In May 2024, Heineken acquired a minority stake in the Dutch hard seltzer brand STËLZ. This acquisition is part of Heineken's strategy to expand its presence in the "beyond beer" category, which includes hard seltzers and other non-traditional alcoholic beverages.
In December 2023, White Claw has launched '0% Alcohol' Seltzer. It's a one-of-a-kind premium seltzer for adults, with a depth of complexity that tastes, feels, and looks like no other non-alcoholic drink.
Key Target Audience
Manufacturer, Government Bodies, New Entrants, Potential Investors, Research & Development Center and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.