About Non-alcoholic and Alcoholic drinks
The beverage industry is a diverse and dynamic sector, encompassing a wide range of non-alcoholic and alcoholic drinks designed to suit varying consumer preferences, occasions, and cultural trends. Non-alcoholic beverages—such as water, soft drinks, juices, tea, coffee, energy drinks, and mocktails—dominate daily consumption due to their convenience, health benefits, and hydration appeal. In recent years, this segment has witnessed significant innovation, particularly in functional beverages enriched with vitamins, probiotics, or adaptogens, aligning with the growing consumer emphasis on wellness and low-sugar alternatives. On the other hand, alcoholic beverages—including beer, wine, spirits, and ready-to-drink cocktails—thrive in social and celebratory settings, with craft and premium options driving growth. Beer remains the most widely consumed alcoholic beverage globally, while wine and spirits increasingly attract consumers who value quality and heritage. The emergence of low- and no-alcohol alternatives has further blurred the lines between these categories, appealing to health-conscious individuals seeking the social aspects of drinking without the alcohol content. Both segments are shaped by economic factors, regulatory environments, and sustainability concerns. Non-alcoholic brands are prioritizing eco-friendly packaging, while alcoholic producers are exploring artisanal production methods. Worth trillions globally, the beverage industry continues to adapt and evolve. Shifts in demographics, such as Gen Z's preference for moderation, and advancements in flavor innovation are reshaping the market, blending tradition with modern trends to redefine the drinking experience across the world.
Attributes | Details |
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Study Period | 2020-2032 |
Base Year | 2024 |
Unit | Value (USD Million) |
Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Nestlé (Vevey, Switzerland), The Coca-Cola Company (Atlanta, Georgia, USA), PepsiCo (Purchase, New York, USA), Starbucks Coffee Company (Seattle, Washington, USA), Keurig Dr Pepper Inc. (Burlington, Massachusetts, USA), Suntory Beverage & Food Ltd (Tokyo, Japan), Asahi Group Holdings (Tokyo, Japan), Unilever (London, United Kingdom), Kirin Holdings Company (Tokyo, Japan), The Kraft Heinz Company (Chicago, Illinois, USA, and Pittsburgh, Pennsylvania, USA – co-headquartered), Diageo (London, United Kingdom), AB InBev (Leuven, Belgium) and Red Bull (Fuschl am See, Austria) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Non-alcoholic and Alcoholic drinks market by and Region.
On the basis of geography, the market of Non-alcoholic and Alcoholic drinks has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Product Type, the sub-segment i.e. Soft Drinks will boost the Non-alcoholic and Alcoholic drinks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Price Range, the sub-segment i.e. Standard will boost the Non-alcoholic and Alcoholic drinks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channels, the sub-segment i.e. Supermarket/Hypermarket will boost the Non-alcoholic and Alcoholic drinks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.