Global Interactive Advertising Market

Interactive Advertising Comprehensive Study by Type (Videos, Social Media, Internet, Mobile Advertising, Others), Application (Retail and Consumer Goods, BFSI, IT & Telecommunication, Media and Entertainment, Travel, Transportation, Supply Chain and Logistics, Healthcare, Energy & Power and Utilities, Education and Government), Advertising Type (Online Interactive Advertising, Offline Interactive Advertising) Players and Region - Global Market Outlook to 2028

Interactive Advertising Market by XX Submarkets | Forecast Years 2023-2028 | CAGR: 14.25%  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
About Interactive Advertising
Interactive advertising plays an important role in the current marketplace as internet penetration continues to climb at astounding rates across the world. It refers to a promotional technique and developing two-way communication between brand and consumer that consists of feedback from those to whom the advertisements are directed

AttributesDetails
Study Period2018-2028
Base Year2022
High Growth MarketAsia Pacific
UnitValue (USD Billion)
CAGR14.25%


Interactive Advertising market companies operating in these industries are focusing more on efficient growth, improvement of operational efficiency and productivity, achieving high safety standards, and focusing on maintaining sustainable development.. The companies are coming up with partnerships or agreements along with planning strategic activities such as partnerships, product launches, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Interactive Advertising market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.

Grey Global Group (United States), Wieden+Kennedy (United States), Butler, Shine, Stern & Partners (United States), Ogilvy (United States), BBDO (United States), Crispin Porter + Bogusky (United States), Interpublic Group (IPG) (United States), Deutsch Inc. (United States) and Droga5 (United States) are some of the key players that are part of study coverage.

Segmentation Overview
AMA Research has segmented the market of Global Interactive Advertising market by Type (Videos, Social Media, Internet, Mobile Advertising and Others), Application (Retail and Consumer Goods, BFSI, IT & Telecommunication, Media and Entertainment, Travel, Transportation, Supply Chain and Logistics, Healthcare, Energy & Power and Utilities and Education and Government) and Region.



On the basis of geography, the market of Interactive Advertising has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2022. Europe, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Advertising Type, the sub-segment i.e. Online Interactive Advertising will boost the Interactive Advertising market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Influencing Trend:
Technological advancement that includes reaching to mass audience in less time, Emergence of innovative ideas and Increasing media technology

Market Growth Drivers:
Increasing adoption of smartphone users, Rising social media networks and online and offline internet integration and Surging digitization across emerging economies

Challenges:
Lack of awareness in underdeveloped countries

Restraints:
High cost of online advertising in various regions, Lack of skills and marketing skills and Adoption of network technology to filter the ads

Opportunities:
Increasing growth of e-commerce

Market Leaders and their expansionary development strategies
In October 2018, Interpublic Group (IPG) has completed its acquisition of Acxiom LLC (formerly known as Acxiom Marketing Solutions), which will operate as a stand-alone unit within IPG. and In April 2018, The Interactive Advertising Bureau’s Tech Lab has acquired DigiTrust, a nonprofit consortium of programmatic platforms that intends to offer a standardized identifier for ad targeting
In December 2022, BBDO Singapore and Boom Digital Media, the one-stop creative TikTok specialist, announced a new exclusive alliance to help clients and brands create new opportunities and capitalize on virality in the digital world. The new partnership brings together BBDO’s integrated expertise with Boom Digital’s experience in social media and a team of experts, including Boom Digital founder Ming Wei, mingweirocks, one of Southeast Asia’s most followed TikTok creators. In addition to having 35 million followers on social media, he has created comedy skits and videos that have gained more than 10 billion views with his father, Daddy Ming.


Key Target Audience
Investors and consultants, Government Organizations, Research/Consultancy firms, Technology solution providers, IT Solution Providers and Advertising Companies

About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.

Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.

The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.

Report Objectives / Segmentation Covered

By Type
  • Videos
  • Social Media
  • Internet
  • Mobile Advertising
  • Others
By Application
  • Retail and Consumer Goods
  • BFSI
  • IT & Telecommunication
  • Media and Entertainment
  • Travel
  • Transportation
  • Supply Chain and Logistics
  • Healthcare
  • Energy & Power and Utilities
  • Education and Government
By Advertising Type
  • Online Interactive Advertising
  • Offline Interactive Advertising

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Increasing adoption of smartphone users
      • 3.2.2. Rising social media networks and online and offline internet integration
      • 3.2.3. Surging digitization across emerging economies
    • 3.3. Market Challenges
      • 3.3.1. Lack of awareness in underdeveloped countries
    • 3.4. Market Trends
      • 3.4.1. Technological advancement that includes reaching to mass audience in less time
      • 3.4.2. Emergence of innovative ideas
      • 3.4.3. Increasing media technology
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Interactive Advertising, by Type, Application, Advertising Type and Region (value and price ) (2017-2022)
    • 5.1. Introduction
    • 5.2. Global Interactive Advertising (Value)
      • 5.2.1. Global Interactive Advertising by: Type (Value)
        • 5.2.1.1. Videos
        • 5.2.1.2. Social Media
        • 5.2.1.3. Internet
        • 5.2.1.4. Mobile Advertising
        • 5.2.1.5. Others
      • 5.2.2. Global Interactive Advertising by: Application (Value)
        • 5.2.2.1. Retail and Consumer Goods
        • 5.2.2.2. BFSI
        • 5.2.2.3. IT & Telecommunication
        • 5.2.2.4. Media and Entertainment
        • 5.2.2.5. Travel
        • 5.2.2.6. Transportation
        • 5.2.2.7. Supply Chain and Logistics
        • 5.2.2.8. Healthcare
        • 5.2.2.9. Energy & Power and Utilities
        • 5.2.2.10. Education and Government
      • 5.2.3. Global Interactive Advertising by: Advertising Type (Value)
        • 5.2.3.1. Online Interactive Advertising
        • 5.2.3.2. Offline Interactive Advertising
      • 5.2.4. Global Interactive Advertising Region
        • 5.2.4.1. South America
          • 5.2.4.1.1. Brazil
          • 5.2.4.1.2. Argentina
          • 5.2.4.1.3. Rest of South America
        • 5.2.4.2. Asia Pacific
          • 5.2.4.2.1. China
          • 5.2.4.2.2. Japan
          • 5.2.4.2.3. India
          • 5.2.4.2.4. South Korea
          • 5.2.4.2.5. Taiwan
          • 5.2.4.2.6. Australia
          • 5.2.4.2.7. Rest of Asia-Pacific
        • 5.2.4.3. Europe
          • 5.2.4.3.1. Germany
          • 5.2.4.3.2. France
          • 5.2.4.3.3. Italy
          • 5.2.4.3.4. United Kingdom
          • 5.2.4.3.5. Netherlands
          • 5.2.4.3.6. Rest of Europe
        • 5.2.4.4. MEA
          • 5.2.4.4.1. Middle East
          • 5.2.4.4.2. Africa
        • 5.2.4.5. North America
          • 5.2.4.5.1. United States
          • 5.2.4.5.2. Canada
          • 5.2.4.5.3. Mexico
    • 5.3. Global Interactive Advertising (Price)
      • 5.3.1. Global Interactive Advertising by: Type (Price)
  • 6. Interactive Advertising: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2022)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Grey Global Group (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Wieden+Kennedy (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Butler, Shine, Stern & Partners (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Ogilvy (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. BBDO (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Crispin Porter + Bogusky (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Interpublic Group (IPG) (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Deutsch Inc. (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Droga5 (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
  • 7. Global Interactive Advertising Sale, by Type, Application, Advertising Type and Region (value and price ) (2023-2028)
    • 7.1. Introduction
    • 7.2. Global Interactive Advertising (Value)
      • 7.2.1. Global Interactive Advertising by: Type (Value)
        • 7.2.1.1. Videos
        • 7.2.1.2. Social Media
        • 7.2.1.3. Internet
        • 7.2.1.4. Mobile Advertising
        • 7.2.1.5. Others
      • 7.2.2. Global Interactive Advertising by: Application (Value)
        • 7.2.2.1. Retail and Consumer Goods
        • 7.2.2.2. BFSI
        • 7.2.2.3. IT & Telecommunication
        • 7.2.2.4. Media and Entertainment
        • 7.2.2.5. Travel
        • 7.2.2.6. Transportation
        • 7.2.2.7. Supply Chain and Logistics
        • 7.2.2.8. Healthcare
        • 7.2.2.9. Energy & Power and Utilities
        • 7.2.2.10. Education and Government
      • 7.2.3. Global Interactive Advertising by: Advertising Type (Value)
        • 7.2.3.1. Online Interactive Advertising
        • 7.2.3.2. Offline Interactive Advertising
      • 7.2.4. Global Interactive Advertising Region
        • 7.2.4.1. South America
          • 7.2.4.1.1. Brazil
          • 7.2.4.1.2. Argentina
          • 7.2.4.1.3. Rest of South America
        • 7.2.4.2. Asia Pacific
          • 7.2.4.2.1. China
          • 7.2.4.2.2. Japan
          • 7.2.4.2.3. India
          • 7.2.4.2.4. South Korea
          • 7.2.4.2.5. Taiwan
          • 7.2.4.2.6. Australia
          • 7.2.4.2.7. Rest of Asia-Pacific
        • 7.2.4.3. Europe
          • 7.2.4.3.1. Germany
          • 7.2.4.3.2. France
          • 7.2.4.3.3. Italy
          • 7.2.4.3.4. United Kingdom
          • 7.2.4.3.5. Netherlands
          • 7.2.4.3.6. Rest of Europe
        • 7.2.4.4. MEA
          • 7.2.4.4.1. Middle East
          • 7.2.4.4.2. Africa
        • 7.2.4.5. North America
          • 7.2.4.5.1. United States
          • 7.2.4.5.2. Canada
          • 7.2.4.5.3. Mexico
    • 7.3. Global Interactive Advertising (Price)
      • 7.3.1. Global Interactive Advertising by: Type (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Interactive Advertising: by Type(USD Billion)
  • Table 2. Interactive Advertising Videos , by Region USD Billion (2017-2022)
  • Table 3. Interactive Advertising Social Media , by Region USD Billion (2017-2022)
  • Table 4. Interactive Advertising Internet , by Region USD Billion (2017-2022)
  • Table 5. Interactive Advertising Mobile Advertising , by Region USD Billion (2017-2022)
  • Table 6. Interactive Advertising Others , by Region USD Billion (2017-2022)
  • Table 7. Interactive Advertising: by Application(USD Billion)
  • Table 8. Interactive Advertising Retail and Consumer Goods , by Region USD Billion (2017-2022)
  • Table 9. Interactive Advertising BFSI , by Region USD Billion (2017-2022)
  • Table 10. Interactive Advertising IT & Telecommunication , by Region USD Billion (2017-2022)
  • Table 11. Interactive Advertising Media and Entertainment , by Region USD Billion (2017-2022)
  • Table 12. Interactive Advertising Travel , by Region USD Billion (2017-2022)
  • Table 13. Interactive Advertising Transportation , by Region USD Billion (2017-2022)
  • Table 14. Interactive Advertising Supply Chain and Logistics , by Region USD Billion (2017-2022)
  • Table 15. Interactive Advertising Healthcare , by Region USD Billion (2017-2022)
  • Table 16. Interactive Advertising Energy & Power and Utilities , by Region USD Billion (2017-2022)
  • Table 17. Interactive Advertising Education and Government , by Region USD Billion (2017-2022)
  • Table 18. Interactive Advertising: by Advertising Type(USD Billion)
  • Table 19. Interactive Advertising Online Interactive Advertising , by Region USD Billion (2017-2022)
  • Table 20. Interactive Advertising Offline Interactive Advertising , by Region USD Billion (2017-2022)
  • Table 21. South America Interactive Advertising, by Country USD Billion (2017-2022)
  • Table 22. South America Interactive Advertising, by Type USD Billion (2017-2022)
  • Table 23. South America Interactive Advertising, by Application USD Billion (2017-2022)
  • Table 24. South America Interactive Advertising, by Advertising Type USD Billion (2017-2022)
  • Table 25. Brazil Interactive Advertising, by Type USD Billion (2017-2022)
  • Table 26. Brazil Interactive Advertising, by Application USD Billion (2017-2022)
  • Table 27. Brazil Interactive Advertising, by Advertising Type USD Billion (2017-2022)
  • Table 28. Argentina Interactive Advertising, by Type USD Billion (2017-2022)
  • Table 29. Argentina Interactive Advertising, by Application USD Billion (2017-2022)
  • Table 30. Argentina Interactive Advertising, by Advertising Type USD Billion (2017-2022)
  • Table 31. Rest of South America Interactive Advertising, by Type USD Billion (2017-2022)
  • Table 32. Rest of South America Interactive Advertising, by Application USD Billion (2017-2022)
  • Table 33. Rest of South America Interactive Advertising, by Advertising Type USD Billion (2017-2022)
  • Table 34. Asia Pacific Interactive Advertising, by Country USD Billion (2017-2022)
  • Table 35. Asia Pacific Interactive Advertising, by Type USD Billion (2017-2022)
  • Table 36. Asia Pacific Interactive Advertising, by Application USD Billion (2017-2022)
  • Table 37. Asia Pacific Interactive Advertising, by Advertising Type USD Billion (2017-2022)
  • Table 38. China Interactive Advertising, by Type USD Billion (2017-2022)
  • Table 39. China Interactive Advertising, by Application USD Billion (2017-2022)
  • Table 40. China Interactive Advertising, by Advertising Type USD Billion (2017-2022)
  • Table 41. Japan Interactive Advertising, by Type USD Billion (2017-2022)
  • Table 42. Japan Interactive Advertising, by Application USD Billion (2017-2022)
  • Table 43. Japan Interactive Advertising, by Advertising Type USD Billion (2017-2022)
  • Table 44. India Interactive Advertising, by Type USD Billion (2017-2022)
  • Table 45. India Interactive Advertising, by Application USD Billion (2017-2022)
  • Table 46. India Interactive Advertising, by Advertising Type USD Billion (2017-2022)
  • Table 47. South Korea Interactive Advertising, by Type USD Billion (2017-2022)
  • Table 48. South Korea Interactive Advertising, by Application USD Billion (2017-2022)
  • Table 49. South Korea Interactive Advertising, by Advertising Type USD Billion (2017-2022)
  • Table 50. Taiwan Interactive Advertising, by Type USD Billion (2017-2022)
  • Table 51. Taiwan Interactive Advertising, by Application USD Billion (2017-2022)
  • Table 52. Taiwan Interactive Advertising, by Advertising Type USD Billion (2017-2022)
  • Table 53. Australia Interactive Advertising, by Type USD Billion (2017-2022)
  • Table 54. Australia Interactive Advertising, by Application USD Billion (2017-2022)
  • Table 55. Australia Interactive Advertising, by Advertising Type USD Billion (2017-2022)
  • Table 56. Rest of Asia-Pacific Interactive Advertising, by Type USD Billion (2017-2022)
  • Table 57. Rest of Asia-Pacific Interactive Advertising, by Application USD Billion (2017-2022)
  • Table 58. Rest of Asia-Pacific Interactive Advertising, by Advertising Type USD Billion (2017-2022)
  • Table 59. Europe Interactive Advertising, by Country USD Billion (2017-2022)
  • Table 60. Europe Interactive Advertising, by Type USD Billion (2017-2022)
  • Table 61. Europe Interactive Advertising, by Application USD Billion (2017-2022)
  • Table 62. Europe Interactive Advertising, by Advertising Type USD Billion (2017-2022)
  • Table 63. Germany Interactive Advertising, by Type USD Billion (2017-2022)
  • Table 64. Germany Interactive Advertising, by Application USD Billion (2017-2022)
  • Table 65. Germany Interactive Advertising, by Advertising Type USD Billion (2017-2022)
  • Table 66. France Interactive Advertising, by Type USD Billion (2017-2022)
  • Table 67. France Interactive Advertising, by Application USD Billion (2017-2022)
  • Table 68. France Interactive Advertising, by Advertising Type USD Billion (2017-2022)
  • Table 69. Italy Interactive Advertising, by Type USD Billion (2017-2022)
  • Table 70. Italy Interactive Advertising, by Application USD Billion (2017-2022)
  • Table 71. Italy Interactive Advertising, by Advertising Type USD Billion (2017-2022)
  • Table 72. United Kingdom Interactive Advertising, by Type USD Billion (2017-2022)
  • Table 73. United Kingdom Interactive Advertising, by Application USD Billion (2017-2022)
  • Table 74. United Kingdom Interactive Advertising, by Advertising Type USD Billion (2017-2022)
  • Table 75. Netherlands Interactive Advertising, by Type USD Billion (2017-2022)
  • Table 76. Netherlands Interactive Advertising, by Application USD Billion (2017-2022)
  • Table 77. Netherlands Interactive Advertising, by Advertising Type USD Billion (2017-2022)
  • Table 78. Rest of Europe Interactive Advertising, by Type USD Billion (2017-2022)
  • Table 79. Rest of Europe Interactive Advertising, by Application USD Billion (2017-2022)
  • Table 80. Rest of Europe Interactive Advertising, by Advertising Type USD Billion (2017-2022)
  • Table 81. MEA Interactive Advertising, by Country USD Billion (2017-2022)
  • Table 82. MEA Interactive Advertising, by Type USD Billion (2017-2022)
  • Table 83. MEA Interactive Advertising, by Application USD Billion (2017-2022)
  • Table 84. MEA Interactive Advertising, by Advertising Type USD Billion (2017-2022)
  • Table 85. Middle East Interactive Advertising, by Type USD Billion (2017-2022)
  • Table 86. Middle East Interactive Advertising, by Application USD Billion (2017-2022)
  • Table 87. Middle East Interactive Advertising, by Advertising Type USD Billion (2017-2022)
  • Table 88. Africa Interactive Advertising, by Type USD Billion (2017-2022)
  • Table 89. Africa Interactive Advertising, by Application USD Billion (2017-2022)
  • Table 90. Africa Interactive Advertising, by Advertising Type USD Billion (2017-2022)
  • Table 91. North America Interactive Advertising, by Country USD Billion (2017-2022)
  • Table 92. North America Interactive Advertising, by Type USD Billion (2017-2022)
  • Table 93. North America Interactive Advertising, by Application USD Billion (2017-2022)
  • Table 94. North America Interactive Advertising, by Advertising Type USD Billion (2017-2022)
  • Table 95. United States Interactive Advertising, by Type USD Billion (2017-2022)
  • Table 96. United States Interactive Advertising, by Application USD Billion (2017-2022)
  • Table 97. United States Interactive Advertising, by Advertising Type USD Billion (2017-2022)
  • Table 98. Canada Interactive Advertising, by Type USD Billion (2017-2022)
  • Table 99. Canada Interactive Advertising, by Application USD Billion (2017-2022)
  • Table 100. Canada Interactive Advertising, by Advertising Type USD Billion (2017-2022)
  • Table 101. Mexico Interactive Advertising, by Type USD Billion (2017-2022)
  • Table 102. Mexico Interactive Advertising, by Application USD Billion (2017-2022)
  • Table 103. Mexico Interactive Advertising, by Advertising Type USD Billion (2017-2022)
  • Table 104. Interactive Advertising: by Type(USD/Units)
  • Table 105. Company Basic Information, Sales Area and Its Competitors
  • Table 106. Company Basic Information, Sales Area and Its Competitors
  • Table 107. Company Basic Information, Sales Area and Its Competitors
  • Table 108. Company Basic Information, Sales Area and Its Competitors
  • Table 109. Company Basic Information, Sales Area and Its Competitors
  • Table 110. Company Basic Information, Sales Area and Its Competitors
  • Table 111. Company Basic Information, Sales Area and Its Competitors
  • Table 112. Company Basic Information, Sales Area and Its Competitors
  • Table 113. Company Basic Information, Sales Area and Its Competitors
  • Table 114. Interactive Advertising: by Type(USD Billion)
  • Table 115. Interactive Advertising Videos , by Region USD Billion (2023-2028)
  • Table 116. Interactive Advertising Social Media , by Region USD Billion (2023-2028)
  • Table 117. Interactive Advertising Internet , by Region USD Billion (2023-2028)
  • Table 118. Interactive Advertising Mobile Advertising , by Region USD Billion (2023-2028)
  • Table 119. Interactive Advertising Others , by Region USD Billion (2023-2028)
  • Table 120. Interactive Advertising: by Application(USD Billion)
  • Table 121. Interactive Advertising Retail and Consumer Goods , by Region USD Billion (2023-2028)
  • Table 122. Interactive Advertising BFSI , by Region USD Billion (2023-2028)
  • Table 123. Interactive Advertising IT & Telecommunication , by Region USD Billion (2023-2028)
  • Table 124. Interactive Advertising Media and Entertainment , by Region USD Billion (2023-2028)
  • Table 125. Interactive Advertising Travel , by Region USD Billion (2023-2028)
  • Table 126. Interactive Advertising Transportation , by Region USD Billion (2023-2028)
  • Table 127. Interactive Advertising Supply Chain and Logistics , by Region USD Billion (2023-2028)
  • Table 128. Interactive Advertising Healthcare , by Region USD Billion (2023-2028)
  • Table 129. Interactive Advertising Energy & Power and Utilities , by Region USD Billion (2023-2028)
  • Table 130. Interactive Advertising Education and Government , by Region USD Billion (2023-2028)
  • Table 131. Interactive Advertising: by Advertising Type(USD Billion)
  • Table 132. Interactive Advertising Online Interactive Advertising , by Region USD Billion (2023-2028)
  • Table 133. Interactive Advertising Offline Interactive Advertising , by Region USD Billion (2023-2028)
  • Table 134. South America Interactive Advertising, by Country USD Billion (2023-2028)
  • Table 135. South America Interactive Advertising, by Type USD Billion (2023-2028)
  • Table 136. South America Interactive Advertising, by Application USD Billion (2023-2028)
  • Table 137. South America Interactive Advertising, by Advertising Type USD Billion (2023-2028)
  • Table 138. Brazil Interactive Advertising, by Type USD Billion (2023-2028)
  • Table 139. Brazil Interactive Advertising, by Application USD Billion (2023-2028)
  • Table 140. Brazil Interactive Advertising, by Advertising Type USD Billion (2023-2028)
  • Table 141. Argentina Interactive Advertising, by Type USD Billion (2023-2028)
  • Table 142. Argentina Interactive Advertising, by Application USD Billion (2023-2028)
  • Table 143. Argentina Interactive Advertising, by Advertising Type USD Billion (2023-2028)
  • Table 144. Rest of South America Interactive Advertising, by Type USD Billion (2023-2028)
  • Table 145. Rest of South America Interactive Advertising, by Application USD Billion (2023-2028)
  • Table 146. Rest of South America Interactive Advertising, by Advertising Type USD Billion (2023-2028)
  • Table 147. Asia Pacific Interactive Advertising, by Country USD Billion (2023-2028)
  • Table 148. Asia Pacific Interactive Advertising, by Type USD Billion (2023-2028)
  • Table 149. Asia Pacific Interactive Advertising, by Application USD Billion (2023-2028)
  • Table 150. Asia Pacific Interactive Advertising, by Advertising Type USD Billion (2023-2028)
  • Table 151. China Interactive Advertising, by Type USD Billion (2023-2028)
  • Table 152. China Interactive Advertising, by Application USD Billion (2023-2028)
  • Table 153. China Interactive Advertising, by Advertising Type USD Billion (2023-2028)
  • Table 154. Japan Interactive Advertising, by Type USD Billion (2023-2028)
  • Table 155. Japan Interactive Advertising, by Application USD Billion (2023-2028)
  • Table 156. Japan Interactive Advertising, by Advertising Type USD Billion (2023-2028)
  • Table 157. India Interactive Advertising, by Type USD Billion (2023-2028)
  • Table 158. India Interactive Advertising, by Application USD Billion (2023-2028)
  • Table 159. India Interactive Advertising, by Advertising Type USD Billion (2023-2028)
  • Table 160. South Korea Interactive Advertising, by Type USD Billion (2023-2028)
  • Table 161. South Korea Interactive Advertising, by Application USD Billion (2023-2028)
  • Table 162. South Korea Interactive Advertising, by Advertising Type USD Billion (2023-2028)
  • Table 163. Taiwan Interactive Advertising, by Type USD Billion (2023-2028)
  • Table 164. Taiwan Interactive Advertising, by Application USD Billion (2023-2028)
  • Table 165. Taiwan Interactive Advertising, by Advertising Type USD Billion (2023-2028)
  • Table 166. Australia Interactive Advertising, by Type USD Billion (2023-2028)
  • Table 167. Australia Interactive Advertising, by Application USD Billion (2023-2028)
  • Table 168. Australia Interactive Advertising, by Advertising Type USD Billion (2023-2028)
  • Table 169. Rest of Asia-Pacific Interactive Advertising, by Type USD Billion (2023-2028)
  • Table 170. Rest of Asia-Pacific Interactive Advertising, by Application USD Billion (2023-2028)
  • Table 171. Rest of Asia-Pacific Interactive Advertising, by Advertising Type USD Billion (2023-2028)
  • Table 172. Europe Interactive Advertising, by Country USD Billion (2023-2028)
  • Table 173. Europe Interactive Advertising, by Type USD Billion (2023-2028)
  • Table 174. Europe Interactive Advertising, by Application USD Billion (2023-2028)
  • Table 175. Europe Interactive Advertising, by Advertising Type USD Billion (2023-2028)
  • Table 176. Germany Interactive Advertising, by Type USD Billion (2023-2028)
  • Table 177. Germany Interactive Advertising, by Application USD Billion (2023-2028)
  • Table 178. Germany Interactive Advertising, by Advertising Type USD Billion (2023-2028)
  • Table 179. France Interactive Advertising, by Type USD Billion (2023-2028)
  • Table 180. France Interactive Advertising, by Application USD Billion (2023-2028)
  • Table 181. France Interactive Advertising, by Advertising Type USD Billion (2023-2028)
  • Table 182. Italy Interactive Advertising, by Type USD Billion (2023-2028)
  • Table 183. Italy Interactive Advertising, by Application USD Billion (2023-2028)
  • Table 184. Italy Interactive Advertising, by Advertising Type USD Billion (2023-2028)
  • Table 185. United Kingdom Interactive Advertising, by Type USD Billion (2023-2028)
  • Table 186. United Kingdom Interactive Advertising, by Application USD Billion (2023-2028)
  • Table 187. United Kingdom Interactive Advertising, by Advertising Type USD Billion (2023-2028)
  • Table 188. Netherlands Interactive Advertising, by Type USD Billion (2023-2028)
  • Table 189. Netherlands Interactive Advertising, by Application USD Billion (2023-2028)
  • Table 190. Netherlands Interactive Advertising, by Advertising Type USD Billion (2023-2028)
  • Table 191. Rest of Europe Interactive Advertising, by Type USD Billion (2023-2028)
  • Table 192. Rest of Europe Interactive Advertising, by Application USD Billion (2023-2028)
  • Table 193. Rest of Europe Interactive Advertising, by Advertising Type USD Billion (2023-2028)
  • Table 194. MEA Interactive Advertising, by Country USD Billion (2023-2028)
  • Table 195. MEA Interactive Advertising, by Type USD Billion (2023-2028)
  • Table 196. MEA Interactive Advertising, by Application USD Billion (2023-2028)
  • Table 197. MEA Interactive Advertising, by Advertising Type USD Billion (2023-2028)
  • Table 198. Middle East Interactive Advertising, by Type USD Billion (2023-2028)
  • Table 199. Middle East Interactive Advertising, by Application USD Billion (2023-2028)
  • Table 200. Middle East Interactive Advertising, by Advertising Type USD Billion (2023-2028)
  • Table 201. Africa Interactive Advertising, by Type USD Billion (2023-2028)
  • Table 202. Africa Interactive Advertising, by Application USD Billion (2023-2028)
  • Table 203. Africa Interactive Advertising, by Advertising Type USD Billion (2023-2028)
  • Table 204. North America Interactive Advertising, by Country USD Billion (2023-2028)
  • Table 205. North America Interactive Advertising, by Type USD Billion (2023-2028)
  • Table 206. North America Interactive Advertising, by Application USD Billion (2023-2028)
  • Table 207. North America Interactive Advertising, by Advertising Type USD Billion (2023-2028)
  • Table 208. United States Interactive Advertising, by Type USD Billion (2023-2028)
  • Table 209. United States Interactive Advertising, by Application USD Billion (2023-2028)
  • Table 210. United States Interactive Advertising, by Advertising Type USD Billion (2023-2028)
  • Table 211. Canada Interactive Advertising, by Type USD Billion (2023-2028)
  • Table 212. Canada Interactive Advertising, by Application USD Billion (2023-2028)
  • Table 213. Canada Interactive Advertising, by Advertising Type USD Billion (2023-2028)
  • Table 214. Mexico Interactive Advertising, by Type USD Billion (2023-2028)
  • Table 215. Mexico Interactive Advertising, by Application USD Billion (2023-2028)
  • Table 216. Mexico Interactive Advertising, by Advertising Type USD Billion (2023-2028)
  • Table 217. Interactive Advertising: by Type(USD/Units)
  • Table 218. Research Programs/Design for This Report
  • Table 219. Key Data Information from Secondary Sources
  • Table 220. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Interactive Advertising: by Type USD Billion (2017-2022)
  • Figure 5. Global Interactive Advertising: by Application USD Billion (2017-2022)
  • Figure 6. Global Interactive Advertising: by Advertising Type USD Billion (2017-2022)
  • Figure 7. South America Interactive Advertising Share (%), by Country
  • Figure 8. Asia Pacific Interactive Advertising Share (%), by Country
  • Figure 9. Europe Interactive Advertising Share (%), by Country
  • Figure 10. MEA Interactive Advertising Share (%), by Country
  • Figure 11. North America Interactive Advertising Share (%), by Country
  • Figure 12. Global Interactive Advertising: by Type USD/Units (2017-2022)
  • Figure 13. Global Interactive Advertising share by Players 2022 (%)
  • Figure 14. Global Interactive Advertising share by Players (Top 3) 2022(%)
  • Figure 15. Global Interactive Advertising share by Players (Top 5) 2022(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. Grey Global Group (United States) Revenue, Net Income and Gross profit
  • Figure 18. Grey Global Group (United States) Revenue: by Geography 2022
  • Figure 19. Wieden+Kennedy (United States) Revenue, Net Income and Gross profit
  • Figure 20. Wieden+Kennedy (United States) Revenue: by Geography 2022
  • Figure 21. Butler, Shine, Stern & Partners (United States) Revenue, Net Income and Gross profit
  • Figure 22. Butler, Shine, Stern & Partners (United States) Revenue: by Geography 2022
  • Figure 23. Ogilvy (United States) Revenue, Net Income and Gross profit
  • Figure 24. Ogilvy (United States) Revenue: by Geography 2022
  • Figure 25. BBDO (United States) Revenue, Net Income and Gross profit
  • Figure 26. BBDO (United States) Revenue: by Geography 2022
  • Figure 27. Crispin Porter + Bogusky (United States) Revenue, Net Income and Gross profit
  • Figure 28. Crispin Porter + Bogusky (United States) Revenue: by Geography 2022
  • Figure 29. Interpublic Group (IPG) (United States) Revenue, Net Income and Gross profit
  • Figure 30. Interpublic Group (IPG) (United States) Revenue: by Geography 2022
  • Figure 31. Deutsch Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 32. Deutsch Inc. (United States) Revenue: by Geography 2022
  • Figure 33. Droga5 (United States) Revenue, Net Income and Gross profit
  • Figure 34. Droga5 (United States) Revenue: by Geography 2022
  • Figure 35. Global Interactive Advertising: by Type USD Billion (2023-2028)
  • Figure 36. Global Interactive Advertising: by Application USD Billion (2023-2028)
  • Figure 37. Global Interactive Advertising: by Advertising Type USD Billion (2023-2028)
  • Figure 38. South America Interactive Advertising Share (%), by Country
  • Figure 39. Asia Pacific Interactive Advertising Share (%), by Country
  • Figure 40. Europe Interactive Advertising Share (%), by Country
  • Figure 41. MEA Interactive Advertising Share (%), by Country
  • Figure 42. North America Interactive Advertising Share (%), by Country
  • Figure 43. Global Interactive Advertising: by Type USD/Units (2023-2028)
List of companies from research coverage that are profiled in the study
  • Grey Global Group (United States)
  • Wieden+Kennedy (United States)
  • Butler, Shine, Stern & Partners (United States)
  • Ogilvy (United States)
  • BBDO (United States)
  • Crispin Porter + Bogusky (United States)
  • Interpublic Group (IPG) (United States)
  • Deutsch Inc. (United States)
  • Droga5 (United States)
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Key Highlights of Report


Apr 2023 232 Pages 93 Tables Base Year: 2022 Coverage: 15+ Companies; 18 Countries

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Global Interactive Advertising Market Quantitative research analysis
Global Interactive Advertising Market Qualitative Industry Analysis
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Frequently Asked Questions (FAQ):

The standard version of the report profiles players such as Grey Global Group (United States), Wieden+Kennedy (United States), Butler, Shine, Stern & Partners (United States), Ogilvy (United States), BBDO (United States), Crispin Porter + Bogusky (United States), Interpublic Group (IPG) (United States), Deutsch Inc. (United States) and Droga5 (United States) etc.
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
"Technological advancement that includes reaching to mass audience in less time " is seen as one of major influencing trends for Interactive Advertising Market during projected period 2022-2028.
The Interactive Advertising market study includes a random mix of players, including both market leaders and some top growing emerging players. Connect with our sales executive to get a complete company list in our research coverage.
Analysts at AMA estimates Interactive Advertising Market to reach USD75.03 Billion by 2028.

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