About Digital Signage
Digital signage refers to interactive devices that are used to visually interpret the information, videos, images, and various other data. It is integrated with technologies such as LED, LCD, projection, e-paper to display digital images, and others. Increasing adoption of digital signage in the retail industry propelling the growth of the market. For instance, recently H&M adopt digital signages to enhance customer engagement. Further, market players are focusing on technological advancement. For example, CAYIN Technology Co., Ltd. to launch Compact 4K Digital Signage Player SMP-2200 Series integrated with the latest digital signage software called SMP-NEO2 V3.0. In addition, the emergence of the internet of things (IoT), artificial intelligence (AI) technology and wireless digital signage expected to drive the demand for digital signage over the forecasted period.
Attributes | Details |
---|
Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
CAGR | 7.21% |
Number of players are present in the market hence fragmented nature of the market. Market players are focusing on technological advancement. In addition, the rise in demand for 4K & 8K displays and infrastructural developments in the emerging countries generating lucrative opportunities for the market players. Analyst at AMA Research estimates that Japan, Taiwan Vendors will contribute the maximum growth to Global Digital Signage market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Samsung Electronics (South Korea), LG Electronics (South Korea), Sony (Japan), NEC Corp. (Japan), Panasonic (Japan), AU Optronics (Taiwan), Delta Electronics (Taiwan), E Ink Holdings (Taiwan), Scala (United States), Exceptional 3D (United States), Daktronics (United States), Christie Digital Systems (United States), Goodview Electronics (China) and Leyard Optoelectronic (China) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Omnivex Corporation (Canada), Deepsky Corporation (Hong Kong), BARCO (Belgium), Intuiface (France) and CAYIN Technology Co., Ltd. (Taiwan).
Segmentation Overview
AMA Research has segmented the market of Global Digital Signage market by , Application (Indoor and Outdoor) and Region.
On the basis of geography, the market of Digital Signage has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Display Technology Outlook , the sub-segment i.e. LCD will boost the Digital Signage market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry Vertical , the sub-segment i.e. Retail will boost the Digital Signage market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Display Type Outlook , the sub-segment i.e. Video Walls will boost the Digital Signage market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Offering, the sub-segment i.e. Hardware [Displays, Media Players, Projectors] will boost the Digital Signage market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Emergence of Internet of Things (IoT) and Artificial Intelligence (AI) Technology and Emphasizing on Development of Wireless Signage Solutions
Market Growth Drivers:
Rise in Adoption of Digital Signages in the Commercial Sector for Promotion and Advertisement and Increasing Demand for 4K & 8K Displays
Challenges:
Development of Digital Sinages Suitable for Adverse Environmental Conditions
Restraints:
Increasing demand for Online Advertisement
Opportunities:
Increasing Application of Digital Sinages in the Retail Industry and Rising Infrastructural Developments in the Emerging Economies
Market Leaders and their expansionary development strategies
In October 2023,Yahoo and Verizon Media joined forces to create a unified programmatic marketplace for digital out-of-home (DOOH) advertising. This collaboration aims to streamline ad buying and targeting for advertisers while offering publishers wider reach and monetization opportunities.
In February 2023, Samsung unveiled its groundbreaking MicroLED The Wall I, a modular, bezel-free display designed for immersive experiences. With stunning visuals and customizable configurations, it's ideal for high-end retail, corporate lobbies, and museum exhibits.
Key Target Audience
Digital Signage Manufacturers, Technology Distributors, System Integrators, Market Research and Consulting Firms, Governments and Financial Institutions, Analysts and Strategic Business Planners and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.