List of companies from research coverage that are profiled in the study
- The Walt Disney Company (United States)
- Meredith Corporation (United States)
- PVH Corp. (United States)
- Iconix Brand Group (United States)
- Authentic Brands Group (United States)
- Universal Brand Development (London)
- Nickelodeon (United States)
- Major League Baseball (United States)
- Sanrio (Japan)
- Sequential Brands Group (United States)
- Westinghouse (United States)
- General Motors (United States)
- National Basketball Association (United States)
- Electrolux (Sweden)
-
Additional players considered in the study are as follows:
National Basketball Association (United States)
,
Electrolux (Sweden)
,
National Football League (United States)
,
The Pokemon Company International (Japan)
,
Procter & Gamble (United States)
,
Ferrari (Italy)
,
Ralph Lauren (United States)
,