Market Overview:
Micro-Targeting is a marketing strategy that uses consumer data and demographics to create audience subsets/segments. Also, it is possible to predict the buying behavior of the like-minded individuals, and to influence that behavior through hyper-targeted advertising. Moreover, the micro-targeting gives marketers big data, that can be used to create such a comprehensive audience profile which they can not only deliver their messages to consumers who will be most receptive to them.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Forecast Period | 2023-2028 |
Historical Period | 2018-2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Five Channels (United States), Apple (United States), Visa Inc. (United States), Aristotle (United States), Enveritas Group (United States), Ecanvasser (Ireland), Wild Apricot (Canada), CiviCRM (United States), Raklet (United States) and Crowdskout (United States) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region or narrow down segments in the final scope subject to feasibility |
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics of major and emerging geographies across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Key Vendors of Payoff of Micro-targeted Advertising Market Study:
Five Channels (United States), Apple (United States), Visa Inc. (United States), Aristotle (United States), Enveritas Group (United States), Ecanvasser (Ireland), Wild Apricot (Canada), CiviCRM (United States), Raklet (United States) and Crowdskout (United States)
Payoff of Micro-targeted Advertising Market Segment Analysis
Scope | Sub-Segments |
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Type | Microtargeting type, Age targeting, Location targeting, Behavior targeting, Interests targeting and Device targeting |
Business type | B2B,B2C |
Targeted advertising type | Search engine marketing,Social media marketing,Mobile devices,Others |
Influencing Trend:
Technological advancements
Market Growth Drivers:
Increasing demand for targeted advertising
Challenges:
Presence of major players is increasing the competition
Opportunities:
Increasing investments in promotional activities
Some of the other players that are also part of study are E Space Communications (United States) and Click & Pledge (United States). The Global Payoff of Micro-targeted Advertising market is gaining huge competition due to involvement of United States companies that constantly invest in research & development to meet market expectation with new innovation.
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Payoff of Micro-targeted Advertising market.
In order to reach an exhaustive list of functional and relevant players, various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep into important geographies by players, and a thorough validation test is conducted to reach the most relevant players for survey in Payoff of Micro-targeted Advertising market.
Identification of total players or companies operating in the global market which is further concentrated to fewer or most impacting players which are considered under the reports scope. In order to make a priority list sorting is done based on revenue generated based on the latest reporting with the help of paid databases such as Factiva, Bloomberg, etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Advertising service providers, Government associations, Research organisations, software vendors and Others.
This helps us to gather the data for the players revenue, operating cycle and expense, profit along with product or service growth, etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that include Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, Annual reports, press releases etc.