Podcast Advertising Market Scope
Podcast is a medium to broadcast a sound record to different podcast application users. The rising popularity of podcast platforms like Google Play, iTunes, and Spotify is wrinkling the perfect base for companies to reach maximum clients to bring about product awareness. Podcast promoting helps in expanding the customer leads for specific products of a company and helps to increase the customer base. The podcast works on auditory and mobile platform, so numerous users are using the podcast services were video records and messaging is an inconvenient for user. Podcast advertisements service providers are advertising and broadcasted different type of advertisements such as brand awareness promotion and branded content ads for generating more sales and increase brand awareness.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Key Companies Profiled | True Native Media (United States), AdsWizz, Inc. (United States), Targetspot (United States), Midroll Media (United States), PodcastOne (United States), CBS Radio (United States), Acast (Sweden), Stitcher (United States) and iHeartMedia (United States) |
CAGR | % |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Podcast Advertising market throughout the predicted period.
True Native Media (United States), AdsWizz, Inc. (United States), Targetspot (United States), Midroll Media (United States), PodcastOne (United States), CBS Radio (United States), Acast (Sweden), Stitcher (United States) and iHeartMedia (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are AdvertiseCast (United States) and Clear Link Technologies (United States).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Podcast Advertising market by Type , by Application (Residential Products and Commercial Products) and Region with country level break-up.
On the basis of geography, the market of Podcast Advertising has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2023.
Influencing Trend:
Different Product Manufacturing and Services Companies are Adopting Podcast Advertising Platforms
Market Growth Drivers:
Rapid Growth in Podcast Platform and Increasing Use of Smart Phones
Challenges:
Availability of Substitute
Restraints:
Lack of Awareness about Podcast Advertising and Low Adoption of Smart Phone in Some Countries
Opportunities:
Untapped Market of Emerging Nation
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Government Regulatory and Research Organizations and End-Use Industries