What is Bulk SMS Service Market?
Bulk SMS services allows the user to deliver massages in various mobile terminals. This service is used by media companies, enterprises, banks and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing. In addition, it is used for alerts, reminders, marketing and also for information and communication between both staff and customers. The Bulk SMS is the fastest way to interact with target audience in efficient manner.
The market study is being classified and major geographies with country level break-up.
Agilecrm.com (United States), Bitrix, Inc. (United States), Celerity Systems (Pty) Ltd (United States), ClickSend (United States), directSMS (Australia), Dove Soft Pvt Ltd. (India), Exotel Techcom Pvt. Ltd. (India), IMImobile (United Kingdom), King Digital Pvt. Ltd. (United Kingdom) and MessageBird (Netherlands) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Osumare (India), SendPulse (United States), Text Marketer (United Kingdom) and TextMagic Ltd (United States).
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Bulk SMS Service market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Bulk SMS Service market by Type, Application and Region.
On the basis of geography, the market of Bulk SMS Service has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Increasing Focus on Promotional Activities
- Adoption of Bulk SMS Service by Banking and Financial Institutions
Market Trend
- Increasing Adoption of AI for Bulk SMS Services
Restraints
- Costs Associated with Bulk SMS Services
Opportunities
- Usage of Bulk SMS Service by Various Industries
Challenges
- Ignorance by Customers May Hamper the Market
Key Target Audience
Government associations, Research organisation, Enterprise software vendors and Others