About Functional Beverages
The functional beverages include nutrients like amino acids, minerals, vitamins, and raw fruits and vegetables, etc. which provides health benefits boosting immunity, boosts energy, and overall health. The functional beverage sare nonalcoholic that consists of herbal ingredients and provides hydration. It is made in different flavors made of different fruits and vegetables providing good taste and health, also they are widely distributed as the health supplement category.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
The Coca-Cola Company (United States), PepsiCo, Inc. (United States), The Hain Celestial Group, Inc. (United States), Red Bull GmbH (Austria), Glanbia Nutritionals (Ireland), Drink Nutrient (Nutrient Survival) (United States), Tesla Nootropics (United States), Neurobrands, LLC (United States) and The Hain Celestial Group (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Functional Beverages market by Type (Probiotic Drinks, Energy Drinks, Fruit & Vegetable Juices and Herbal & Fruit Tea), Application (Household, Cafes, Restaurants and Others) and Region.
On the basis of geography, the market of Functional Beverages has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Super/ Hyper Stores will boost the Functional Beverages market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Nature , the sub-segment i.e. Organic will boost the Functional Beverages market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Availability fo Range of Functional Beverages in the Market in Different Flavors and Ingredients and Surging Marketing and Advertising of Functional Beverages
Market Growth Drivers:
Increasing Demand for Healthy Beverages Worldwide and Demand for Energy Drinks Among People
Challenges:
Stringent Regulatory Standards on Functional Beverages and The threat of New Entrants in the Functional Beverages Market
Restraints:
Allergy-Related Issues with Functional Beverages
Opportunities:
Growing Health Consciousness in People and Rising eCommerce Availability of Functional Beverages
Market Leaders and their expansionary development strategies
On 22nd October 2019, A functional beverage company, Drink Nutrient and (Nutrient Survival), launched a new beverage product line aimed to make your drinks work for you by providing your daily 13 essential vitamins in an easy-to-drink single-serve stick pack. The new drink line –– Liquid Nutrient, Vitamin Booster+ and Vitamin Coffee –– contains no artificial ingredients and is free of gluten, GMOs, and acrylamide.
Key Target Audience
Functional Beverages Producers, Functional Beverages International Traders, Functional Beverages Distributors and Suppliers, Potential Investors, Regulatory Bodies, Research and Development Institutes and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.