Industry Background:
The soda drink industry is dominated by two companies Coca Cola, and PepsiCo majorly in Europe. Since Coca Cola was the market leader from the last decades. The Coca Cola operates over various brands, among them the popular brands are Diet Coke, Fanta, Sprite, Coke Zero, and many more. From the last many years Pepsi was the second-largest competitor in this market. It also has many brands including Diet Pepsi, Mountain Dew, Marinda, and others. In the current market situation, PepsiCo is taking over the market share of soda drinks in Europe. From the last few weeks, PepsiCo increased its sales by 28.2% (+3.9%) for the industry, and Coca-Cola witnessed a downfall in its sales by (-2.0%). In the lifecycle stage of the soda drinks market, the leading players such as Pepsi, Coke, are in the maturity stage. The popularity of these drinks is still strong, although there is a rising trend towards healthier soft drinks. The major reason behind their maturity stage is the growing demand for alternatives, rising concern towards their harmful impacts such as soft drinks contains high fructose corn syrup, which is becoming a reason for various diseases. Today the market is leaning towards non-carbonated beverages.This growth is primarily driven by Growing Demand for Alternative of Sugar Having Soft Drinks.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Forecast Period | 2022-2027 |
Historical Period | 2017-2021 |
Unit | Value (USD Million) |
Key Companies in Study | The Coca Cola (United States), PepsiCo (United States), The Real Soda Co (United Kingdom), Britvic plc. (United Kingdom), Brauerei Loscher GmbH & Co. KG (Germany), Danone S.A. (France), Red Bull (Austria), Suntory (Japan), Nestle (Switzerland) and Jones Soda (United States) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
Globally, a noticeable market trend is evident Growing Demand for the Portable Packaging
. Major Vendors, such as The Coca Cola (United States), PepsiCo (United States), The Real Soda Co (United Kingdom), Britvic plc. (United Kingdom), Brauerei Loscher GmbH & Co. KG (Germany), Danone S.A. (France), Red Bull (Austria), Suntory (Japan), Nestle (Switzerland) and Jones Soda (United States) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
In Dec 2019, Pepsi announced the launch of a coffee-flavored soda drink, this is made up of vanilla flavors. It is available in 12 oz cans. Through this initiative, the company becoming more competitive and capture major market share.
Market Drivers
- Growing Demand for Alternative of Sugar Having Soft Drinks
Market Trend
- Growing Demand for the Portable Packaging
- European Soft Drink Industry Highly Contributing to the European Economy and Providing 1.7 Million Jobs in the Supply Chain Sector
Restraints
- The slowdown in Economic Growth Because of Coronavirus Pandemic
Opportunities
The coronavirus pandemic brings the important nature of the European food and drink industry into loud focus. In the face of lockdowns, and border closure, this sector is managed to supply to the million citizens of Europe. Although companies are investing more in research and development to meet the consumer changing needs. In the face of the huge demand soft drink market.
Challenges
Rising Concern Towards the Doubling of Obesity Among Children and Increase in Sales of Alternative Beverages
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Soda Drink Study Sheds Light on
The Soda Drink Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Soda Drink industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Soda Drink industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.