What is Cold Brewing Coffee Market?
Cold brew coffee is created by soaking medium-to-coarse ground coffee in room temperature water for 12 hours or longer and then filtering it out for a clean cup without sediment. Cold brew is not exposed to heat unlike regular coffee. Cold brew coffee also uses time, rather than heat to extract the coffee’s oils, sugars, and caffeine. Moreover, it takes more than 24 hours but the coffee is very smooth, rich infusion, with low levels of acidity. It can be a relief to people with sensitive digestive systems. However, this process flattens the taste, and leaves behind the nuances of properly ice-brewed coffee.
The market study is being classified by Type (Arabica, Liberica and Robusta) and major geographies with country level break-up.
Nestle (Switzerland), Ting Hsin International (Taiwan), The Coca-Cola (United States), UCC Ueshima Coffee (Japan), Starbucks (United States), Illycaffe (Italy), Luigi Lavazza (Italy), Dunkin (United States), Califia Farms (United States) and JAB Holding Company (Luxembourg) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are HighBrewCoffee (United States) and Kohana Coffee (United States).
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States, Italy Vendors will contribute to the maximum growth of Global Cold Brewing Coffee market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Cold Brewing Coffee market by Type, Application and Region.
On the basis of geography, the market of Cold Brewing Coffee has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Inclination of Customers Towards the Unique Coffee Drinks
- Increasing Awareness about the Benefits of Coffee
Market Trend
- Increasing Intake of Coffee in Emerging Economies
- Rising Popularity of Cold Brew Coffee
Restraints
- Availability of Substitutes Like Tea and Ready to Drink Coffee
Opportunities
- Launch of Products with Attractive Packaging
- Increasing Promotional Activities
Challenges
- Longer Time Required to Prepare Cold Brew Coffee
Market Leaders and some development strategies
On January 2019, The coca cola company has completed the acquisition of Costa Limited from Whitbread PLC. This acquisition gives Coca-Cola a significant footprint in the global coffee business.
In March 2020, Illycaffè has launched its first ready-to-drink cold brew coffee product, which will go on sale nationwide in the US from April, 2020. The product is made using the Illy brand’s blend of 100% Arabica coffee, which is then cold-brewed for 12 hours to create the ready-to-drink beverage.
Key Target Audience
Manufacturers, Raw material suppliers, Government associations, Research organisations, Enterprise software vendors and Others