About Facial Mask
A facial mask is a thick pasted mask applied for hydration of the skin, tone brightening, deep cleansing, and smoothing of the face. Increasing demand for natural facial mask integrated with honey, Aloe Vera, and botanical extracts boosting the demand for a facial mask. Market leaders are focusing on new product launch owing to changing customer preference. For instance, Nykaa launched 11 new variants of serum-soaked face masks for skin-soothing, pimple-zapping, glow-inducing, and others. Further, the growing preference of skin care products expected to drive the sale of facial mask over the forecasted period.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 6.5% |
Key players are adopting numerous strategies to gain market attention and to increase their market share, this strategy can be listed as increasing product portfolio, making partnerships to adopt certain technologies, and acquiring small players to finish the competition in the future. As well as investing money in the R&D sector to make technical upgrades to the product. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Facial Mask market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Avon LLC. (United States), Reckitt Benckiser (United Kingdom), Clinique Laboratories, LLC. (United Kingdom), Estée Lauder Inc. (United States), L’Oreal Paris (France), Johnson & Johnson (United States), Simple Skincare (United Kingdom), The Boots Company PLC (United Kingdom), Unilever (United Kingdom), The Body Shop International PLC (United Kingdom), 7th Heaven (United Kingdom), Procter & Gamble (United States), The Smooth Skin Company (United States), Avalon Natural Products, Inc. (United States) and BORGHESE (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Paula's Choice (United States), Eminence Organic Skin Care (United States), Mario Badescu Skin Care, Inc. (United States), Arbonne International, LLC (United States) and Cosmedix (United States).
Segmentation Overview
AMA Research has segmented the market of Global Facial Mask market by Type (Clay Mask, Peel Off Mask, Warm Oil Mask, Gel Mask, Cream Mask, Sheet Mask, Thermal Heating Mask, Exfoliating Treatment Mask and Others), Application (Tone brightening, Deep cleansing, Smoothing and Others) and Region.
On the basis of geography, the market of Facial Mask has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel , the sub-segment i.e. E-Tailer Websites will boost the Facial Mask market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End-User, the sub-segment i.e. General Consumer will boost the Facial Mask market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Demand for Natural Ingredients-Based Face Masks and Rising Popularity of Glitter Peel-Off and Skin Brightening Face Mask
Market Growth Drivers:
Increasing Marketing of the Beauty Products on the Social Media Platform and Growing Focus among Millennials and Changing Lifestyle Standards
Challenges:
Popularity of Homemade Facial Packs
Restraints:
Adverse Effect on Skin with Its Repeated Use and Increasing Dominance of Local Players
Opportunities:
Increasing Demand for Sheet Mask, Rising Disposable Income in Low and Middle-Income Countries and Increasing Number of Online Distribution Channel for Beauty Products
Market Leaders and their expansionary development strategies
On March 15, 2023, 3M acquired MSA Safety, a leading manufacturer of respiratory protection equipment, including masks. This deal bolstered 3M's position in the industrial mask market.
On April 19, 2023, Levi Strauss & Co. partnered with Kolon Industries to create a line of reusable masks with advanced filtration technology. This collaboration combined Levi's fashion expertise with Kolon's technical innovation.
Key Target Audience
Facial Mask Manufacturer, Facial Mask Traders and Distributors, Research Organizations, Forums, Alliances, and Associations related to Facial Mask, Government Organizations, Investor Communities, Potential Investors, Analysts and Strategic Business Planners and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.