Industry Background:
Liquid laundry detergent is based on surfactants that remove soil from the fabric and clean it. A combination of anionic and nonionic surfactants is commonly used for optimum performance. In general, anionics are good for particulate soil removal and nonionic are good for greasy soil removal. Liquid laundry detergent formula is simple and economical, as say 5% active surfactant solution in water with preservatives. This has projected the growth of the market in the forecast period.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
High Growth Market | Asia Pacific |
Unit | Value (USD Million) |
Key Companies Profiled | The Procter & Gamble Company (United States), Unilever (United Kingdom), The Clorox Company (United States), Reckitt Benckiser Group plc. (United Kingdom), Church & Dwight Co., Inc. (United States), Amway (United States), Colgate-Palmolive Company (United States), Henkel AG & Co. KGaA (Germany), Kao Corporation (Japan) and S. C. Johnson & Son, Inc. (United States) |
According to AMA, the market for Liquid Laundry Detergent is expected to register a CAGR of 4.2% during the forecast period to 2030. This growth is primarily driven by Growing Development of New Products is Rising Consumer Acceptance of Liquid Laundry Detergent and Increasing Awareness about Liquid Laundry Detergent Among the Consumers.
Globally, a noticeable market trend is evident Significantly Rise in Online Spending by Consumers The Consumer Goods sector in the North America region has been increasing at a sustainable rate, and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as The Procter & Gamble Company (United States), Unilever (United Kingdom), The Clorox Company (United States), Reckitt Benckiser Group plc. (United Kingdom), Church & Dwight Co., Inc. (United States), Amway (United States), Colgate-Palmolive Company (United States), Henkel AG & Co. KGaA (Germany), Kao Corporation (Japan) and S. C. Johnson & Son, Inc. (United States), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years. The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.
Key Developments in the Market:
In April 2021, Unilever partnered with LanzaTech and India Glycols to produce a surfactant made from industrial carbon emissions, marking a shift towards sustainable production. This surfactant is used in an OMO laundry capsule launched in China.
15th July 15 2020, Church & Dwight Co., Inc. has announced the launch of ARM & HAMMER Clean & Simple, a one-of-a-kind laundry detergent that delivers a powerful clean with six essential ingredients and water. Clean & Simple meets EPA Safer Choice product standards to be safer for families, pets, and the planet. Providing consumers with the high quality and value expected from ARM & HAMMER, Clean & Simple offers consumers everything they need.
Influencing Trend:
Significantly Rise in Online Spending by Consumers
Market Growth Drivers:
Growing Development of New Products is Rising Consumer Acceptance of Liquid Laundry Detergent and Increasing Awareness about Liquid Laundry Detergent Among the Consumers
Challenges:
Intense Competition among the Competitors
Restraints:
Availability of Alternative Laundry Products
Opportunities:
Increasing Demand from Developing Economies like India, China, and Brazil
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints in Liquid Laundry Detergent Market
- Analysis about New Entrants in Liquid Laundry Detergent Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
- An Unbiased Perspective towards Market Performance & Indicators
Against this Challenging Backdrop, Liquid Laundry Detergent Study Sheds Light on
The Liquid Laundry Detergent Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Liquid Laundry Detergent industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Liquid Laundry Detergent industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.