About Facial Tissue
Facial tissue papers are soft, absorbent, disposable papers that are suitable for external use. Facial tissues are largely made using the dry creping process and employ virgin fibers to ensure a very high level of softness. They are disposable alternatives for cloth handkerchiefs. Facial tissue also often contains lotions, perfumes, and other softeners to make the tissue feel better when used to blow or wipe noses. The three tissue companies with the largest market shares in the United States are Procter & Gamble, Kimberly-Clark, and Georgia-Pacific.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
CAGR | 3.2% |
Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Facial Tissue market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Procter & Gamble (United States), Kimberly-Clark Corporation (United States), Georgia-Pacific (United States), Johnson & Johnson (United States), SCA Hygiene Products GmbH (Germany), Asia Pulp & Paper (Indonesia), Kruger Inc. (Canada), Fujian Hengan Group Ltd. (China), Vinda International Holdings Limited (China) and KP Tissue Inc. (Canada) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Sofidel Group (Italy), WEPA Group (Germany), C&S Paper (China), Metsä Tissue (Finland), Cascades Inc. (Canada) and Lucart S.p.A (Italy).
Segmentation Overview
AMA Research has segmented the market of Global Facial Tissue market by Type (Bleached Facial Tissue and Unbleached Facial Tissue), Application (At Home and Away From Home) and Region.
On the basis of geography, the market of Facial Tissue has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Raw Material, the sub-segment i.e. Virgin Fiber will boost the Facial Tissue market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging, the sub-segment i.e. Box Facial Tissue will boost the Facial Tissue market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel, the sub-segment i.e. Online will boost the Facial Tissue market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Facial Tissue Market Dynamics:
Attributes | Details |
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Growth Drivers | - Growing focus on hygiene by consumers owing to the rise in disposable income and improving lifestyle are the key driving factors for the growth of the market.
- Strong Distribution Channel and Increase in E-commerce Platforms
- Low Cost of the product
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Influencing Trends | - Unbleached and Recyclable Facial Tissues
- High Demand for Antibacterial Facial Tissue Paper owing to Increase in the Number of Diseases, such as Allergies, Colds, and Coughs
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Restraints | - Bad Packaging of the Product
- Uneven Prices of Facial Tissues with respect to Packaging
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Road Blocks / Challenges | - Stringent Government Rules & Regulations owing to Ingredients for Tissue Products
- Increased Competition owing to Entrants of Local Players
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Gaps & Opportunities | - Product Innovations such as Adding Colors, Patterns, Scents, Lotions, and Germ-Fighting Agents
- Advancements in Providing Variety of Package Sizes, Creating Designer Dispenser Boxes, and Introducing Tissues with Recycled Paper Content
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Paper manufacturers are increasingly providing information to their customers about their Environmental Management Systems (EMS), typically certified under the ISO 14001 standard and/or the EMAS scheme. Such systems are increasingly being adopted by Western pulp mills and paper producers.
Analyst View
Key Target Audience
Facial Tissue Manufacturers, Raw Material Suppliers, Consumer Goods Manufacturers, Traders/Exporters/Importers and Industrial Bodies & Associations
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.