What is White Noise Machine Market?
White noise machines are the devices that produces a monotonous sound of rain, or a waterfall, or static, which can aid focus, calm stress and lubricate the creative process. High end-use application in household for relaxing & masking otherwise distracting sounds are the key driving factor for the market. However, high cost of the product due to various features and design may hamper the growth of the market over the forecast period. Portable white noise machines are dominating the market owing to easy handling and covering less space.
The market study is being classified by Type (Plug-in, Portable, Stuffed Animal and Other), by Application (Audio Testing, Sound Masking, Sleep-Aid and Power-Napping) and major geographies with country level break-up.
Homedics (United States), Adaptive Sound Technologies (United States), Sharper Image (United States), Marpac Dohm (United States), Earjobs (Australia), Conair (United States), Soundoasis (United States), Verilux (United States), iHome (New Jersey) and Sleepow (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Sleep and sound (Australia).
The Vendors having a strong hold in the market are Homedics, Adaptive Sound Technologies, Sharper Image, and Marpac Dohm. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global White Noise Machine market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global White Noise Machine market by Type, Application and Region.
On the basis of geography, the market of White Noise Machine has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Increasing Insomnia Problem among People Owing To Busy Work-Life Schedule
- Easy Handling and Portable Access of the Device
Market Trend
- Different “colour” of noise such as pink noise provides a constant ambient sound that helps mask distractions like cars in the street or loud neighbours to improve your ability to sleep.
Restraints
- High Cost of White Noise Machine Owing to add-on Features
- Exceeding of Recommended Noise Limit for Babies
Opportunities
- Rise in Number of Infant’s Population across the Globe may Create Lucrative Opportunities over the Forecast Period
Challenges
- Not all Babies respond well to White Noise
- Availability of other Machines with Instrumental Lullabies or Even a Heartbeat Noise that is used to Mimic that of the Mother
Market Leaders and some development strategies
Marpac, LLC, the company expands its sleep product offerings with the purchase of Yogabed, an innovator in the direct-to-consumer mattress industry in January, 2018.
Recently, LectroFan Introduced “LectroSound”, the first high-quality sound machine that leverages advanced analogue techniques to create pure white noise. The sound generated by this new approach to sleep technology promotes relaxation and restful sleep through warm non-looping tones that also mask noise disturbances.
Key Target Audience
Electronics Device Manufacturers, Key Vendors and Research Organisations