What is Antiperspirant Market?
Antiperspirant includes active ingredients usually aluminum-based compounds that temporarily block sweat pores. It is used as the first line of treatment for excessive sweating of the hands, underarms, feet, and sometimes face. It is applied to the top of the skin (which is why you sometimes hear them called "topical" treatments).
Highlights from Antiperspirant Market Study
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Unilever plc (United Kingdom), Amway (United States), Beiersdorf AG (Germany), Mentholatum (United States), Coty Inc. (United States), Avon Products, Inc. (United Kingdom), Shanghai Jahwa United Co., Ltd. (China), Gialen Cosmetics (China) and Sephora (France) |
The companies are exploring the market by adopting expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to gain a competitive advantage through combined collaborations. Research Analyst at AMA predicts that Global Vendors will contribute to the maximum growth of Global Antiperspirant market throughout the forecasted period.
Unilever plc (United Kingdom), Amway (United States), Beiersdorf AG (Germany), Mentholatum (United States), Coty Inc. (United States), Avon Products, Inc. (United Kingdom), Shanghai Jahwa United Co., Ltd. (China), Gialen Cosmetics (China) and Sephora (France) are some of the key players profiled in the study. Antiperspirant Market Segmentation:
Scope | Sub-Segments |
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Application / End User | Men and Women |
Type | Roll-On Antiperspirants, Spray Antiperspirants and Stick Antiperspirants |
End-users | Men,Women |
Distribution Channel | Supermarket/Hypermarket,Convenience Stores,Specialty Stores,Online Stores |
On the basis of geography, the market of Antiperspirant has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Robust Increase in the Distribution Channels and Increased Number of Online Customers
Market Growth Drivers:
Increased Prevalence of Excessive Sweating among People, High Benefits of the Antiperspirant and Increased Number of Promotional Activities by Manufacturers
Challenges:
Less Awareness about Antiperspirant in Some regions
Restraints:
Side Effects of Antiperspirant
Opportunities:
Growth in the Cosmetic Industry, Huge Investments by Major Players and Increasing Demand from End-users
Key Target Audience
Antiperspirant Manufacturers, Raw Material Suppliers, Distributors, Emerging Companies and End-users
Market Leaders & Development Strategies
In August 2019, Beiersdorf acquired Coppertone. Coppertone’s global operations transferred from Bayer to Beiersdorf. This acquisition helped company to expand its presence in antiperspirant market
In November 2020, Unilever completed the unification of its Group legal structure under a single parent company, Unilever PLC and maintain the Group’s listings on the Amsterdam, London and New York stock exchanges. This unification strengthened the company’s position in antiperspirant market