About Biscuits
The biscuits market refers to the global trade of baked, flour-based food products that are typically hard, flat, and unleavened. These products, also known as cookies or crackers. Biscuits are generally sweet in taste made from sugar or honey and some of their types are savory or salty in taste. Biscuits are one of the most famous and preferred packaged snacks around the globe. They can be mixed along with a variety of ingredients, which include, nuts, chocolate flavor, Choco chips, sandwich fillings, which include cream-based fillings of fruit, chocolate, and jam fillings. Biscuits are inexpensive, simple to prepare, and easily accessible. It has a lengthy shelf life and can be consumed for months. Biscuits has such as low-fat, gluten-free, low-carb, organic, and high-fiber biscuits, to attract consumers The rising demand for healthy and convenient snacks, coupled with increasing disposable incomes and urbanization.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
There are various market players including distributors and manufacturers are operating in this industry and are heavily investing in technology development. There are various new market players are entering this industry to capture market growth opportunities. The market leaders are investing in organic and non-organic strategic growth initiatives to become dominant in this industry. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Biscuits market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Kraft Foods (United States), MARS (United States), Nestle (Switzerland), Danone Group (France), Britannia Industries (India), Lotus Bakeries (Belgium), Mondelez International (United States), ITC Limited (India), Campbell Soup Company (United States) and The Kellogg Company (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Brutons Biscuit Company (United Kingdom), Ulker Biskuvi Sanayi (Turkey), Cornu AG (Switzerland), Yamazaki Baking Co., Ltd. (Japan) and Bahlsen GmbH & Co. KG (Germany).
Segmentation Overview
AMA Research has segmented the market of Global Biscuits market by Type (Cracker, Sweet and Savoury), Application (Dessert & Baking, Animal Feed, Nutraceuticals and Others) and Region.
On the basis of geography, the market of Biscuits has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online Sales Channels {E-Commerce Platform, Company Website} will boost the Biscuits market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging , the sub-segment i.e. Pouches will boost the Biscuits market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Flavours, the sub-segment i.e. Plain will boost the Biscuits market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing demand of Gluten-free and organic products
Market Growth Drivers:
Increase preference for convenient snacking & products and Rising demand of healthy Cookies
Challenges:
Demand for healthy snack bars
Restraints:
Rising awareness of sugar and fat content
Opportunities:
The rise of online platforms allows for personalized biscuit subscriptions and customized flavor options and Sustainable packaging solutions like biodegradable materials and eco-friendly manufacturing
Market Leaders and their expansionary development strategies
In October 2023, Pladis global (McVitie's Jaffa Cakes) partnered with coffee chain. McVitie's Jaffa Cakes collaborated with a popular coffee chain to offer limited-edition Jaffa Cake lattes and desserts, highlighting their versatility beyond standalone consumption.
In July 2023, Britannia Industries launched functional biscuits Good Day introduced biscuits enriched with probiotics and vitamins, appealing to health-conscious consumers seeking added nutritional value.
Key Target Audience
Venture Capitalists and Private Equity Firms, Potential Investors, Analysts and Strategic Business Planners, Manufacturers, Raw Material Suppliers and Government Regulatory and Research Organizations
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.