Industry Background:
Oats are richly nutritious grains, associated with the property of lowering blood cholesterol levels when consumed on a regular basis. It is majorly suitable for human consumption as rolled and steel cut oats or crushed into oatmeal or grounded to form oat flour
According to AMA Research, the market for Oats is expected to register a CAGR of 5.5% during the forecast period to 2027. This growth is primarily driven by Increasing disposable income, rising health awareness among working class people
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Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Forecast Period | 2022-2027 |
Volume Unit | N |
Value Unit | Value (USD Million) |
Key Companies in Study | The Quaker Oats Company (United States), Grain Millers (United States), Blue Lake Milling (Australia), Avena Food (Canada), Richardson International (Canada), Morning Foods (United Kingdom), Guilin Simieon Food Group (The Netherlands), Viz Branz (Singapore), The Kroger Co. (United States), Ernsts Foods (Shenzhen) (China) and Jordans, Dorset & Ryvita (England) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
Globally, a noticeable market trend is evident Growing Population Adopting Veganism i
. The Food Products sector in the Asia Pacific region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as The Quaker Oats Company (United States), Grain Millers (United States), Blue Lake Milling (Australia), Avena Food (Canada), Richardson International (Canada), Morning Foods (United Kingdom), Guilin Simieon Food Group (The Netherlands), Viz Branz (Singapore), The Kroger Co. (United States), Ernsts Foods (Shenzhen) (China) and Jordans, Dorset & Ryvita (England) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
In 2020, US food company Cedar's Foods has acquired Brekki for an undisclosed amount. Cedar's Foods benefits from the acquisition by expanding its product offering to include oats and combining the knowledge and expertise of Brekki employees. Brekki is a US-based company that offers dairy-free, ready-to-eat overnight oatmeal.
In 2020, Califia Farms, LLC launched Protein Oat, a fortified line of plant-based milk in the United States, to provide consumers with a healthier alternative to milk. and Recently, the Kroger Company, an American retail company, has developed its own range of oats. The company offers a wide range of oats and oat products to its consumers, varying in flavor and fiber content.The global oatmeal market is characterized with the presence of both large and small players. To sustain the competition, vendors must differentiate their offerings through a clear and unique value proposition. Some vendors are focusing on partnering with other players or acquiring a regional brand to increase their share of the market.
Market Drivers
- Increasing disposable income, rising health awareness among working class people
- Growing popularity worldwide in the form of breakfast cereals
- The increasing adoption of hypermarkets/supermarkets as well as online retail services
Market Trend
- Growing Population Adopting Veganism i
- Rising Trend of Ready to Eat Food
Restraints
- Surging Concerns regarding Added Preservatives
Opportunities
Players Inclination towards Enhancing the Production of Organic Oats
Challenges
Growth of Alternative Products such as Frozen Fruit and Fruit Puree
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Oats Study Sheds Light on
The Oats Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Oats industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Oats industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.