About Oats
Oats are richly nutritious grains, associated with the property of lowering blood cholesterol levels when consumed on a regular basis. It is majorly suitable for human consumption as rolled and steel cut oats or crushed into oatmeal or grounded to form oat flour. Oats are widely consumed breakfast cereal in all-region as a notorious breakfast option a numerous health benefits like lowering blood sugar levels, antioxidant-enriched, provides healthy bacteria, helps to manage weight, and also provides fiber and beta gluten which helps to reduce cholesterol. Oats are the wholegrain made from cereal plant and Avena Sativa which is harvested for food consumption, animal feed, and skin products. Moreover, the rising trend towards sustainable and natural farming practices drives the demand for oats-based feed solutions as an alternative to synthetic additives and genetically modified ingredients, aligning with consumer preferences for clean label products in animal agriculture. Furthermore, the increasing awareness of the importance of animal nutrition in optimizing meat, milk, and egg production efficiency fuels the adoption of oats-based feed formulations by livestock producers seeking to enhance the quality and quantity of their agricultural outputs.
Attributes | Details |
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Study Period | 2020-2032 |
Base Year | 2024 |
Unit | Value (USD Million) |
CAGR | 5.5% |
The global oatmeal market is characterized with the presence of both large and small players. To sustain the competition, vendors must differentiate their offerings through a clear and unique value proposition. Some vendors are focusing on partnering with other players or acquiring a regional brand to increase their share of the market. Analyst at AMA Research estimates that Global Vendors will contribute the maximum growth to Global Oats market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
The Quaker Oats Company (United States), Grain Millers (United States), Blue Lake Milling (Australia), Avena Food (Canada), Richardson International (Canada), Morning Foods (United Kingdom), Guilin Simieon Food Group (The Netherlands), Viz Branz (Singapore), The Kroger Co. (United States), Ernsts Foods (Shenzhen) (China) and Jordans, Dorset & Ryvita (England) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are General Mills (United States), Kellogg's (United States) and Nestle (Switzerland).
Segmentation Overview
AMA Research has segmented the market of Global Oats market by Type (Steel-Cut Oats, Rolled Oats, Instant Oats and Others), Application (Animal Feed, Consumer Food, Cosmetics and Others) and Region.
On the basis of geography, the market of Oats has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Asia Pacific region held largest market share in the year 2024. North America, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Distribution Channel, the sub-segment i.e. Online Channel will boost the Oats market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Population Adopting Veganism i and Rising Trend of Ready to Eat Food
Market Growth Drivers:
Increasing disposable income, rising health awareness among working class people and Growing popularity worldwide in the form of breakfast cereals
Challenges:
Growth of Alternative Products such as Frozen Fruit and Fruit Puree
Restraints:
Surging Concerns regarding Added Preservatives
Opportunities:
Increase in the consumption of flakes and bar and Rising desire for fine dining and shifting consumer dietary preferences
Market Leaders and their expansionary development strategies
In April 2023, Tirlán expanded its oat portfolio to include Organic Oat-Standing Functional Oat Flour. This flour is made using organic oats grown in Ireland without synthetic pesticides, herbicides, or fertilizers. It offers consistent viscosity during heating and cooling cycles and provides functional properties, clean labeling, whole grain benefits, and a clean oaty flavor. The flour helps manufacturers meet the demand for organic and natural oat products and improve the taste and texture of plant-based food and beverage products. It is particularly useful in dairy alternative applications.
In November 2023, Quaker, the official oatmeal sponsor of the NFL, has teamed up with and NFL Legend Eli Manning and chef Carla Hall to promote food security among children. They have launched the Quaker Pregrain Tour, featuring a tailgate truck visiting select NFL stadiums and a digital Quaker Playbook with 32 team-inspired recipes. Quaker is a part of PepsiCo and offers various products, including Quaker Oats and Quaker Chewy Granola Bars. GENYOUth is dedicated to promoting youth health and wellness.
Key Target Audience
Breakfast meal manufacturers, Oatmeal manufacturers, Retailers, wholesalers, E-commerce companies, Traders, importers and exporters, Investors, Research institutes and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.