Oats Market Scope
Oats are richly nutritious grains, associated with the property of lowering blood cholesterol levels when consumed on a regular basis. It is majorly suitable for human consumption as rolled and steel cut oats or crushed into oatmeal or grounded to form oat flour. Oats are widely consumed breakfast cereal in all-region as a notorious breakfast option a numerous health benefits like lowering blood sugar levels, antioxidant-enriched, provides healthy bacteria, helps to manage weight, and also provides fiber and beta gluten which helps to reduce cholesterol. Oats are the wholegrain made from cereal plant and Avena Sativa which is harvested for food consumption, animal feed, and skin products. Moreover, the rising trend towards sustainable and natural farming practices drives the demand for oats-based feed solutions as an alternative to synthetic additives and genetically modified ingredients, aligning with consumer preferences for clean label products in animal agriculture. Furthermore, the increasing awareness of the importance of animal nutrition in optimizing meat, milk, and egg production efficiency fuels the adoption of oats-based feed formulations by livestock producers seeking to enhance the quality and quantity of their agricultural outputs.
Attributes | Details |
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Study Period | 2020-2032 |
Base Year | 2024 |
Largest Market | Asia Pacific |
Unit | Value (USD Million) |
Key Companies Profiled | The Quaker Oats Company (United States), Grain Millers (United States), Blue Lake Milling (Australia), Avena Food (Canada), Richardson International (Canada), Morning Foods (United Kingdom), Guilin Simieon Food Group (The Netherlands), Viz Branz (Singapore), The Kroger Co. (United States), Ernsts Foods (Shenzhen) (China) and Jordans, Dorset & Ryvita (England) |
CAGR | 5.5% |
The global oatmeal market is characterized with the presence of both large and small players. To sustain the competition, vendors must differentiate their offerings through a clear and unique value proposition. Some vendors are focusing on partnering with other players or acquiring a regional brand to increase their share of the market. Research Analyst at AMA estimates that Global Vendors will contribute to the maximum growth of Global Oats market throughout the predicted period.
The Quaker Oats Company (United States), Grain Millers (United States), Blue Lake Milling (Australia), Avena Food (Canada), Richardson International (Canada), Morning Foods (United Kingdom), Guilin Simieon Food Group (The Netherlands), Viz Branz (Singapore), The Kroger Co. (United States), Ernsts Foods (Shenzhen) (China) and Jordans, Dorset & Ryvita (England) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are General Mills (United States), Kellogg's (United States) and Nestle (Switzerland).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Oats market by Type , by Application (Animal Feed, Consumer Food, Cosmetics and Others) and Region with country level break-up.
On the basis of geography, the market of Oats has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Asia Pacific region held largest market share in the year 2024. North America on the other hand stood as second largest market due to the presence of key companies into the region and high technological advancement.
Market Leaders and their expansionary development strategies
In April 2023, Tirlán expanded its oat portfolio to include Organic Oat-Standing Functional Oat Flour. This flour is made using organic oats grown in Ireland without synthetic pesticides, herbicides, or fertilizers. It offers consistent viscosity during heating and cooling cycles and provides functional properties, clean labeling, whole grain benefits, and a clean oaty flavor. The flour helps manufacturers meet the demand for organic and natural oat products and improve the taste and texture of plant-based food and beverage products. It is particularly useful in dairy alternative applications.
In November 2023, Quaker, the official oatmeal sponsor of the NFL, has teamed up with and NFL Legend Eli Manning and chef Carla Hall to promote food security among children. They have launched the Quaker Pregrain Tour, featuring a tailgate truck visiting select NFL stadiums and a digital Quaker Playbook with 32 team-inspired recipes. Quaker is a part of PepsiCo and offers various products, including Quaker Oats and Quaker Chewy Granola Bars. GENYOUth is dedicated to promoting youth health and wellness.
Influencing Trend:
Growing Population Adopting Veganism i and Rising Trend of Ready to Eat Food
Market Growth Drivers:
Increasing disposable income, rising health awareness among working class people and Growing popularity worldwide in the form of breakfast cereals
Challenges:
Growth of Alternative Products such as Frozen Fruit and Fruit Puree
Restraints:
Surging Concerns regarding Added Preservatives
Opportunities:
Increase in the consumption of flakes and bar and Rising desire for fine dining and shifting consumer dietary preferences
Key Target Audience
Breakfast meal manufacturers, Oatmeal manufacturers, Retailers, wholesalers, E-commerce companies, Traders, importers and exporters, Investors, Research institutes and Others