About Email Tracking Software
Email Tracking Software sends the mails spontaneously without requiring the parties to be available at the same instant. It also leaves a written copy of the mails sent that can be filed away. It is much cheaper than the manual system. Email tracking software provides security and confidentiality about the entire organization's mail transaction. The use of the email tracking software to reduce the conflict of the user and wastage of time has driven its demand.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
High Growth Market | Asia Pacific |
Unit | Value (USD Million) |
Global email tracking software market is fragmented due to the presence of several software providers. The level of competition among the companies in the email tracking software market is intense and software providers focus on developing new technologies and offering customization to the customers. During the coming years, a number of companies will also follow partnership, merger, acquisition and other strategies to sustain in this competitive market. Analyst at AMA Research estimates that United States and European Players will contribute the maximum growth to Global Email Tracking Software market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Outreach Inc. (United States), Cirrus Insight (United States), HubSpot (United States), SalesLoft (United States), Yesware (United States), Boomerang (United States), AtomPark Software (Ukraine), Salesforce Pardot (United States), Mailchimp (United States), Zoho Campaigns(United States), Salesmate (United States), SendHippo (United States), Zapier (United States), Bananatag Systems (Canada) and Apex Pacific (Australia) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Nimble (United States), Right Inbox (United States), SalesHandy (India), Mailtrack (Spain), Streak (United States) and MailTag (United States).
Segmentation Overview
AMA Research has segmented the market of Global Email Tracking Software market by and Region.
On the basis of geography, the market of Email Tracking Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North Ameroca region held largest market share in the year 2023. Europe, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Deployment Mode, the sub-segment i.e. On-Premises will boost the Email Tracking Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Software Subscription, the sub-segment i.e. Monthly will boost the Email Tracking Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End Users, the sub-segment i.e. Large Enterprises will boost the Email Tracking Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Email Service Type, the sub-segment i.e. Web Based Email will boost the Email Tracking Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Adoption of Cloud Deployment for Email Tracking Software
Market Growth Drivers:
Highly Growing In Importance And Popularity Of Social Media Marketing and Increasing Use By Marketers And Salespeople
Challenges:
Email Tracking Blockers Installed By Users
Restraints:
Data Privacy and Security Breach Concerns
Opportunities:
Increasing Competitiveness Among End User Industries To Serve Clients More Efficiently In Order To Improve Their Quality And Efficiency Of Service and Benefit of User Getting Separate List For Mail From Inbox And Spam
Market Leaders and their expansionary development strategies
In October 2023, Mailshake acquired Notify.io, a notification management platform, to expand its email tracking and outreach capabilities. Mailshake's acquisition of Notify.io holds significant potential for the email marketing landscape. By offering a comprehensive omnichannel engagement platform with data-driven insights, Mailshake can create a more powerful and valuable marketing solution for its users. However, successful integration, strategic pricing, and maintaining focus on core strengths will be key factors in determining the long-term success of this move.
In August 2023, Streak launched a new feature for tracking email opens based on recipient location, providing insights into engagement across different regions. Streak's location-based email open tracking feature represented a valuable addition to their platform, empowering marketers to gain deeper audience insights and optimize their email campaigns for regional engagement. As email tracking technology evolves, incorporating additional layers of data and personalization tools can further enhance campaign effectiveness and drive deeper audience connections.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Email Tracking Software Providers, Cloud Service Providers, Private Equity Firms, Government Regulatory, Research Organizations and End User Industry
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.