About Gamification Software
Gamification software is a platform used for applying game mechanics to non-game contexts in order to boost engagement and successful end-results. Gamification software has multiple other uses in business contexts. Gamification software can be used independently or it can integrate with other marketing tools, such as loyalty management software or brand advocacy software.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 25.85% |
This is one of the highly emerging markets and fragmented by key market players who are highly focusing on production technologies, improving efficiency, service life, and others. There are various companies that are investing in these technologies. These market players are highly investing in market growth strategies such as service development, new technology enhancement, and others. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Gamification Software market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Microsoft Corporation (United States), SAP (Germany), Centrical (United States), Badgeville, Inc (United States), Influitive Corporation (Canada), Hoopla (United States), LevelEleven (United States), Agile CRM (United States), Qstream (United States) and Funifier Inc. (Canada) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are CloudApps Limited (United Kingdom) and Plecto (Denmark).
Segmentation Overview
AMA Research has segmented the market of Global Gamification Software market by , Application (SMEs and Large Enterprises) and Region.
On the basis of geography, the market of Gamification Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Industry Vertical, the sub-segment i.e. Education will boost the Gamification Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment Model, the sub-segment i.e. Cloud-Based will boost the Gamification Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Enterprise-Driven will boost the Gamification Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers:
Increased Need for Customer & Employee Engagement and Providing Lucrative Offers to the Customers and Consumers
Challenges:
Lack of Awareness regarding Gamification Merits and Gamification is Not Good for Long Term
Restraints:
High Cost of Software
Opportunities:
Technological Development Such as Artificial Intelligence and Others and Digitization of Businesses Creating Opportunities for Gamification Software
Market Leaders and their expansionary development strategies
In October 2023, Microsoft partnered with Bunch to integrate Bunch's game-based group video chat features into Microsoft Teams.
In September 2023, Cognizant launched Amplifi Gamified Learning, a platform that uses gamification elements to improve employee engagement and learning outcomes.
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analyst and Strategic Business Planners, Gamification Software Providers, Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.