What is Sales Intelligence Software Market?
Sales Intelligence Software is used by companies to increase sales and improve sales processes for internal and external data. These software work strategically to build the pipeline and are designed primarily for sales development representatives and business development representatives to improve customer targeting and connect rates. This software provides information and insights about prospects that help salespeople keep up to date with clients and identify new leads to reach out to. The increasing competition among the end-user industries has driven the demand for sales intelligence software.
The market study is being classified by Type (Cloud Based and Web Based), by Application (Lead Management, Data Management, Analytics and Reporting and Others) and major geographies with country level break-up.
Dun & Bradstreet (United States), EverString (United States), DemandFarm (India), LinkedIn Sales Navigator (United States), DiscoverOrg (United States), InsideView (United States), Artesian Solutions (England), Oracle (United States), Gryphon Networks, LeadGenius (United States) and Infogroup (United States) are some of the key players profiled in the study.
The sales intelligence software market is fragmented and it has been observed that most of the companies are upgrading software updating with new features. They rely on strategies such as mergers & acquisitions, product development, geographical expansion, technological innovation and sourcing strategies to enhance their market share.
Segment Analysis
Analyst at AMA have segmented the market study of Global Sales Intelligence Software market by Type, Application and Region.
On the basis of geography, the market of Sales Intelligence Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Ease To Prospect New Contacts And Augment Contact Records With Missing Information
- Compiling Lead Activity In Lead Records
Market Trend
- Software Integration With AI And ML Technologies
Restraints
- Complexities Involved In Maintaining Data Integrity
Opportunities
- Increasing Demand For Techno-Graphics To Identify Buying Intent And Improve Targeting
- Adoption of Cloud-based Sales Intelligence Software
Challenges
- Accuracy Of Customer Contact Information
Market Leaders and some development strategies
In December 2019, DiscoverOrg completed acquisition of Zoom Information, Inc. (ZoomInfo). This merger provide sales, marketing, and recruiting professionals’ access to the most trusted and comprehensive B2B data available in the market.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Sales Intelligence Software Providers, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End Use Industry