About Digital Badges
A digital badge is a validated indicator of accomplishment, skill, quality, or interest that can be earned in several learning environments. The technology is being widely used in academic institutions and corporates for the continuous assessment of the personnel skills and knowledge. The technology is displayed as the badge in the image file allowing users to monitor their achievements. The integration of blockchain technology into digital badges is also estimated to propel the Global digital badge market growth. However, Increasing online certification is encouraging of adoption of digital badges and has also helped older employees cope with the advancement of technology by using game theory.
Attributes | Details |
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Study Period | 2018-2032 |
Base Year | 2023 |
Unit | Value (USD Million) |
Digital Badges is a semi consolidated market due to the presence of less players. The players are focusing on strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Digital Badges market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Credly (United States), Accredible (United States), Accreditrust (United States), Badgecraft (Lithuania), Badgelist (United States), Basno (United States), Be Badges (Belgium), Bestr (Italy), Concentric Sky (United States), Discendum (Finland), EbizON (India), Forall Systems (United States) and LearningTimes(United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Nocti Business Solutions (United States), Portfolium (United States), ProExam (United States) and Youtopia (United States).
Segmentation Overview
AMA Research has segmented the market of Global Digital Badges market by Type (Platform and Services), Application (Military, Entertainment Game, Education and Other) and Region.
On the basis of geography, the market of Digital Badges has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End users, the sub-segment i.e. Academic [K-12 and Higher Education] and Corporate [SMEs and Large Enterprises] will boost the Digital Badges market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Type of Badges, the sub-segment i.e. Participation Badges will boost the Digital Badges market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
The Advent of Professional Development Programs by ERP Providers and Growing Trends towards Gamification
Market Growth Drivers:
Rising Demand for Social Learning and Digital Learning through Online Mode, Increasing Penetration of Social Media platforms and Increasing Focus of Professionals towards Upgrading their Skills
Challenges:
Lack of Universal Acceptability across Institutions & Countries and Budget Constraints for most of the Educational Institutions
Restraints:
Paucity of Robust Infrastructure in Emerging Countries and Slow Pace Adoption of Digital Credential Programs
Opportunities:
Growing Emphasis on Life Long Earning by Professionals and Introduction of Gamification in Education Industry
Market Leaders and their expansionary development strategies
In November 2023, The Hospice and Palliative Credentialing Center (HPCC) announced the launch of its digital badging program. HPCC partnered with Credly, an end-to-end solution for issuing and managing digital credentials, to deliver badges to its certificants.
In November 2023, Oreilly, Launched Digital Badges for Expert-Led Learning and Training Platform. Learners who complete 80% or more of any course available on the O’Reilly learning platform has earn a digital badge along with a certificate of completion. For courses that include a skills assessment, learners must score 70% or higher to unlock a completion badge.
July 2017, Louisville internal data Governance group and the office of civic innovation have launched internal certification for the employees allowing them to learn new skills in their city.
Key Target Audience
Digital badge platform providers, IT service providers, Badge issuers, Digital badge displayers, Digital badge designers, Cloud service providers, Consultants/consultancies/advisory firms and Training and education service providers
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.