About K-12 Educational Technology
K-12 educational technology is the use of technical resources in education system with the purpose of improving the quality of education. There are various ways and means by which technology is used in its optimum capacity to enhance educational experiences such as E-learning, computer learning, m-learning and other smart educational tool.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Competition among existing players is due to the K-12 Educational Technology market share occupied by leading players. The industry leader is engaged in offering innovative and superior quality products to cater to the ever-growing demand for K-12 Educational Technology Market. The companies are implementing strategic activities such as acquisitions and mergers along with collaboration with companies in other industries to aid them in improving sustenance and maintaining their competitive advantage. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global K-12 Educational Technology market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Chungdahm Learning [South Korea], Dell [United States], Educomp Solutions [India], Next Education [India], Samsung [South Korea], TAL Education Group [ China], Tata Class Edge [India], Adobe Systems [ United States], Blackboard [United States], BenQ [Taiwan ], Cengage Learning [United States], D2L [Canada], Ellucian [United States], IBM []United States, Intel [United States], Knewton [United States], Mcmillan Learning [United States], McGraw-Hill Education [United States], Microsoft [United States], Oracle [United States], Pearson Education [United Kingdom], Promethean World [United States], Saba Software [ United States] and Smart Technologies [Canada] are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Google [United States], DreamBox [United States], Discovery, Inc [United States], Cisco Systems [United States], Instructure [United States], Echo360, Inc [United States], Fujitsu [Japan], Jenzabar [United States], Promethean World [United States] and Ellucian [United States].
Segmentation Overview
AMA Research has segmented the market of Global K-12 Educational Technology market by , Application (Learning Management, Classroom Management, Assessment and Evaluation, Curriculum Design and Content Delivery, Communication and Collaboration and Others) and Region.
On the basis of geography, the market of K-12 Educational Technology has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Deployment Mode, the sub-segment i.e. Cloud-Based will boost the K-12 Educational Technology market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Offering, the sub-segment i.e. Hardware (Tablets, Laptops, Interactive Whiteboards, Others) will boost the K-12 Educational Technology market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Pre-Primary School will boost the K-12 Educational Technology market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Improvement in E-reading Technology and Rising Visual Learning
Market Growth Drivers:
Rising Internet Penetration and Growing Educational Start-up Applications and Emergence of Advance Educational Technologies in International School
Challenges:
Maintaining a Team of Competent Educational Technologists and Lack of Effective Explanatory Option in Content
Restraints:
High Cost of Technology and Data Privacy and Security Concern
Opportunities:
Favorable Government initiatives to Support K-12 Technology and Rising Disposable Income and Education Budget in Emerging Economies
Market Leaders and their expansionary development strategies
In November 2018, Google acquired Workbench, a Baltimore-based company that provides an online library of lessons and projects. Financial terms of the agreement were not disclosed.
In February 2024, ASUS launched the latest BR series ruggedized laptops for K-12 Education. Engineered to withstand the daily challenges of classroom activity and meet the highest standards of durability, these laptops champion our commitment to reliability and user-centric design making them an ideal choice for active young learners.
K-12 education technology service providers are abide by the regulatory guidelines imposed by their respective countries or by data protection agencies such as General Data Protection Regulation (GDPR) in EU (European Union), Convention on Cyber Security and Personal Data protection across Africa Union and Ibero-American Data Protection Network (RIPD) in Latin America. In case of data breach by any organization, GDPR enforces a fine either between 2% to 4% of their annual global turnover or up €20 million.
Key Target Audience
Education Technology Service Providers, Potential Technology Investors, Government Agencies and Research Institutes
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.