About K-12 Testing and Assessment
K-12 testing and assessment refer to the use of technical resources in the education system with an aim to improve the quality of education. K-12 testing and education market has high growth prospects owing to technological advancement and rising practice of new technologies in the education system. Further, growth in e-commerce and awareness about education expected to potentially grow the market. In addition, the popularity of blended learning and increasing adoption of cloud-based testing and assessment solutions expected to drive the demand for K-12 testing and assessment solutions over the forecasted period.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Number of players are present in the market hence fragmented nature of the market. Market players are focusing on technological development in E-Learning. In addition, increasing demand from the developing economies owing to growth in the education sector generating lucrative opportunities for the market players engaged in the K-12 testing and assessment. Analyst at AMA Research estimates that United States, United Kingdom Vendors will contribute the maximum growth to Global K-12 Testing and Assessment market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
CogniFit (United States), Edutech (United Arab Emirates), ETS (United States), MeritTrac (India), Pearson Education (United Kingdom), Scantron (United States), GL Assessment (United Kingdom), NWEA (United States), LearningMate Solutions Pvt Ltd. (United States) and EdTech Update (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Measured Progress (United States), Questar Assessment (United States), Literatu (Australia), UMeWorld (Hong Kong) and Others.
Segmentation Overview
AMA Research has segmented the market of Global K-12 Testing and Assessment market by Type (Blended Method, Online Method and Traditional Method), Application (Pre-Primary School, Primary School, Middle School and High School) and Region.
On the basis of geography, the market of K-12 Testing and Assessment has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Technology , the sub-segment i.e. Hardware will boost the K-12 Testing and Assessment market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Software, the sub-segment i.e. Document Management Systems will boost the K-12 Testing and Assessment market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Hardware, the sub-segment i.e. Interactive Displays will boost the K-12 Testing and Assessment market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Advancement in the E-Learning Technology and Growing Popularity of Blended Learning among Educational Institutes
Market Growth Drivers:
Favorable Government Initiatives to Support K-12 Technology, Growing Use of Games as Advancement in the E-Learning Technology and Rising Adoption of Online Testing and Assessment Tools in Schools
Challenges:
Reluctance of Adopting New Technologies by Educational Institutes
Restraints:
Lack of Skilled Trainers and Instructors and Issues Related With Interoperability of Cloud-Based Systems
Opportunities:
Increasing Adoption of Cloud-Based Testing and Assessment Solutions and Rising Demand from the Developing Economies Owing To Growth in Education Sector
Market Leaders and their expansionary development strategies
In August 2022, Sanoma completes the acquisition of Pearson’s local K12 learning content business in Italy and its exam preparation business in Germany, and consequently updates its Outlook for 2022.
In February 2023, Workforce solutions provider Ancora has developed a new relationship with McGraw Hill to launch Ancora High School. The flexible, individualized and 100% online learning experience is open to learners aged 18 or older who have completed 9th grade. Students can apply on a rolling basis throughout the year and complete coursework on their own timeframe. Ancora High School is an online high school that offers a Texas high school diploma and is accredited by CogniaTM.
Key Target Audience
K-12 testing and assessment Companies, Technology Providers, Potential Investors, Government and Other Regulatory Bodies, Research Institutes and Organizations, Market Research Firms and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.