About Gaming and Traditional Sports Betting
Gaming and traditional sports betting is a type of gambling. Betting is placed on the outcomes of sports events like horse racing, cricket, football, etc. Gambling on sports shows fans’ loyalty towards the particular team, player, or sports. The increasing use of technology has accelerated the sports betting market as the companies are offering online betting on traditional sports events and esports. The growing trend of esports has created significant opportunities for the sport betting market worldwide due to the growing interest of young people in video games compared to traditional sports.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United Kingdom Vendors will contribute the maximum growth to Global Gaming and Traditional Sports Betting market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Betway (SGHC Limited) (France), 888sport (United Kingdom), BetVictor (United Kingdom), Betfair (United Kingdom), 1X Corp N.V (Cyprus), Bwin (Austria), BetOnline (Panama), DraftKings (United States), FanDuel (United States) and Rivalry Ltd. (United Kingdom) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Gaming and Traditional Sports Betting market by Type (Pre-Game Betting and In-Play Betting) and Region.
On the basis of geography, the market of Gaming and Traditional Sports Betting has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Place, the sub-segment i.e. Land-Based Establishments will boost the Gaming and Traditional Sports Betting market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sports, the sub-segment i.e. Cricket will boost the Gaming and Traditional Sports Betting market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Emerging Trend of Esports Betting and Use of AR and VR in Betting
Market Growth Drivers:
Growing Popularity of Sports Betting and Increased Mobile Games Across the Globe
Challenges:
Gaming operators need to implement measures to prevent underage gambling, identify and assist problem gamblers, and ensure fair gaming practices
Restraints:
Government Regulations and Ban on Sports Betting
Opportunities:
Increasing Legal Sports Betting and Most Gambling on Horse Racing Across the Globe
In April 2021, Super Group, the parent company of Betway entered into a merger with Sports Entertainment Acquisition Corp. for the expansion in the online sports betting and gaming market in the US.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Gaming and Traditional Sports Betting Providers, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.