Global Over the Top (OTT) Platforms Market

Over the Top (OTT) Platforms Comprehensive Study by Functionality (Content delivery, Live streaming features, VOD hosting capabilities, Video monetization, Video API, Reliable security tools), Services (OTT Television, OTT Video, OTT Messaging, OTT Voice Calling), Devices (Desktop, Mobile, Laptops, Tablets) Players and Region - Global Market Outlook to 2030

Over the Top (OTT) Platforms Market by XX Submarkets | Forecast Years 2024-2030  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
Market Snapshot:
OTT platform becomes a more popular online channel. Users can create their own OTT media streaming services using over-the-top (OTT) platforms. Because content creators may share their work without using traditional cable or broadcast platforms, in addition, most services do not require viewers to buy or install any proprietary hardware in order to use them. Subscription management, built-in advertising, and content management are some of the features available on these platforms, which power popular internet streaming services. While the majority of OTT platforms are designed to let users develop video-based streaming services, several also allow users to construct audio-based streaming services.

Highlights from Over the Top (OTT) Platforms Market Study
AttributesDetails
Study Period2018-2030
Base Year2023
UnitValue (USD Million)


The key Vendors profiled in the report are Infobip (United Kingdom), C360 Technologies (United States), IRIS.TV (United States), VideoAmp (United States), Innovid (United States), Netflix (United States), Setplex (United States), Pluto TV (United States), TripleLift (United States), ivi.tv (United States) and Kaltura (United States). Additionally, other players that are part of this comprehensive study are Conviva (United States), Hotstar (India) and viaccess-orca (United States).

Geographic Breakdown and Segment Analysis
The Global Over the Top (OTT) Platforms market presents a comprehensive analysis of the Over the Top (OTT) Platforms market and by geography (North America, South America, Europe, Asia-Pacific and MEA) along with country level break-up. This section of our report presents a realistic picture of the Global Over the Top (OTT) Platforms industry. Investors and Vendors can easily understand the inherent opportunities and challenges for their products in geographical region of interest. For instance, while the holds majority of market share of the Over the Top (OTT) Platforms market

Analyst at AMA have segmented the market study of Global Over the Top (OTT) Platforms market by Type, Application and Region.

Influencing Trend:
Continuous Growing Popularity Of Connected Tv

Market Growth Drivers:
Increase In Penetration Of Internet and Availability Of Wide Range Of OTT Platform On Internet

Challenges:
Poor Network Quality In Rural Area and Intense Competition Among Competitors

Restraints:
Limited Free Trial And High Cost Of Subscription

Opportunities:
Rapid Increase In Video Consumption And Rapidly Digitalizing and Rising Number Of Over The Top Service Provider

Market Developments Activities:
In May 2023, WarnerMedia and Discovery completed their merger to form Warner Bros. Discovery, a global entertainment powerhouse with a vast portfolio of content, including HBO, Warner Bros., CNN, and DC Comics.
In September 2023, Amazon Prime Video launches live sports streaming service in India: Amazon Prime Video expands its offerings by launching a live sports streaming service in India, catering to the country's passionate sports fans.



The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. The app providers are advancing the feature of the app for competitive advantage.

Key Target Audience
Over the Top (OTT) Platforms Provider, New Entrants and Investors, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others

Report Objectives / Segmentation Covered

By Functionality
  • Content delivery
  • Live streaming features
  • VOD hosting capabilities
  • Video monetization
  • Video API
  • Reliable security tools

By Services
  • OTT Television
  • OTT Video
  • OTT Messaging
  • OTT Voice Calling

By Devices
  • Desktop
  • Mobile
  • Laptops
  • Tablets

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Increase In Penetration Of Internet
      • 3.2.2. Availability Of Wide Range Of OTT Platform On Internet
    • 3.3. Market Challenges
      • 3.3.1. Poor Network Quality In Rural Area
      • 3.3.2. Intense Competition Among Competitors
    • 3.4. Market Trends
      • 3.4.1. Continuous Growing Popularity Of Connected Tv
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Over the Top (OTT) Platforms, by Functionality, Services , Devices and Region (value) (2018-2023)
    • 5.1. Introduction
    • 5.2. Global Over the Top (OTT) Platforms (Value)
      • 5.2.1. Global Over the Top (OTT) Platforms by: Functionality (Value)
        • 5.2.1.1. Content delivery
        • 5.2.1.2. Live streaming features
        • 5.2.1.3. VOD hosting capabilities
        • 5.2.1.4. Video monetization
        • 5.2.1.5. Video API
        • 5.2.1.6. Reliable security tools
      • 5.2.2. Global Over the Top (OTT) Platforms by: Devices (Value)
        • 5.2.2.1. Desktop
        • 5.2.2.2. Mobile
        • 5.2.2.3. Laptops
        • 5.2.2.4. Tablets
      • 5.2.3. Global Over the Top (OTT) Platforms Region
        • 5.2.3.1. South America
          • 5.2.3.1.1. Brazil
          • 5.2.3.1.2. Argentina
          • 5.2.3.1.3. Rest of South America
        • 5.2.3.2. Asia Pacific
          • 5.2.3.2.1. China
          • 5.2.3.2.2. Japan
          • 5.2.3.2.3. India
          • 5.2.3.2.4. South Korea
          • 5.2.3.2.5. Taiwan
          • 5.2.3.2.6. Australia
          • 5.2.3.2.7. Rest of Asia-Pacific
        • 5.2.3.3. Europe
          • 5.2.3.3.1. Germany
          • 5.2.3.3.2. France
          • 5.2.3.3.3. Italy
          • 5.2.3.3.4. United Kingdom
          • 5.2.3.3.5. Netherlands
          • 5.2.3.3.6. Rest of Europe
        • 5.2.3.4. MEA
          • 5.2.3.4.1. Middle East
          • 5.2.3.4.2. Africa
        • 5.2.3.5. North America
          • 5.2.3.5.1. United States
          • 5.2.3.5.2. Canada
          • 5.2.3.5.3. Mexico
  • 6. Over the Top (OTT) Platforms: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2023)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Infobip (United Kingdom)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. C360 Technologies (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. IRIS.TV (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. VideoAmp (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Innovid (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Netflix (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Setplex (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Pluto TV (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. TripleLift (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Ivi.tv (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
      • 6.4.11. Kaltura (United States)
        • 6.4.11.1. Business Overview
        • 6.4.11.2. Products/Services Offerings
        • 6.4.11.3. Financial Analysis
        • 6.4.11.4. SWOT Analysis
  • 7. Global Over the Top (OTT) Platforms Sale, by Functionality, Services , Devices and Region (value) (2025-2030)
    • 7.1. Introduction
    • 7.2. Global Over the Top (OTT) Platforms (Value)
      • 7.2.1. Global Over the Top (OTT) Platforms by: Functionality (Value)
        • 7.2.1.1. Content delivery
        • 7.2.1.2. Live streaming features
        • 7.2.1.3. VOD hosting capabilities
        • 7.2.1.4. Video monetization
        • 7.2.1.5. Video API
        • 7.2.1.6. Reliable security tools
      • 7.2.2. Global Over the Top (OTT) Platforms by: Devices (Value)
        • 7.2.2.1. Desktop
        • 7.2.2.2. Mobile
        • 7.2.2.3. Laptops
        • 7.2.2.4. Tablets
      • 7.2.3. Global Over the Top (OTT) Platforms Region
        • 7.2.3.1. South America
          • 7.2.3.1.1. Brazil
          • 7.2.3.1.2. Argentina
          • 7.2.3.1.3. Rest of South America
        • 7.2.3.2. Asia Pacific
          • 7.2.3.2.1. China
          • 7.2.3.2.2. Japan
          • 7.2.3.2.3. India
          • 7.2.3.2.4. South Korea
          • 7.2.3.2.5. Taiwan
          • 7.2.3.2.6. Australia
          • 7.2.3.2.7. Rest of Asia-Pacific
        • 7.2.3.3. Europe
          • 7.2.3.3.1. Germany
          • 7.2.3.3.2. France
          • 7.2.3.3.3. Italy
          • 7.2.3.3.4. United Kingdom
          • 7.2.3.3.5. Netherlands
          • 7.2.3.3.6. Rest of Europe
        • 7.2.3.4. MEA
          • 7.2.3.4.1. Middle East
          • 7.2.3.4.2. Africa
        • 7.2.3.5. North America
          • 7.2.3.5.1. United States
          • 7.2.3.5.2. Canada
          • 7.2.3.5.3. Mexico
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Over the Top (OTT) Platforms: by Functionality(USD Million)
  • Table 2. Over the Top (OTT) Platforms Content delivery , by Region USD Million (2018-2023)
  • Table 3. Over the Top (OTT) Platforms Live streaming features , by Region USD Million (2018-2023)
  • Table 4. Over the Top (OTT) Platforms VOD hosting capabilities , by Region USD Million (2018-2023)
  • Table 5. Over the Top (OTT) Platforms Video monetization , by Region USD Million (2018-2023)
  • Table 6. Over the Top (OTT) Platforms Video API , by Region USD Million (2018-2023)
  • Table 7. Over the Top (OTT) Platforms Reliable security tools , by Region USD Million (2018-2023)
  • Table 8. Over the Top (OTT) Platforms: by Devices(USD Million)
  • Table 9. Over the Top (OTT) Platforms Desktop , by Region USD Million (2018-2023)
  • Table 10. Over the Top (OTT) Platforms Mobile , by Region USD Million (2018-2023)
  • Table 11. Over the Top (OTT) Platforms Laptops , by Region USD Million (2018-2023)
  • Table 12. Over the Top (OTT) Platforms Tablets , by Region USD Million (2018-2023)
  • Table 13. South America Over the Top (OTT) Platforms, by Country USD Million (2018-2023)
  • Table 14. South America Over the Top (OTT) Platforms, by Functionality USD Million (2018-2023)
  • Table 15. South America Over the Top (OTT) Platforms, by Services USD Million (2018-2023)
  • Table 16. South America Over the Top (OTT) Platforms, by Devices USD Million (2018-2023)
  • Table 17. Brazil Over the Top (OTT) Platforms, by Functionality USD Million (2018-2023)
  • Table 18. Brazil Over the Top (OTT) Platforms, by Services USD Million (2018-2023)
  • Table 19. Brazil Over the Top (OTT) Platforms, by Devices USD Million (2018-2023)
  • Table 20. Argentina Over the Top (OTT) Platforms, by Functionality USD Million (2018-2023)
  • Table 21. Argentina Over the Top (OTT) Platforms, by Services USD Million (2018-2023)
  • Table 22. Argentina Over the Top (OTT) Platforms, by Devices USD Million (2018-2023)
  • Table 23. Rest of South America Over the Top (OTT) Platforms, by Functionality USD Million (2018-2023)
  • Table 24. Rest of South America Over the Top (OTT) Platforms, by Services USD Million (2018-2023)
  • Table 25. Rest of South America Over the Top (OTT) Platforms, by Devices USD Million (2018-2023)
  • Table 26. Asia Pacific Over the Top (OTT) Platforms, by Country USD Million (2018-2023)
  • Table 27. Asia Pacific Over the Top (OTT) Platforms, by Functionality USD Million (2018-2023)
  • Table 28. Asia Pacific Over the Top (OTT) Platforms, by Services USD Million (2018-2023)
  • Table 29. Asia Pacific Over the Top (OTT) Platforms, by Devices USD Million (2018-2023)
  • Table 30. China Over the Top (OTT) Platforms, by Functionality USD Million (2018-2023)
  • Table 31. China Over the Top (OTT) Platforms, by Services USD Million (2018-2023)
  • Table 32. China Over the Top (OTT) Platforms, by Devices USD Million (2018-2023)
  • Table 33. Japan Over the Top (OTT) Platforms, by Functionality USD Million (2018-2023)
  • Table 34. Japan Over the Top (OTT) Platforms, by Services USD Million (2018-2023)
  • Table 35. Japan Over the Top (OTT) Platforms, by Devices USD Million (2018-2023)
  • Table 36. India Over the Top (OTT) Platforms, by Functionality USD Million (2018-2023)
  • Table 37. India Over the Top (OTT) Platforms, by Services USD Million (2018-2023)
  • Table 38. India Over the Top (OTT) Platforms, by Devices USD Million (2018-2023)
  • Table 39. South Korea Over the Top (OTT) Platforms, by Functionality USD Million (2018-2023)
  • Table 40. South Korea Over the Top (OTT) Platforms, by Services USD Million (2018-2023)
  • Table 41. South Korea Over the Top (OTT) Platforms, by Devices USD Million (2018-2023)
  • Table 42. Taiwan Over the Top (OTT) Platforms, by Functionality USD Million (2018-2023)
  • Table 43. Taiwan Over the Top (OTT) Platforms, by Services USD Million (2018-2023)
  • Table 44. Taiwan Over the Top (OTT) Platforms, by Devices USD Million (2018-2023)
  • Table 45. Australia Over the Top (OTT) Platforms, by Functionality USD Million (2018-2023)
  • Table 46. Australia Over the Top (OTT) Platforms, by Services USD Million (2018-2023)
  • Table 47. Australia Over the Top (OTT) Platforms, by Devices USD Million (2018-2023)
  • Table 48. Rest of Asia-Pacific Over the Top (OTT) Platforms, by Functionality USD Million (2018-2023)
  • Table 49. Rest of Asia-Pacific Over the Top (OTT) Platforms, by Services USD Million (2018-2023)
  • Table 50. Rest of Asia-Pacific Over the Top (OTT) Platforms, by Devices USD Million (2018-2023)
  • Table 51. Europe Over the Top (OTT) Platforms, by Country USD Million (2018-2023)
  • Table 52. Europe Over the Top (OTT) Platforms, by Functionality USD Million (2018-2023)
  • Table 53. Europe Over the Top (OTT) Platforms, by Services USD Million (2018-2023)
  • Table 54. Europe Over the Top (OTT) Platforms, by Devices USD Million (2018-2023)
  • Table 55. Germany Over the Top (OTT) Platforms, by Functionality USD Million (2018-2023)
  • Table 56. Germany Over the Top (OTT) Platforms, by Services USD Million (2018-2023)
  • Table 57. Germany Over the Top (OTT) Platforms, by Devices USD Million (2018-2023)
  • Table 58. France Over the Top (OTT) Platforms, by Functionality USD Million (2018-2023)
  • Table 59. France Over the Top (OTT) Platforms, by Services USD Million (2018-2023)
  • Table 60. France Over the Top (OTT) Platforms, by Devices USD Million (2018-2023)
  • Table 61. Italy Over the Top (OTT) Platforms, by Functionality USD Million (2018-2023)
  • Table 62. Italy Over the Top (OTT) Platforms, by Services USD Million (2018-2023)
  • Table 63. Italy Over the Top (OTT) Platforms, by Devices USD Million (2018-2023)
  • Table 64. United Kingdom Over the Top (OTT) Platforms, by Functionality USD Million (2018-2023)
  • Table 65. United Kingdom Over the Top (OTT) Platforms, by Services USD Million (2018-2023)
  • Table 66. United Kingdom Over the Top (OTT) Platforms, by Devices USD Million (2018-2023)
  • Table 67. Netherlands Over the Top (OTT) Platforms, by Functionality USD Million (2018-2023)
  • Table 68. Netherlands Over the Top (OTT) Platforms, by Services USD Million (2018-2023)
  • Table 69. Netherlands Over the Top (OTT) Platforms, by Devices USD Million (2018-2023)
  • Table 70. Rest of Europe Over the Top (OTT) Platforms, by Functionality USD Million (2018-2023)
  • Table 71. Rest of Europe Over the Top (OTT) Platforms, by Services USD Million (2018-2023)
  • Table 72. Rest of Europe Over the Top (OTT) Platforms, by Devices USD Million (2018-2023)
  • Table 73. MEA Over the Top (OTT) Platforms, by Country USD Million (2018-2023)
  • Table 74. MEA Over the Top (OTT) Platforms, by Functionality USD Million (2018-2023)
  • Table 75. MEA Over the Top (OTT) Platforms, by Services USD Million (2018-2023)
  • Table 76. MEA Over the Top (OTT) Platforms, by Devices USD Million (2018-2023)
  • Table 77. Middle East Over the Top (OTT) Platforms, by Functionality USD Million (2018-2023)
  • Table 78. Middle East Over the Top (OTT) Platforms, by Services USD Million (2018-2023)
  • Table 79. Middle East Over the Top (OTT) Platforms, by Devices USD Million (2018-2023)
  • Table 80. Africa Over the Top (OTT) Platforms, by Functionality USD Million (2018-2023)
  • Table 81. Africa Over the Top (OTT) Platforms, by Services USD Million (2018-2023)
  • Table 82. Africa Over the Top (OTT) Platforms, by Devices USD Million (2018-2023)
  • Table 83. North America Over the Top (OTT) Platforms, by Country USD Million (2018-2023)
  • Table 84. North America Over the Top (OTT) Platforms, by Functionality USD Million (2018-2023)
  • Table 85. North America Over the Top (OTT) Platforms, by Services USD Million (2018-2023)
  • Table 86. North America Over the Top (OTT) Platforms, by Devices USD Million (2018-2023)
  • Table 87. United States Over the Top (OTT) Platforms, by Functionality USD Million (2018-2023)
  • Table 88. United States Over the Top (OTT) Platforms, by Services USD Million (2018-2023)
  • Table 89. United States Over the Top (OTT) Platforms, by Devices USD Million (2018-2023)
  • Table 90. Canada Over the Top (OTT) Platforms, by Functionality USD Million (2018-2023)
  • Table 91. Canada Over the Top (OTT) Platforms, by Services USD Million (2018-2023)
  • Table 92. Canada Over the Top (OTT) Platforms, by Devices USD Million (2018-2023)
  • Table 93. Mexico Over the Top (OTT) Platforms, by Functionality USD Million (2018-2023)
  • Table 94. Mexico Over the Top (OTT) Platforms, by Services USD Million (2018-2023)
  • Table 95. Mexico Over the Top (OTT) Platforms, by Devices USD Million (2018-2023)
  • Table 96. Company Basic Information, Sales Area and Its Competitors
  • Table 97. Company Basic Information, Sales Area and Its Competitors
  • Table 98. Company Basic Information, Sales Area and Its Competitors
  • Table 99. Company Basic Information, Sales Area and Its Competitors
  • Table 100. Company Basic Information, Sales Area and Its Competitors
  • Table 101. Company Basic Information, Sales Area and Its Competitors
  • Table 102. Company Basic Information, Sales Area and Its Competitors
  • Table 103. Company Basic Information, Sales Area and Its Competitors
  • Table 104. Company Basic Information, Sales Area and Its Competitors
  • Table 105. Company Basic Information, Sales Area and Its Competitors
  • Table 106. Company Basic Information, Sales Area and Its Competitors
  • Table 107. Over the Top (OTT) Platforms: by Functionality(USD Million)
  • Table 108. Over the Top (OTT) Platforms Content delivery , by Region USD Million (2025-2030)
  • Table 109. Over the Top (OTT) Platforms Live streaming features , by Region USD Million (2025-2030)
  • Table 110. Over the Top (OTT) Platforms VOD hosting capabilities , by Region USD Million (2025-2030)
  • Table 111. Over the Top (OTT) Platforms Video monetization , by Region USD Million (2025-2030)
  • Table 112. Over the Top (OTT) Platforms Video API , by Region USD Million (2025-2030)
  • Table 113. Over the Top (OTT) Platforms Reliable security tools , by Region USD Million (2025-2030)
  • Table 114. Over the Top (OTT) Platforms: by Devices(USD Million)
  • Table 115. Over the Top (OTT) Platforms Desktop , by Region USD Million (2025-2030)
  • Table 116. Over the Top (OTT) Platforms Mobile , by Region USD Million (2025-2030)
  • Table 117. Over the Top (OTT) Platforms Laptops , by Region USD Million (2025-2030)
  • Table 118. Over the Top (OTT) Platforms Tablets , by Region USD Million (2025-2030)
  • Table 119. South America Over the Top (OTT) Platforms, by Country USD Million (2025-2030)
  • Table 120. South America Over the Top (OTT) Platforms, by Functionality USD Million (2025-2030)
  • Table 121. South America Over the Top (OTT) Platforms, by Services USD Million (2025-2030)
  • Table 122. South America Over the Top (OTT) Platforms, by Devices USD Million (2025-2030)
  • Table 123. Brazil Over the Top (OTT) Platforms, by Functionality USD Million (2025-2030)
  • Table 124. Brazil Over the Top (OTT) Platforms, by Services USD Million (2025-2030)
  • Table 125. Brazil Over the Top (OTT) Platforms, by Devices USD Million (2025-2030)
  • Table 126. Argentina Over the Top (OTT) Platforms, by Functionality USD Million (2025-2030)
  • Table 127. Argentina Over the Top (OTT) Platforms, by Services USD Million (2025-2030)
  • Table 128. Argentina Over the Top (OTT) Platforms, by Devices USD Million (2025-2030)
  • Table 129. Rest of South America Over the Top (OTT) Platforms, by Functionality USD Million (2025-2030)
  • Table 130. Rest of South America Over the Top (OTT) Platforms, by Services USD Million (2025-2030)
  • Table 131. Rest of South America Over the Top (OTT) Platforms, by Devices USD Million (2025-2030)
  • Table 132. Asia Pacific Over the Top (OTT) Platforms, by Country USD Million (2025-2030)
  • Table 133. Asia Pacific Over the Top (OTT) Platforms, by Functionality USD Million (2025-2030)
  • Table 134. Asia Pacific Over the Top (OTT) Platforms, by Services USD Million (2025-2030)
  • Table 135. Asia Pacific Over the Top (OTT) Platforms, by Devices USD Million (2025-2030)
  • Table 136. China Over the Top (OTT) Platforms, by Functionality USD Million (2025-2030)
  • Table 137. China Over the Top (OTT) Platforms, by Services USD Million (2025-2030)
  • Table 138. China Over the Top (OTT) Platforms, by Devices USD Million (2025-2030)
  • Table 139. Japan Over the Top (OTT) Platforms, by Functionality USD Million (2025-2030)
  • Table 140. Japan Over the Top (OTT) Platforms, by Services USD Million (2025-2030)
  • Table 141. Japan Over the Top (OTT) Platforms, by Devices USD Million (2025-2030)
  • Table 142. India Over the Top (OTT) Platforms, by Functionality USD Million (2025-2030)
  • Table 143. India Over the Top (OTT) Platforms, by Services USD Million (2025-2030)
  • Table 144. India Over the Top (OTT) Platforms, by Devices USD Million (2025-2030)
  • Table 145. South Korea Over the Top (OTT) Platforms, by Functionality USD Million (2025-2030)
  • Table 146. South Korea Over the Top (OTT) Platforms, by Services USD Million (2025-2030)
  • Table 147. South Korea Over the Top (OTT) Platforms, by Devices USD Million (2025-2030)
  • Table 148. Taiwan Over the Top (OTT) Platforms, by Functionality USD Million (2025-2030)
  • Table 149. Taiwan Over the Top (OTT) Platforms, by Services USD Million (2025-2030)
  • Table 150. Taiwan Over the Top (OTT) Platforms, by Devices USD Million (2025-2030)
  • Table 151. Australia Over the Top (OTT) Platforms, by Functionality USD Million (2025-2030)
  • Table 152. Australia Over the Top (OTT) Platforms, by Services USD Million (2025-2030)
  • Table 153. Australia Over the Top (OTT) Platforms, by Devices USD Million (2025-2030)
  • Table 154. Rest of Asia-Pacific Over the Top (OTT) Platforms, by Functionality USD Million (2025-2030)
  • Table 155. Rest of Asia-Pacific Over the Top (OTT) Platforms, by Services USD Million (2025-2030)
  • Table 156. Rest of Asia-Pacific Over the Top (OTT) Platforms, by Devices USD Million (2025-2030)
  • Table 157. Europe Over the Top (OTT) Platforms, by Country USD Million (2025-2030)
  • Table 158. Europe Over the Top (OTT) Platforms, by Functionality USD Million (2025-2030)
  • Table 159. Europe Over the Top (OTT) Platforms, by Services USD Million (2025-2030)
  • Table 160. Europe Over the Top (OTT) Platforms, by Devices USD Million (2025-2030)
  • Table 161. Germany Over the Top (OTT) Platforms, by Functionality USD Million (2025-2030)
  • Table 162. Germany Over the Top (OTT) Platforms, by Services USD Million (2025-2030)
  • Table 163. Germany Over the Top (OTT) Platforms, by Devices USD Million (2025-2030)
  • Table 164. France Over the Top (OTT) Platforms, by Functionality USD Million (2025-2030)
  • Table 165. France Over the Top (OTT) Platforms, by Services USD Million (2025-2030)
  • Table 166. France Over the Top (OTT) Platforms, by Devices USD Million (2025-2030)
  • Table 167. Italy Over the Top (OTT) Platforms, by Functionality USD Million (2025-2030)
  • Table 168. Italy Over the Top (OTT) Platforms, by Services USD Million (2025-2030)
  • Table 169. Italy Over the Top (OTT) Platforms, by Devices USD Million (2025-2030)
  • Table 170. United Kingdom Over the Top (OTT) Platforms, by Functionality USD Million (2025-2030)
  • Table 171. United Kingdom Over the Top (OTT) Platforms, by Services USD Million (2025-2030)
  • Table 172. United Kingdom Over the Top (OTT) Platforms, by Devices USD Million (2025-2030)
  • Table 173. Netherlands Over the Top (OTT) Platforms, by Functionality USD Million (2025-2030)
  • Table 174. Netherlands Over the Top (OTT) Platforms, by Services USD Million (2025-2030)
  • Table 175. Netherlands Over the Top (OTT) Platforms, by Devices USD Million (2025-2030)
  • Table 176. Rest of Europe Over the Top (OTT) Platforms, by Functionality USD Million (2025-2030)
  • Table 177. Rest of Europe Over the Top (OTT) Platforms, by Services USD Million (2025-2030)
  • Table 178. Rest of Europe Over the Top (OTT) Platforms, by Devices USD Million (2025-2030)
  • Table 179. MEA Over the Top (OTT) Platforms, by Country USD Million (2025-2030)
  • Table 180. MEA Over the Top (OTT) Platforms, by Functionality USD Million (2025-2030)
  • Table 181. MEA Over the Top (OTT) Platforms, by Services USD Million (2025-2030)
  • Table 182. MEA Over the Top (OTT) Platforms, by Devices USD Million (2025-2030)
  • Table 183. Middle East Over the Top (OTT) Platforms, by Functionality USD Million (2025-2030)
  • Table 184. Middle East Over the Top (OTT) Platforms, by Services USD Million (2025-2030)
  • Table 185. Middle East Over the Top (OTT) Platforms, by Devices USD Million (2025-2030)
  • Table 186. Africa Over the Top (OTT) Platforms, by Functionality USD Million (2025-2030)
  • Table 187. Africa Over the Top (OTT) Platforms, by Services USD Million (2025-2030)
  • Table 188. Africa Over the Top (OTT) Platforms, by Devices USD Million (2025-2030)
  • Table 189. North America Over the Top (OTT) Platforms, by Country USD Million (2025-2030)
  • Table 190. North America Over the Top (OTT) Platforms, by Functionality USD Million (2025-2030)
  • Table 191. North America Over the Top (OTT) Platforms, by Services USD Million (2025-2030)
  • Table 192. North America Over the Top (OTT) Platforms, by Devices USD Million (2025-2030)
  • Table 193. United States Over the Top (OTT) Platforms, by Functionality USD Million (2025-2030)
  • Table 194. United States Over the Top (OTT) Platforms, by Services USD Million (2025-2030)
  • Table 195. United States Over the Top (OTT) Platforms, by Devices USD Million (2025-2030)
  • Table 196. Canada Over the Top (OTT) Platforms, by Functionality USD Million (2025-2030)
  • Table 197. Canada Over the Top (OTT) Platforms, by Services USD Million (2025-2030)
  • Table 198. Canada Over the Top (OTT) Platforms, by Devices USD Million (2025-2030)
  • Table 199. Mexico Over the Top (OTT) Platforms, by Functionality USD Million (2025-2030)
  • Table 200. Mexico Over the Top (OTT) Platforms, by Services USD Million (2025-2030)
  • Table 201. Mexico Over the Top (OTT) Platforms, by Devices USD Million (2025-2030)
  • Table 202. Research Programs/Design for This Report
  • Table 203. Key Data Information from Secondary Sources
  • Table 204. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Over the Top (OTT) Platforms: by Functionality USD Million (2018-2023)
  • Figure 5. Global Over the Top (OTT) Platforms: by Devices USD Million (2018-2023)
  • Figure 6. South America Over the Top (OTT) Platforms Share (%), by Country
  • Figure 7. Asia Pacific Over the Top (OTT) Platforms Share (%), by Country
  • Figure 8. Europe Over the Top (OTT) Platforms Share (%), by Country
  • Figure 9. MEA Over the Top (OTT) Platforms Share (%), by Country
  • Figure 10. North America Over the Top (OTT) Platforms Share (%), by Country
  • Figure 11. Global Over the Top (OTT) Platforms share by Players 2023 (%)
  • Figure 12. Global Over the Top (OTT) Platforms share by Players (Top 3) 2023(%)
  • Figure 13. Global Over the Top (OTT) Platforms share by Players (Top 5) 2023(%)
  • Figure 14. BCG Matrix for key Companies
  • Figure 15. Infobip (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 16. Infobip (United Kingdom) Revenue: by Geography 2023
  • Figure 17. C360 Technologies (United States) Revenue, Net Income and Gross profit
  • Figure 18. C360 Technologies (United States) Revenue: by Geography 2023
  • Figure 19. IRIS.TV (United States) Revenue, Net Income and Gross profit
  • Figure 20. IRIS.TV (United States) Revenue: by Geography 2023
  • Figure 21. VideoAmp (United States) Revenue, Net Income and Gross profit
  • Figure 22. VideoAmp (United States) Revenue: by Geography 2023
  • Figure 23. Innovid (United States) Revenue, Net Income and Gross profit
  • Figure 24. Innovid (United States) Revenue: by Geography 2023
  • Figure 25. Netflix (United States) Revenue, Net Income and Gross profit
  • Figure 26. Netflix (United States) Revenue: by Geography 2023
  • Figure 27. Setplex (United States) Revenue, Net Income and Gross profit
  • Figure 28. Setplex (United States) Revenue: by Geography 2023
  • Figure 29. Pluto TV (United States) Revenue, Net Income and Gross profit
  • Figure 30. Pluto TV (United States) Revenue: by Geography 2023
  • Figure 31. TripleLift (United States) Revenue, Net Income and Gross profit
  • Figure 32. TripleLift (United States) Revenue: by Geography 2023
  • Figure 33. Ivi.tv (United States) Revenue, Net Income and Gross profit
  • Figure 34. Ivi.tv (United States) Revenue: by Geography 2023
  • Figure 35. Kaltura (United States) Revenue, Net Income and Gross profit
  • Figure 36. Kaltura (United States) Revenue: by Geography 2023
  • Figure 37. Global Over the Top (OTT) Platforms: by Functionality USD Million (2025-2030)
  • Figure 38. Global Over the Top (OTT) Platforms: by Devices USD Million (2025-2030)
  • Figure 39. South America Over the Top (OTT) Platforms Share (%), by Country
  • Figure 40. Asia Pacific Over the Top (OTT) Platforms Share (%), by Country
  • Figure 41. Europe Over the Top (OTT) Platforms Share (%), by Country
  • Figure 42. MEA Over the Top (OTT) Platforms Share (%), by Country
  • Figure 43. North America Over the Top (OTT) Platforms Share (%), by Country
List of companies from research coverage that are profiled in the study
  • Infobip (United Kingdom)
  • C360 Technologies (United States)
  • IRIS.TV (United States)
  • VideoAmp (United States)
  • Innovid (United States)
  • Netflix (United States)
  • Setplex (United States)
  • Pluto TV (United States)
  • TripleLift (United States)
  • ivi.tv (United States)
  • Kaltura (United States)
Additional players considered in the study are as follows:
Conviva (United States) , Hotstar (India) , viaccess-orca (United States)
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Key Highlights of Report


Jan 2024 200 Pages 78 Tables Base Year: 2023 Coverage: 15+ Companies; 18 Countries

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Global Over the Top (OTT) Platforms Market Quantitative research analysis
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