About E-pharmacy Beauty and Personal Care
E-pharmacy beauty and personal care (BPC) is an online platform that allows users to purchase beauty items with only a few phone clicks. The goods are shipped within a day or two. E-pharmacy industry is expanding very fast. People can purchase drugs from the comfort of their own homes and save time with e-pharmacy. E-pharmacy sells beauty and personal care (BPC) products because it gives customers complete information about the products they want to purchase and is easy to use. E-pharmacy also offers discounts on items that are appealing to consumers.Changing lifestyles, an increase in the number of young and working people, and increased awareness about personal care and beauty products are all contributing to the high demand for personal care products in the e-pharmacy (BPC) industry. Furthermore, this is resulting in increased sales of these drugs by e-pharmacy and other platforms. Consumers prefer online pharmacy outlets over other e-commerce websites because of their authenticity and low prices.
Attributes | Details |
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Study Period | 2019-2029 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global E-pharmacy Beauty and Personal Care market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Amazon (United States), Flipkart (India), NykaaFashion (India), LLOYDS Pharmacy Limited (United Kingdom), Gordons Direct (United Kingdom), Walgreen Co (United States), Birchbox (United States), Netmeds (India), Rite Aid (United States) and Newpharma (Belgium) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Purplle (India) and Familymeds (United States).
Segmentation Overview
AMA Research has segmented the market of Global E-pharmacy Beauty and Personal Care market by Type (Organic and Synthetic), Application (Skin Care, Bath & Shower Products, Oral Products, Hair Care and Others) and Region.
On the basis of geography, the market of E-pharmacy Beauty and Personal Care has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Packaging Type, the sub-segment i.e. Tube will boost the E-pharmacy Beauty and Personal Care market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End-User, the sub-segment i.e. Male will boost the E-pharmacy Beauty and Personal Care market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Free Delivery Options and Several Manufacturers Directly tieup with an E-commerce Site
Market Growth Drivers:
Increased Access to Web-based and Online Services, Rise in Use of Beauty and Body Care Products Among Teenagers, Offers Convenience, better Accessibility, and Low-Cost and The Rise in the Internet Penetration and Increase in the Usage of Smartphones
Challenges:
Availability of Alternative
Restraints:
Several Fake Websites and Apps and Chances of Faulty Products
Opportunities:
Growing E-Commerce Industry and Easy Return Policy
Market Leaders and their expansionary development strategies
In April 2021 – Nykaa Fashion acquires Pipa Bella. Pipa Bella will continue to offer its services on its own website and also extend portfolio under the Nykaa Fashion platform.
In July 2023, Amazon India launched its "Beauty Bar" platform, featuring curated beauty and personal care products from various brands. This move further consolidates Amazon's position in the Indian BPC market, offering customers a wider range of choices and personalized recommendations.
Key Target Audience
Manufacturers of Beauty and Personal Care, Suppliers of Beauty and Personal Care, Wholesalers, Distributors and Retailers of Beauty and Personal Care, E-Commerce Companies, Research Institutes and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.