About Electric Toothbrush -
Over the past few decades concern of oral cleanliness and self-grooming among the individuals has increased. The popularity of electric toothbrushes increased. Nowadays, the use of kid’s electric toothbrush is indicated not only for the differently-abled people but also for the general population.
Attributes | Details |
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Study Period | 2019-2029 |
Base Year | 2023 |
Unit | Value (USD Million) |
The global market is highly competitive and consists of a limited number of providers who compete with each other. The intense competition, changing consumer spending patterns, demographic trends, and frequent changes in consumer preferences pose significant opportunities for market growth. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Procter & Gamble (United States), Colgate-Palmolive Company (United States), Philips do Brasil Ltda. (Brazil), FOREO (United States), SmileDirectClub (United States), Den-Mat Holdings, LLC (United States), Church & Dwight Co., Inc.(United States), Quip (United States), Water Pik, Inc. (United States), Shyn (United States) and Gleem (Australia) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Electric Toothbrush - market by Type (Oscillating Rotary and Sonic) and Region.
On the basis of geography, the market of Electric Toothbrush - has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Singapore, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End Users, the sub-segment i.e. Adults will boost the Electric Toothbrush - market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Hypermarkets will boost the Electric Toothbrush - market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Technology, the sub-segment i.e. Battery Operated will boost the Electric Toothbrush - market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Adoption of Online Sales Channel
Market Growth Drivers:
Increasing Awareness Among Youth for Oral Hygiene and Emergence of Connected Electric Toothbrush
Challenges:
Brush heads need regular replacement, adding to ongoing costs.
Restraints:
High Cost of Product
Opportunities:
focus on AI-powered brushing technology
Market Leaders and their expansionary development strategies
In June 2021, Bruush Oral Care Inc. (Brüush), a leader in the direct-to-consumer oral care category, has acquired The Dollar Brush, a direct-to-consumer player in the electric toothbrush subscription space. The acquisition will allow Brüush to accelerate its strategic initiatives, including increasing brand awareness as well as bolstering the company's innovative, integrated, subscription-based business model.
In July 2023, Perfora, India's leading digitally native oral care brand, proudly presents a game-changing innovation in the world of oral hygiene – the Aluminium Handle Electric Toothbrush. This groundbreaking toothbrush sets a new standard for sustainability and environmental consciousness,
Key Target Audience
Manufacturers, Suppliers, Distributors and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.