About Intimate Wash Care Products
Intimate Wash Care Products refer to personal care products used by women and men also. The market has high growth prospects owing to rising awareness about hygiene and the growing working population. Companies are heavily investing in research and development to grow natural foam-based intimate wash care products as an alternative to chemical-based feminine grooming products, which is expected to generate considerable market demand in the near future. Companies are now implementing novel marketing campaigns to sell their intimate wash care items to people who have never used them before. Both men and women may use intimate wash care items to clean their intimate areas and keep bacteria and infections at bay.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Intimate Wash Care Products market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Kao Corporation (Japan), Kimberly-Clark Corporation (United States), Organic Glide Company (United States), The Honey Pot Company, LLC (United States), Prestige Consumer Healthcare Company (United States), Glenmark Pharmaceuticals Company (India), Combe Incorporated (United States), Lemisol Corporation (United States) and The Himalaya Drug Company (India) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Intimate Wash Care Products market by and Region.
On the basis of geography, the market of Intimate Wash Care Products has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Nature, the sub-segment i.e. Organic will boost the Intimate Wash Care Products market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Form, the sub-segment i.e. Creams will boost the Intimate Wash Care Products market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Price, the sub-segment i.e. Economy will boost the Intimate Wash Care Products market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel, the sub-segment i.e. Supermarkets/Hypermarkets will boost the Intimate Wash Care Products market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Men will boost the Intimate Wash Care Products market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising Online Availability of Intimate Wash Care Products and Key Players Investing in Development of Unique Intimate Wash Care Products with Natural Ingredients, Antifungal, and Antibacterial Properties
Market Growth Drivers:
Growing Awareness about Feminine Hygiene and Changing Lifestyle Standard Fueled by Rise in Disposable Income
Challenges:
Lack of Awareness about Advanced Products in the Emerging Countries
Restraints:
High Cost Associated With Women Intimate Care Products
Opportunities:
Rising Focus on the Marketing Strategies and Increasing Adoption of Women Intimate Care Products in the Working Women Population
Market Leaders and their expansionary development strategies
In March 2020, HUL acquires Glenmark's female hygiene brand VWash. Hindustan Unilever announced the acquisition of female intimate hygiene washes brand VWash from homegrown pharma major Glenmark Pharmaceuticals for an undisclosed sum.
In September 2019, Redcliffe Hygiene Private Limited introduced a new natural intimate wash care product for men to expand its customer base and to gain a competitive edge.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Intimate Wash Care Products Manufacturers, Intimate Wash Care Products Industry Association, Research and Development Institutes, Potential Investors, Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.